The China Consumers Association issued the "618" consumer rights protection report, and these brands were named

　　China News Service, June 30th

　　Xie Yiguan, a reporter from China-Singapore Finance and Economics

　　On June 30, the China Consumers Association released the 2022 "618" consumer rights protection public opinion analysis report. The report shows that the negative information on consumption during this year's "618" promotional activities mainly focuses on product quality, express delivery, price promotion and live broadcast delivery. aspect.

　　The report also collects typical cases of "618" consumer rights protection information issues, involving Xiaomi TV, Jitu Express, Shentong Express, Midea Electric, and Oriental Selection.

The screen falls off, the watch leaks electricity, and the quality control problem of Xiaomi attracts attention

　　The report shows that during the monitoring period, a total of 776,701 pieces of negative information about "product quality" were collected.

On June 1, "Millet TV screen fell off automatically" and "Midong Youth electronic watch leaked electricity and burned skin", which attracted more attention from public opinion.

On June 15, "Guangxi consumers revealed that smoke was coming from the power supply of electric rice cookers purchased online, and the customer service responded as a normal phenomenon", and the relevant discussion information attracted more attention on the video platform.

　　In this regard, the China Consumers Association believes that the smoke and fire at the power supply of the electric rice cooker purchased online may be an occasional case, but it should never be a "normal phenomenon" that a quality product should have, and it is more "frightening" than the signs of an accident. It is the "no bottom line" exposed when the platform's customer service replies "don't be afraid".

　　"Similarly, whether the wrist burn of the Midong Youth Electronic Watch is a design defect, and what is the reason for the Xiaomi TV screen falling off, although authoritative and fair technical appraisal may still be required, the platform's quality control capabilities and means obviously need to be 'full chain' Timely inspection of 'no dead ends'." China Consumers Association pointed out.

　　The China Consumers Association also stated, "Quality and safety are the bottom line guarantee for consumers' rights and interests. Whether it is daily sales or centralized promotion, the platform is an important bridge between supply and demand. Strictly controlling the quality of goods is not only a necessary homework, but also a legal responsibility. "

The backlog of Jitu Express and Shentong's refusal to send "cat litter" to the door lead to doubts

　　The report shows that during the monitoring period, 590,055 pieces of negative information about "express delivery" were collected, and the negative information peaked on June 13. The peak mainly involved the two express brands, Jitu and Shentong, because individual outlets of Jitu Express were exposed to arrears. The salary of the courier caused a large backlog of express delivery and the STO courier refused to deliver "cat litter" to the door.

　　According to the China Consumers Association, couriers are the "windows" and "outposts" of goods and services and consumers' "face-to-face dialogue", and their service level directly affects customer consumption experience.

The backlog of business at individual outlets of Jitu Express and the refusal of delivery by STO couriers to "go upstairs", which were exposed in the public opinion onlookers, all show that the platform cannot only consider how to "deliver" the goods during the promotion period, but must also put itself in the shoes of the delivery party. And how consumers can better "take over".

　　"Therefore, there may be a reason for the backlog of Jitu's business, but it still reminds all parties concerned to attach great importance to the scientific and reasonable issues of logistics distribution, channel layout, and safety management and control during the promotion period." ” dispute, calls on relevant parties to dynamically track changes in service scenarios, refine and improve rules, and clearly follow them to avoid disputes.

Many of Midea's home appliance products have been complained about price increases first and then price cuts

　　The report shows that during the monitoring period, a total of 296,040 pieces of negative information about "price" were collected.

Relevant negative information was more on June 1 and 10.

The focus of public opinion is the false promotion behavior of first raising the price and then discounting it.

　　In a typical case, it was mentioned that Midea's "many home appliances" were exposed to price increases first and then discounts. The article stated that some consumers responded that they were "sucked by the wool" by Midea's electrical appliances. The actual transaction value is almost the same as the original price, and it is even more expensive by 60 yuan after superimposed discounts on products.

　　In the view of the China Consumers Association, price traps such as "price increases first and then discounts" are themselves conventional routines based on traffic competition and data monetization in the platform promotion process, but they are actually the aftermath of multiple rounds of promotions for e-commerce or brands. Anxiety and lack of innovation.

　　"Facts have proved that although the low-cost strategy of attracting 'killers' may be effective in the short term and make a profit temporarily, this practice of wantonly rounding up consumption stock and overdrafting business integrity has not only touched the red line of supervision, but also damaged the brand's goodwill. Contempt and disregard for the legitimate rights and interests of consumers. The price war without restraint and bottom line will eventually break the balance between reasonable price and quality assurance." The China Consumers Association pointed out.

Dongfang Selection was complained that the peach had long hair and faced quality control questions

　　The report shows that during the monitoring period, a total of 237,115 pieces of negative information about "live streaming" were collected.

After June 18, the amount of public opinion information began to increase, and reached a staged peak on June 20.

　　The report mentioned that the emergence of the peak mainly points to two aspects of public opinion discussions: First, New Oriental joined live broadcasts to bring goods, and opened up a new model of goods delivery.

When the popularity soared, entries such as "Oriental Selection was complained of mildew and hairy peaches" also appeared on the hot search; second, the live broadcast of agricultural products that violated common sense became more and more outrageous, testing the consumer's tolerance limit.

　　The China Consumers Association believes that the strong "out of the circle" of "Oriental Selection" will awaken the boiling point of the superposition of agricultural assistance and culture, regardless of whether the filter effect and the instant youthfulness of traffic realization, do not shout "place an order" or encourage "additional purchases". "The new live broadcast paradigm is worthy of full recognition, but the supply chain and quality control shortcomings exposed by "selecting peaches were complained of mildew and hairy" also remind people that any breaking circles and upgrades that make people shine must rely on the best. Solid marketing skills.

　　"Looking at it from another angle, the innovation and breaking of commercial live broadcasts can never deviate from the most basic common sense of life and business ethics." The China Consumers Association also said, therefore, for those live broadcasts that let eggs and watermelons grow on trees Internet celebrities and public opinion did not stop at marveling at the "pureness" of their "brain circuits", but raised strong doubts about "how can such an outrageously fake live broadcast with goods become popular on a platform with hundreds of millions of daily active users".

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