iPhone Japan's selling price increase Is it the background of the global sense of cheapness?

Apple has raised the price of iPhones sold in Japan.

In the background, it is believed that the rapid depreciation of the yen has strengthened the sense of cheaper selling prices in Japan worldwide.

MM Research Institute, a research company, investigated the selling prices of iPhones sold in Apple's online store in 34 countries and regions such as Japan, the United States, China, and Thailand last month before the price increase, and exchange rates as of the 1st of last month. I converted it to yen based on the rate and compared it.

Then, the cheapest type of iPhone 13 has a domestic price of 98,800 yen, which is the cheapest among 34 countries and regions, and it is about 27,000 yen cheaper than the average price of 126,433 yen outside Japan. did.

The price in the United States, where Apple is headquartered, was 116,477 yen.

Hideaki Yokota, Research Director of MM Research Institute, said, "Japanese iPhones were priced cheaper in the world, but the rapid depreciation of the yen spurred a sense of cheapness. I bought a cheap iPhone in Japan and the price In some cases, it was resold overseas, and Apple may have had to deal with this. "

On top of that, Mr. Yokota commented on the domestic impact, "It seems that the number of users who have the impression that the price will be" high "will increase. Japan is a country with a high market share of iPhone, but it is possible that the use of Android and the handling of used terminals will increase. There is also sex. "

Online sales of used smartphones surged

According to a vendor that sells used smartphones online, on the 1st of this month, when the iPhone price increase was revealed, sales on the site surged nearly four times compared to the average of the day of the previous week.

It means that the "iPhone 8", which sells for 20,000 to 30,000 yen, is selling well.

Daisuke Inoue, president of the sales site "Nikosuma", said, "Users who thought that the market price of second-hand goods would rise in the future due to the price increase of the latest model did not buy it now. I was talking.