The Paper reporter Fan Jialai
New Oriental Online (01719.HK)'s "Oriental Selection" was exposed on Douyin's new account "Oriental Selection: A Beauty Care". It is speculated that it is about to enter the field of beauty delivery?
On July 1, the surging news reporter learned exclusively from people familiar with the matter that at present, the categories that Oriental Selection focuses on are agricultural products and books, and there are no plans to expand other categories, but the strategy is still being adjusted.
"At present, the team has not confirmed which products the relevant accounts will sell, and there is no guarantee that beauty will not be involved in the future." The source revealed.
The surging news reporter found that at present, the "Oriental Selection of a Beauty Care" account can no longer be searched on the Douyin platform, but there is another account "Dongfang Selection Beautiful Life", which currently has nearly 9,000 fans, but it is in the product window. There are no items for sale in .
As of the close on June 30, New Oriental Online closed at HK$18.84, up 9.66%.
Regarding stock price fluctuations, the relevant person in charge of Dongfang Selection replied to the surging news reporter that the secondary market itself will indeed have various instability, so there will be some short-term fluctuations.
"Such short-term stock price changes are not within our focus. In the long run, stock prices are a result of company performance. We also believe that stock prices and good performance must be positively correlated." The aforementioned person in charge said, The stock price itself is not the company's development goal. What we really care about and do is to do a good job of products and serve users.
Previously, Dongfang Selection fans had exceeded 20 million, and as of press time, a total of 20.537 million fans.
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