While food prices are rising one after another, rice prices are declining due to the effects of the drop in demand for eating out due to the Korona-ka.
There are a series of moves among retailers to strengthen sales of rice-related products that have a sense of cheapness.
Of these, Lawson, a major convenience store, will release rice balls made from 100% branded rice from all over the country from this month.
The price is about the same as the rice balls made from commercial rice sold so far.
The company expects that the sales amount of rice balls for one year from this month will increase by 15% from before the Corona disaster, and President Sadanobu Takemasu said, "Although the cost of transporting goods and packaging materials is rising, the main rice balls are The prices of raw materials are stable, so we would like to stimulate demand. "
In addition, the supermarket "OK", which operates in the Tokyo metropolitan area, increased the amount of rice per bag by 10% from last year and sold it at the same price, but since May, some products have been sold. We are also reducing prices.
According to the announcement by the Ministry of Internal Affairs and Communications, the "rice" index in the consumer price index in May fell 5.9% from the same month last year, falling for 21 consecutive months.
There are a series of moves to strengthen sales in the retail industry in anticipation of growing demand for cheap rice.