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As prices keep rising like this, these days, when I go shopping, I don't even buy a lot, but it goes over tens of thousands of won.

Fearing that people may close their wallets like this, hypermarkets are competitively lowering prices.



Reporter Jae Hee-won covered the scene.



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The mart staff changes the price tag the previous day and puts it back.



Yesterday (the 4th), the kitchen towel was 6,400 won, but it went down to 5,900 won in one day.



When the competitor lowered the price to 6,000 won, it lowered the price by 100 won cheaper than that.



[Lee Seok-gyu / Mart employee: We provide the lowest price by managing the prices of major daily necessities every day.

In the past, (customers) are buying two things that they only bought one...

.]



Onions were 990 won for 3 pieces, 45% cheaper than last week, and green onions fell more than 16% to 2,480 won per pack.



The mart declared that it would sell 40 items that consumers are looking for, such as bean sprouts, milk, and ramen, at the lowest price both online and offline.


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It aims to attract customers by increasing price competitiveness with a few representative products.



[Park Soo-han / Yangcheon-gu, Seoul: As a newlywed couple, we spent between 200,000 and 300,000 won a month as of last year (last month), it seems like we spent about 500,000 won.

I'm also cutting back on eating out and I'm going to go grocery shopping...

.]



Convenience stores have 500 won bean sprouts and half-price pork belly.


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In the past, it was difficult to deal with fresh food because it did not sell well, but when the price was lowered, sales increased.



[Yoon Jin-sik / Convenience Store Manager: Many housewives and shoppers on the way home from work who buy five or six at a time in bulk.

This leads to additional purchases such as drinks and snacks (helps increase sales)]



Retailers can cut prices to prevent consumers from closing their wallets and also boost inventory.



[Woo Seok-jin/Professor of Economics, Myongji University: There is a situation where consumers can use an umbrella for a short time even in the rain.

However, in the face of rising prices, taking a break does not solve the problem.]



As corporate marketing alone cannot control prices, government-level stabilization measures must be taken promptly, at least for daily necessities.



(Video coverage: Kim Won-bae, Video editing: Lee Jung-taek)