About 100 days after the closure, the enthusiasm of tourists was quickly ignited by the news that Shanghai Disneyland was about to reopen.
On June 28, Shanghai Disney Resort announced that Shanghai Disneyland will resume operations on June 30, 2022, and Shanghai Disneyland tickets will be re-sold from June 29. The number of daily tickets is limited, while stocks last.
After the news was released, Disney-related searches on various online travel platforms have soared: searches on Qunar with the keyword "Shanghai Disney" instantly increased by 380%, ranking first in national theme parks; big data from Tongcheng Travel shows that , within half an hour of the announcement, the Shanghai Disneyland travel search popularity increased by 167% compared with the same time period yesterday, of which Shanghai local tourists accounted for more than 40%; the search volume of Fliggy Disney related keywords surged by 300% compared with the previous day.
Another travel platform data shows that on the afternoon of June 28, the number of "Disney"-related instant visits soared by 655% month-on-month, which simultaneously drove the popularity of Shanghai city visits to nearly double.
For Disney-related accommodation, the instantaneous search volume of hotels around Shanghai Disney on Qunar platform increased by 260%, and the number of bookings increased by 1.5 times compared with June 27; the search volume of regional hotels around Shanghai Disney Resort on the same journey platform was the same as the previous day. The session rose 88%.
"The radiation radius of Shanghai Disney is the whole city, or even the whole country. It can play an 'amplifier' role in the post-epidemic recovery of the cultural tourism industry in Shanghai and the whole country." Huang Xiaojie introduced that the data from Qunar shows that at present, Shanghai Disney There are 69 hotels around the resort.
The operation of surrounding hotels, homestays, restaurants, and shops is directly and positively related to Disney.
Qunar CMO Huang Xiaojie said that he believes that the huge radiation power of the "Disney Effect" will further drive the resumption of work and production in Shanghai's cultural tourism industry, and will inject another "strengthening shot" into the recovery of the national cultural tourism market.
Data from the same trip shows that, in addition to Shanghai, tourists from Jiangsu, Zhejiang, and Guangdong provinces pay the most attention to Shanghai Disney-related information.
Previously, in addition to Shanghai Disneyland and Toy Story Hotel, other areas of Shanghai Disney Resort have been opened one after another.
Among them, Shanghai Disneyland Hotel has resumed operations since June 16. Fliggy data shows that in the past two weeks, Shanghai Disneyland Hotel room nights have increased by 144% on a week-on-week basis during the normal business period in March.
Data from another travel platform shows that in the past week, the number of hotel orders in Shanghai Disneyland has increased by 360% compared with the week before the closure of the park in March.
At the same time, data from Tujia Homestay shows that the number of homestays around Shanghai Disney Resort has also increased significantly in the past week: the number of pageviews has increased by nearly 70% from the previous week, the number of orders has more than doubled from the previous week, and the average room-night price is 1,391 yuan.
It is understood that on the Tujia platform, there are more than 4,000 homestays around Shanghai Disneyland, 70% of which are within 7 kilometers of Disneyland, and basically provide pick-up and drop-off services.
At present, the overall recovery rate of resumption of work has reached more than 70%.
Industry insiders believe that the reopening of Shanghai Disney Resort is a landmark event in the post-epidemic restart of Shanghai's tourism industry, which has released confidence for tourism companies, tourists, and every link in the tourism chain.
Under the stimulating effect of this event, with the arrival of the summer vacation, it is expected that the recovery of Shanghai's local and surrounding tourism consumption market will press the "acceleration button".
Qunar ticket data shows that the opening of Shanghai Disneyland has also driven the popularity of other scenic spots in Shanghai.
On June 28, the search volume of tickets for Shanghai scenic spots more than doubled compared with that on the 27th, and the number of tickets issued for all scenic spots in Shanghai increased by 80% month-on-month.
At present, the top 10 most popular scenic spots in Shanghai are: Shanghai Disneyland, Shanghai Haichang Ocean Park, Shanghai Wildlife Park, Shanghai Happy Valley, Shanghai Zoo, Shanghai Maya Beach Water Park, Oriental Pearl, Shanghai Bay National Forest Park, Chen Mountain Botanical Garden, Jinshan City Beach.
On the same day, Shanghai Disney Resort pointed out that in the early stage of resumption of operations, the park will be reopened under the principle of prudence and implemented with enhanced health and safety measures.
After the reopening, Shanghai Disneyland will work with Disneytown, Wishing Star Park and Shanghai Disneyland Hotel to create a comprehensive holiday experience for tourists.
According to the requirements of epidemic prevention and control, Shanghai Disneyland will implement current restrictions in the early stage of resumption of operations, and further implement strict health and safety measures. Most attractions, amusement projects, entertainment performances, shops and restaurants in Shanghai Disneyland will be limited resume operations on a flow basis.
At the same time, at the beginning of the resumption of operations, Shanghai Disneyland will temporarily provide a 30-day rolling ticket price calendar.
The resort's on-site ticket booths will remain closed, and visitors are advised to purchase designated day tickets in advance before arriving at the theme park.
It is worth noting that all tourists, including everyone in the group, regardless of age, must hold a green "applying code" and a negative nucleic acid test certificate within 72 hours (from the time of sampling) before entering Shanghai Disney Resort. any area of the district.
Every time tourists re-enter Shanghai Disney Resort, they must present a negative nucleic acid test certificate within 72 hours. It is recommended that tourists ensure that they are valid throughout the day of the visit.