The imminent departure of Adidas for Paris is not good news for Strasbourg, because nearly 150 employees could also move.
And symbolically, the blow is harsh.
Is the Alsatian capital now less attractive for businesses?
The opposition to the ecological town hall denounces it.
“Not at all”, replies the president of the Eurometropolis Pia Imbs.
“Alcatel has just inaugurated its new premises at the Illkirch innovation park (PII), others like Ikea, Punch Powerglide or Biosynex are looking to expand… And I can also mention Soprema or Heppner who are currently investing.
Notice to future interested parties.
Professional rents eight-storey building, nearly 5,000 m² accessible, beautiful location opposite the European Parliament.
Possible development after September 2024. When Adidas has returned the premises…
The announcement of the departure of the three-stripe brand caused a stir last week in Strasbourg.
First, because nearly 150 employees could eventually be forced to leave Alsace.
But also for the image returned.
The equipment manufacturer had set up with great fanfare in this new business district, known as Archipel, in the spring of 2018. At the end of 2020, the same place had also seen two banks, Crédit Mutuel and Caisse d'Epargne Grand-Est Europe (CEGEE), give up constructing two enormous buildings as a cost-saving measure.
Is the Strasbourg Eurometropolis losing its economic attractiveness?
The opposition to the environmentalist majority of Jeanne Barseghian has been repeating this for months.
"Attractiveness" is considered a swear word in the mouth of its executive", drew the mayor of Illkirch-Graffenstaden Thibaud Philipps (LR) last week, remembering Huawei's choice to retain Brumath rather than his city he nearly two years ago.
"The mayor is in a logic of decline"
“We are no longer looking for jobs or companies, tackle for his part Pierre Jakubowicz (Agir).
The mayor is in a logic of decrease.
It considers attractiveness as the corollary of a loss of quality of life for residents.
Strasbourg is clearly the victim of an ideological position and is losing ground in all the rankings.
Today, when I discuss with consulting and audit firms, we compare the dynamics of our city to that of Clermont-Ferrand.
Not really a European capital…”
“Not at all,” replies the president of the community Pia Imbs (DVC).
“The departure of a company, as symbolic as Adidas, should not overshadow the rest.
Alcatel has just inaugurated its new premises at the Illkirch innovation park (PII), others like Ikea, Punch Powerglide or Biosynex are looking to expand... And I can also mention Soprema or Heppner who are currently investing.
Arguments that seem to confirm figures.
In its 2021 activity report, the Agence de développement d'Alsace (Adira) thus evokes "an exceptional vintage" for 2021. Is this also valid for the Eurometropolis?
“Large companies and SMEs have invested a lot in it and in 2022, the trend is the same”, replies the director of the association Monique Jung.
With a reservation: “The problem is land availability.
Not all projects can be hosted in Strasbourg.
“It's true, confirms Pia Imbs.
Since the beginning of my mandate, we have validated the opening of four new economic zones, such as in Eckbolsheim or Fegersheim.
We must be attentive to the artificialization of the soil, but there is still room.
“Even later in 2024, when an eight-story building will be freed from its tenant.
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