Dubai Summer Surprises 2022 kicks off tomorrow

The activities of the 25th edition of "Dubai Summer Surprises 2022" will start tomorrow, marking a new season of offers, discounts, prizes and special entertainment activities that will continue until September 4th.

Dubai Festivals and Retail Establishment, the organizer of this unique annual event, is celebrating this year the Silver Jubilee of Dubai Summer Surprises, where many new experiences, events and shows will be launched so that all residents and visitors of Dubai can enjoy spending the most enjoyable time in the city.

Ahmed Al Khaja, Executive Director of the Dubai Festivals and Retail Establishment, said, "Tomorrow, Friday, an exceptional cycle of Dubai Summer Surprises will be launched to celebrate its silver jubilee, reflecting the ambitious vision of our wise leadership in strengthening Dubai's position as a preferred destination for visiting throughout the year, which will provide more distinctive experiences and exciting entertainment activities to the In addition to promotional offers that contribute to enriching the shopping experience in malls and stores.”

He added, "Our cooperation with our partners will enable us to support and develop the retail sector and ensure its continued prosperity, as well as providing the best for our guests and enabling them to spend the most enjoyable times in many destinations, especially with Dubai's huge tourism potential that is able to provide many unique experiences that meet different tastes and suit all age categories".

With the start of this year’s Dubai Summer Surprises cycle, the 25-hour sale will take place on 1 and 2 July in cooperation with the shopping malls of the Majid Al Futtaim Group, where residents and visitors of Dubai can head to Mall of the Emirates, City Center Mirdif and City Center Deira, City Center Me’aisem and City Center Al Shindagha to take advantage of huge offers and discounts starting from 25 percent to 90 percent.

"Dubai Summer Surprises" offers amazing offers across more than 800 brands in 3,500 stores where shoppers can take advantage of discounts ranging from 25 percent to 75 percent on products of favorite local and international brands over a period of 66 days.

Tomorrow and the day after tomorrow, the "24-hour hotel offers" will be launched as part of the surprise events, where great packages and benefits can be obtained, including 19 hotels in Dubai.

And with each new day from 3 to 27 July, shoppers will get to know a whole new surprise from “Dubai Summer Surprises” in celebration of the Silver Jubilee, as every day will witness the announcement of 25 new offers from 10 am until stocks run out on all product categories at the brands Popular in sports, fashion, beauty, home and accessory industries.

This year's "Dubai Summer Surprises" activities also include many offers and opportunities to win valuable prizes such as cars, in addition to various musical and entertainment events and activities, "Modhesh World" at the Dubai World Trade Center, restaurant offers and other special activities and events.

"Dubai Summer Surprises" is supported by the main sponsor, the "MasterCard RAKbank" card, and a number of strategic partners, namely the Al-Futtaim Group, "Dubai Festival City Mall, Festival Plaza", "Al Seef", Al Zarooni Group "Mercato", Abdul Wahed Al Rostamani Group, "Bluewaters" and "Dubai Summer Surprises". Box Park, City Walk, Dubai International Financial Centre, Emirates Airlines, ENOC, Etisalat, La Mer, Majid Al Futtaim, Mall of the Emirates, City Center Mirdif, City Center Deira, Nakheel Mall, Ibn Battuta Mall, The Point and Dragon Mart 2, "The Beach" and "The Outlet Village".

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