China News Service, Shandong Shouguang, July 1st: "The Hometown of Vegetables in China" Shouguang Returns Home Chao Zhengsheng Youth Cuisine "Gold Rush" Realizes the "Dream of Getting Rich"
Reporter Sha Jianlong
At 3 a.m. in the summer in northern China, it was just dawn. Li Wanqing arranged for the hired villagers to put on their work clothes, and drove the modified tricycle into his nearly 400-meter-long colorful pepper greenhouse to start a new day of picking. .
Although it has entered the final season, the colored peppers in the greenhouse are still fragrant, revealing the joy of a bumper harvest.
Shandong Shouguang enjoys the reputation of "Hometown of Vegetables in China" and is the largest vegetable trading center in China.
The picture shows the merchant packing pumpkins for delivery in the logistics park.
Photo by Sha Jianlong
Li Wanqing, born in 1989, is a young entrepreneur who returned to his hometown in Shouguang, Shandong, the "hometown of vegetables in China". He currently has three high-quality greenhouses for colorful peppers, covering an area of about 30,000 square meters and an annual income of over 500,000 yuan (RMB, the same below). ).
Every harvest season, fresh colored peppers are sold all over China through local agricultural cooperatives, and some are even exported to Russia and other countries and regions.
In Shouguang, financial institutions help the development of the vegetable industry.
In the picture, a vegetable farmer who rents a vegetable greenhouse with the ABC Hui Nong e-loan fund is working.
Photo by Wang Dianchang
"Returning to the hometown to start a business is not only for living, but also a feeling of gratitude." Li Wanqing worked as an auto repairman and a skilled worker, but the booming vegetable industry in his hometown and the ever-changing rural environment made him come back to his hometown.
"Driven by the tide of rural revitalization, there is great potential for rural careers, and young people see a good opportunity to start a business." In the past 10 years of starting a business, he has studied extensively, made bold investments, and even brought many new ideas for "playing the shed" to the village. , became an outstanding representative of the first group of returning youths in the village.
With the support of the Agricultural Bank's Hui Nong E-loan, the vegetables have enjoyed a bumper harvest.
Vegetable farmers sell cherry tomatoes at a vegetable buying site.
(Data map) Photo by Wang Dianchang
Li Wanqing is located in Dongpuguan Village, Luocheng Street, Shouguang City. It is a typical professional village for colorful pepper planting. With the annual income of 140 million yuan under the "Puanguan Caijiao" brand, it has transformed from a remote village into a demonstration of "one village, one product" in Shandong Province. village".
Li Xinsheng, secretary of the party branch of the village, revealed that at present, there are 300 "post-70s" young people in the village, more than 130 "post-80s", 20 "post-90s", 21 returning college students and 26 retired soldiers. .
"These young people have knowledge, can study, and can operate, and they have become the main force in the production and operation of colored peppers. Their annual family income is more than 200,000 yuan."
The picture shows a corner of the Shouguang Vegetable Fair.
(Data map) Photo by Liu Min
At Ruihang Family Farm, Sunjiaji Street, Shouguang, not far from Dongpuguan Village, Zheng Jingqu, a 36-year-old "farmer", showed reporters the functions of automatic temperature control, ventilation, watering, and rolling shutters of the smart greenhouse. Through the mobile phone intelligent system.
He also returned to his hometown to start a business. He bluntly said that using mobile phones to grow vegetables in Shouguang is nothing new. Mobile phones have long become the "new farm tool" for local farmers to get rich.
Zheng Jingqu, who has been abroad for many years, knows that modern agriculture no longer relies on people and nature like his parents did, but also relies on science and technology.
In 2020, he returned to his hometown to create a modern digital family farm that integrates fruit and vegetable seedlings, planting, picking, deep processing of agricultural products, cold chain logistics, technology research and development and training.
At present, the farm has 11 high-standard intelligent greenhouses, liberating most of the manpower, exploring the organizational model of "Internet management + farm + new professional farmers", and realizing the intensive, large-scale, digital and efficient operation of the farm.
Different from the first two returning youths, Wang Jianwen, who was born in 1989, seized the opportunity of the vigorous development of China's logistics industry around 2016, and returned to his hometown to set up a company to join the e-commerce industry and sell Shouguang vegetables.
1.25 million catties of croissant honey were sold in 6 hours, 100,000 catties of thornless cucumbers were sold in one day, and 2 million catties of Beibei pumpkin were sold in a single month... Leveraging on the fame of Shouguang Vegetables, Wang Jianwen and his team have repeatedly created a single product in the fresh food industry. The number one sales in the whole network.
Wang Jianwen told reporters that Shouguang is the largest vegetable trading distribution center in China, "buying the whole country, selling the whole country", and the annual vegetable expo promotes Shouguang vegetables to the world.
In his view, Shouguang local vegetables have high planting technology and high quality vegetables, and the government departments have a series of preferential policies for the cultivation of the vegetable industry. Selling Shouguang vegetables through e-commerce is a rare choice.
In 2020, the Shouguang Municipal Government signed a strategic cooperation agreement with the e-commerce platform, and officially opened the Shouguang Vegetable Flagship Store, which was handed over to Wang Jianwen's team to operate.
In 2020, Wang Jianwen's company sales reached 460 million yuan, and the team increased from the initial few to more than 150 people.
The following year, the company's sales exceeded 600 million yuan.
During the reporter's visit to Shouguang, it was found that the above cases are just a microcosm of the upsurge of Shouguang youth returning home.
Many college graduates and young people who have entered the city for employment have returned to their hometowns again, taking over the "baton" of their parents planting greenhouses and turning into "second generation" and "third generation", using hard work, knowledge, knowledge, and connections to "water" the land.
In their hearts, the vegetable industry in their hometown is a promising career, which attracts them to be "new-type farmers".
At present, the Shouguang vegetable industry has formed a complete industrial system from seed research and development, seedling cultivation, planting management, sales and processing, to vegetable quality standard certification.
In 2020, the Shouguang vegetable industry cluster was identified as the first batch of 50 advantageous and characteristic industry clusters to be built in China.
Regardless of the system and brand advantages, the added value of Shouguang vegetables has been greatly enhanced, making vegetable farmers more confident and hopeful.
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