With the announcement of Shanghai Disney Resort on June 28 that Shanghai Disneyland will resume operations from June 30, the two most popular IP resorts in China, "Shanghai Disney" and "Universal Studios Beijing", officially launched before the summer vacation. "Return", industry insiders believe that the restart of the two major domestic theme parks will drive a strong rebound in the summer tourism market.
Data shows that after the announcement that Shanghai Disneyland is about to resume operations, Disney-related searches on various online travel platforms have soared. According to travel platform data, on the afternoon of June 28, the number of "Disney"-related instant visits surged by 655% month-on-month. , simultaneously driving the popularity of Shanghai city visits to nearly double.
The opening of Shanghai Disneyland has also driven the popularity of other scenic spots in Shanghai.
Qunar data shows that on June 28, the search volume of tickets for Shanghai scenic spots more than doubled compared to June 27, and the number of tickets issued for all scenic spots in Shanghai increased by 80% month-on-month.
At present, the top 10 most popular scenic spots in Shanghai are: Shanghai Disneyland, Shanghai Haichang Ocean Park, Shanghai Wildlife Park, Shanghai Happy Valley, Shanghai Zoo, Shanghai Maya Beach Water Park, Oriental Pearl, Shanghai Bay National Forest Park, Chen Mountain Botanical Garden, Jinshan City Beach.
"Theme parks have always been the most popular type of attractions in the summer. After Chimelong, Haichang, Sunac, and Universal, Shanghai Disney is the last major IP theme park in China to resume work. After these strong brands are reunited, not only consumers More happiness, and it is expected to further bring fire to the theme parks across the country." Qunar CMO Huang Xiaojie pointed out.
Qunar data shows that there are currently 3,041 theme parks operating normally across the country.
From June 1st to June 28th, the national theme park ticket sales doubled compared with the same period in May.
According to the analysis of Qunar Big Data Research Institute, according to the trend of previous years, during the summer vacation, the sales of tickets for national theme parks can generally account for more than 30% of the tickets for national scenic spots, while Shanghai Disney + Beijing Universal Studios, the two major IP resorts, is expected to About 20% of the ticket volume of all theme parks in the country will be distributed.
Qunar data shows that in the past week, the top 5 theme park ticket sales nationwide are: Beijing Universal Resort, Chengdu Happy Valley, Wuhu Fangte Water Park, Guangzhou Chimelong Water Park, and Beijing Wildlife Park.
The sales of theme park tickets in some non-provincial capital cities have increased significantly in the past month.
For example, from June 1st to 28th, compared with the same period in May, ticket sales of Suzhou theme park in Jiangsu increased by 27 times, Jiangmen in Guangdong increased by 23 times, and Wuhu in Anhui increased by 20 times.
Tongcheng Travel also pointed out that with the advent of the summer vacation, the demand for parent-child tours and graduation tours has risen rapidly, and theme parks have become a type of scenic spot that both parent-child and student groups pay attention to.
In the past week, the theme parks in the top 20 scenic spots on the platform occupied 9 seats.
In addition to Shanghai Disneyland and Beijing Universal Studios, theme parks such as Guangzhou Chimelong Paradise, Changzhou China Dinosaur Park, Wuhan Happy Valley, and Wuxi Sunac Park have also attracted the attention of travelers.
Huang Xiaojie believes that theme parks are a very comprehensive business format, which has a significant driving effect on comprehensive consumption such as transportation, accommodation, catering, and fast-moving consumer goods.
For example, the reopening of the Universal Studios Beijing theme park on June 25 drove a nearly 50% increase in bookings at surrounding hotels over the weekend.
With the gradual stabilization of domestic epidemic prevention and control, if the major domestic theme parks can make good use of the traditional summer tourism seasons of July and August, it is expected to better stimulate local consumption.
The opening of Universal Beijing Resort and Shanghai Disney is expected to exert a "multiplier effect", driving the resumption of work and production, stabilization and recovery in the tourism and consumer markets in Beijing, Shanghai and the whole country.
It is worth mentioning that with the recent relaxation of control over low-risk areas in Beijing and Shanghai in Hainan, Yunnan and other places, the national summer tourism market is ushering in an upward "inflection point".
On the Qunar platform, in the past week, the number of hotel reservations nationwide has exceeded the same period in 2019.
Among them, the number of bookings in Changsha increased by 58% compared with the same period in 2019, Haikou increased by 29%, Foshan increased by 20%, Chongqing increased by 19%, Chengdu increased by 12%, and Sanya hotel bookings have basically recovered to the same period in 2019. Level.
Data from Huazhu Group also shows that the occupancy rate of Huazhu's hotels has exceeded 80% in the past half month, and it has further increased as the summer vacation approaches.
Among them, the occupancy rate of many stores in Xinjiang has recovered to more than 85%, of which business travel and tourists account for a larger proportion.
In addition, the backstage of Huazhu shows that as the summer vacation approaches, the bookings of its high-end hotels such as Huajiantang and Xiyue have risen significantly.