Our reporter Shang Rui
"Swipe up the payment code, slide down the receipt code!" At the beginning of 2022, in the Android and Apple app stores, a touch of "China Red" has become popular in downloads, and it is a digital RMB application.
Digital RMB is a legal digital currency issued by the People's Bank of China, referred to as "DC/EP" in English, that is, digital currency and electronic payment tools.
It is positioned in small, retail, and high-frequency usage scenarios, which will fundamentally change the original consumption and payment habits.
Since 2019, digital renminbi pilots have been implemented in Beijing, Tianjin, Hebei, Fujian and other provinces.
According to data from the central bank, as of the end of 2021, there have been more than 8.0851 million digital RMB pilot scenarios, a total of 261 million personal wallets have been opened, and a transaction amount of 87.565 billion yuan.
What changes will the in-depth promotion and use of digital RMB bring to consumption?
Digital currency enters thousands of households
On June 27, He Yong, who lives in the Sino-Singapore Eco-city in Tianjin Binhai New Area, went through the car purchase procedures with his family at the GAC Toyota Merifung 4S Store on Fifth Avenue, Tianjin Economic and Technological Development Zone. He purchased a GAC Toyota Ralink dual-engine luxury sedan. .
"The elderly who come to settle in the eco-city need a scooter. Hybrid is a good choice. This car can not only enjoy the national vehicle purchase tax halving policy, but also enjoy the red envelope discount of digital RMB, which is very cost-effective." He Yong told reporters.
In the GAC Toyota Merifeng 4S store, He Yong opened the digital RMB application, opened a digital RMB wallet, and received a red envelope of 2,000 yuan.
After that, scan the QR code to pay, and quickly complete the car purchase procedure.
Since April this year, Tianjin has successively launched digital renminbi pilots in Heping District, Hexi District, Economic Development Zone and other places.
Tianjin Economic and Technological Development Zone has successively implemented digital RMB applications in supermarkets, shopping malls, restaurants, scenic spots and other consumption scenarios in accordance with the idea of "first easy and then difficult, first for the people and then for enterprises, and online and offline."
As one of the application scenarios, GAC Toyota Merifung 4S Store in Tianjin Economic and Technological Development Zone participated in the "Thai Cost-effective" consumer shopping season event held by Tianjin Economic and Technological Development Zone and Tianjin Development Branch of China Construction Bank, and launched a digital RMB of 2,000 yuan per vehicle. Red envelopes, and superimposed policies such as halving the purchase tax and loan concessions, the car purchase discount can reach up to 5,000 yuan.
"Since June, the number of inquiries at the store has exceeded 30 per day, and the number of car sales has exceeded 80, an increase of more than 20% year-on-year." Qi Yun, sales manager of GAC Toyota Merifeng Binhai Store, introduced.
At 12 noon, internal trainer Li Caijuan was conducting an online live broadcast through platforms such as Understanding Chedi and Douyin.
In addition to introducing the performance of the car, Li Caijuan also focused on the preferential policies for digital renminbi car purchases, and displayed the QR code for downloading the digital renminbi software.
Since the launch of the live broadcast, more than 10,000 people watch online every day, and the number of messages exceeds 100.
Li Wei, general manager of GAC Toyota Merifeng Binhai Store, said: "In conjunction with the digital RMB pilot, we have launched a digital promotion + digital sales marketing strategy, which has a wider audience, clearer consumption intentions, and consumers' willingness to use digital RMB. stronger."
In Baolong Building, Tianjin Binhai New Area, JD.com's self-operated Qixian Supermarket is also preparing for food season activities. Li Hongxiang, general manager of the store, said: "Every July is the peak of seafood sales. This year, combined with the digital RMB pilot, Qixian will be launched one after another. Seafood barbecue season, beer night market and other activities, and will launch a number of promotional offers.”
By exerting efforts on the consumer side, the use of digital renminbi has continued to increase.
A total of 2 million yuan of digital renminbi red envelopes in the automotive sector was distributed in the third "Thai Cost-effective" consumer and shopping season held by Tianjin Economic and Technological Development Zone.
At present, one-third of the share has been used, driving 12 million yuan of car consumption, and the red envelopes of 1.5 million yuan in the digital RMB business district have also been robbed in the same period.
service economy cycle
One end of the currency is connected to consumption, and the other end is connected to the enterprise, which is an important part of the economic cycle.
The digital renminbi will reshape the consumer payment system and "reduce costs and increase efficiency" for the economic cycle.
With the sound of "di", the operator of Tianhai Apartment in Tianjin Economic and Technological Development Zone, Tianjin Zhongxinlu Residential Rental Service Co., Ltd., received the 50 yuan water and electricity fee paid by the resident Guo Shuang through the digital RMB applet.
At present, the application scenarios of digital renminbi are constantly enriched, and the scope of transactions is also "upstreaming" from terminal consumption and expanding to the enterprise side.
Zhou Zhiwei, general manager of Tianjin Sino-Singapore Residential Rental Service Co., Ltd., introduced that digital renminbi, as a national currency, has high security. Unlike Alipay, WeChat, and bank cards, there is no handling fee during the transfer process, which saves time for inter-bank transfers.
These advantages make more guests choose to use digital renminbi payment methods.
In Tianhai Apartment, more than 1,000 residents have opened digital RMB wallets, accounting for more than 50% of the total.
At present, the company's water, electricity, property, network services and other expenses can be settled in digital renminbi, with a monthly amount exceeding 150,000 yuan.
At the same time, digital RMB has also become a new way for Sino-Singapore Sojourn to pay employees' salaries, with a total salary of 450,000 yuan and more than 30 employees.
Small business cycle, industrial cycle.
Tianjin Economic and Technological Development Zone is the first pilot free trade zone in northern China. It is a national demonstration base for new industrialized industries in the four major industries of electronic information, automobiles, petrochemicals, and biomedicine.
At present, Tianjin Economic and Technological Development Zone has formed two industrial clusters worth RMB 100 billion in automobiles and high-end equipment and new generation information technology, and two industrial clusters worth RMB 50 billion in new chemical materials and medicine and health.
Tian Lihui, Dean of the School of Finance of Nankai University, believes that the digital renminbi has high turnover efficiency, can be precisely programmed to adapt to different application scenarios, and has traceability, and has broad prospects in the fields of smart contracts, supply chain finance, and consumption promotion.
In addition, in the era of digital economy, the digital renminbi, as legal tender, will break the payment barriers of large technology companies and encourage enterprises to change from competing for data resources to utilizing data resources.
The digital renminbi will disintegrate the fragmented and closed digital ecosystem and reconstruct an open and healthy digital new ecosystem.
Integration with the real economy
In the era of digital economy, digital renminbi is a new "infrastructure".
In 2021, Tianjin will be approved as the third batch of digital RMB pilot cities.
Cao Honggang, deputy director of the Tianjin Economic and Technological Development Zone Management Committee, told reporters: "As a pilot, we will firstly implement the application scenarios and experience of the first two batches of experiments. , focusing on supporting the manufacturing industry and the real economy to apply digital renminbi payment and clearing business."
In April of this year, the country's first commercial financial institution loan issued in the central bank's digital currency landed in the Tianjin Economic and Technological Development Zone.
The Tianjin Economic and Technological Development Zone Enterprise China Enterprise Cloud Chain pilot applied the supply chain financial scenario of "digital RMB + loan issuance + factoring business", explored the application field of digital RMB, and provided commercial factoring services for industrial chain and supply chain SMEs. new scene.
Cao Honggang said that the Tianjin Economic and Technological Development Zone has set up a carbon emission rights exchange, and will explore the integrated development of carbon asset trading and digital renminbi in the future.
At the same time, the Economic Development Zone will also cooperate with more online platforms to launch more consumption promotion activities using digital renminbi.
In the long run, the digital renminbi will promote the reconstruction and upgrading of the entire financial infrastructure.
In December last year, the "14th Five-Year Plan for Digital Economy Development" issued by the State Council pointed out that my country's digital economy development has entered a new stage, and it is necessary to give full play to the role of data elements.
The promotion of digital renminbi can release more data resources and create greater productivity.
As one of the pilot banks, China Construction Bank Tianjin Branch actively expands the application of digital renminbi in the financial industry, government services, business district catering, Internet leading enterprises and other fields.
At the same time, it has deeply cultivated the consumption field, and leveraged the platform advantages of "CCB Life" and "Shanrong Business" to create a digital RMB consumption ecology.
As of June 20, CCB Tianjin Development Branch added a total of 14,800 personal wallets and more than 2,700 public wallets, with a cumulative transaction volume of over 9 million yuan.
Liu Ying, vice president of China Construction Bank Tianjin Development Branch, said that CCB is actively building and expanding digital renminbi payment scenarios and featured scenarios, so that more citizens can experience the convenience of digital renminbi payment.
The launch of the digital renminbi makes the economic activities between enterprises and governments a part of social data resources. Combined with the data generated by consumer payment scenarios, it can achieve explosive growth in the value of data interaction and further enhance social productivity in the context of the digital economy. .
With the continuous popularization of digital renminbi, digital renminbi will usher in more diverse application scenarios, and will be more and more closely related to the country's major policies such as rural revitalization and stimulating consumption.