When the snapping up of "Da Da Duck" failed and the "Donkey Stepping on Chicks" was quickly booked, the "overage children" heard a news - starting from July 1, the 2022 Beijing Winter Olympics, including Bing Dun Dun dolls, etc. Production of various licensed products will be discontinued.

　　A few months ago, the netizens who faced the wind and snow, woke up early in the morning and rushed into the dark to buy Bingdundun, and now finally realized the freedom of Bingdundun, may have been checking again and again a few days ago to see if the plastic ice shell of "Aidun" has turned yellow. Then pinch, hug... Then, I started to replace the new generation of "cute masters".

　　From "Linna Belle" to Bingdundun, from "Dada Duck" to Sanxingdui playing mahjong, the horse that looks like "donkey stepping on a chicken" stepping on a flying swallow, these make the factory sewing machines smoky. The little cuties, all of them are naive and cute.

Some of them seem a little silly and stupid, but they are really cute, and they have firmly captured the hearts of "overaged children".

　　Yes, online and offline are keen to snap up these cute toys, and more than children are the post-80s and post-90s in their twenties and thirties.

There is a piece of data that can be used as evidence: in the first round of pre-sale of Tmall 618 this year, there were more than 2 million Ultraman, 1 million "Da Duck", and 500,000 Godzilla toys bought by the post-80s and post-90s generation Walk.

　　According to psychological research, the behavior of many adults can be answered from their childhood experiences.

To understand why "super-aged children" are so willing to spend money and energy to buy, collect, and appreciate these cute things, you might as well draw pictures of the environment in which they grew up.

　　First of all, they didn't have so many delicate and cute things in their childhood, and even if there were, they didn't have the discretionary money in their pockets to buy them.

　　Secondly, they are the only child generation, most of them lack the company of siblings, and toys become their important life partners and export a sense of security.

　　Most importantly, in their educational background, beauty is mostly serious, elegant, high-class, dignified, and usually less down-to-earth.

Ugly is ugly, and it has nothing to do with cuteness; dumb is dumb, and it has nothing to do with cuteness.

However, this is not in line with children's aesthetic preferences.

　　Therefore, when cute things that do not follow common sense and break the inherent aesthetic concept appear, these childhood lacks are quickly filled by the fluffy touch and the harmless visual experience of humans and animals, and the "overage children" can't help but feel Stop "chopping hands".

　　It has to be said that collecting cute things for adults is a way to relieve stress and anxiety.

　　Lingna Belle has no IP background and no provenance, but it does not prevent her from becoming popular all over the world;

　　As the mascot of international competitions, Bing Dun Dun is cute all the way, Carmen, wrestling, every embarrassing moment becomes a cute point;

　　How solemn is the horse stepping on the flying swallow, someone even designed it as a green horse stuffed toy with grinning teeth and came out to do the work...

　　They have abandoned the tall and lofty character design, and the imperfect image also deviates from the traditional aesthetic concept.

But they are cute and popular.

Isn't this the longing in many people's hearts for their own survival situation?

　　Some people criticized "the consumption of young people in this session is irrational". In Mr. Gong's view, this may be biased.

In the context of consumption upgrading, cute things are the emotional outlet for young people to please themselves and find resonance, and they are the expression of these people in today's multi-faceted society showing their individuality and choosing their own way of life.

Even if one day, the gadgets that were snapped up at that time were reduced to ashes in the corner, but the impulse and longing at that time, the excitement and joy when I got it, are also beautiful moments worth cherishing.

　　Good-looking skins are the same, and interesting souls are one in a thousand.

　　More and more young people yearn for the fun in life, and also look forward to having a one-in-a-million soul.

As a result, these fluffy and silly gadgets are more and more able to do their jobs, and they have increasingly become an indispensable pinch of salt in the lives of "overaged children", making life more enjoyable.

　　Speaking of the enlightenment of this consumption trend to related industries, Mr. Gong hopes that similar cultural and creative products need to be more diversified and personalized, so as to continuously satisfy consumers' needs with more interesting little things. new demand.

　　Who does not have a child in his heart?

Otherwise, how did the phrase "run away for half a lifetime, return as a teenager" become a golden sentence?

　　Then again, it is said that Bing Dun Dun will be on sale for 3 months. If you haven't got it yet, do you want to buy one?