On June 25, Wan Qian's endorsement of Shuanghui Condiment and the launching ceremony of national investment promotion was held in Changsha.
Witnessed by representatives from all walks of life including consumers, distributors, and media, Zhou Xiao, Vice President of Marketing and Public Relations of Shuanghui Development, officially announced the signing of Wan Qian as the spokesperson of Shuanghui Condiments on behalf of the company, and launched the Shuanghui Condiment National Investment Promotion Conference at the same time.
Dream Linkage Rides the Wind and Waves "C Taste" Debut
Wan Qian is a well-known actress in mainland China. She has won the attention of the public with her outstanding acting skills in works such as "Three Kingdoms Confidential", "New World" and "Crowded Crowd". Charm is well known.
Her low-key and professional character and seriousness towards her role have won her a high degree of nationality.
Shuanghui is a national brand leading the meat industry in China. With its intensive cultivation in the field of meat processing, Shuanghui Cuisine has always been loved by the people.
As a brand subdivision track, Shuanghui Condiment has shown strong development potential with strong resource advantages, industrial advantages and channel advantages.
The cooperation between Shuanghui Condiment and Wanqian aims to convey the brand connotation of professional focus, high quality and efficiency, and to solve consumers' three-meal food proposition.
"Taste Tiantuan" appeared on the scene to make a delicious feast
Zhou Xiao, Vice President of Marketing and Public Relations of Shuanghui Development, awarded Wan Qian the license on behalf of the company, and announced on the spot that Wan Qian endorsed the national premiere of the TVC commercial of Shuanghui Condiment.
Spokesperson Wan Qian's song and dance show "Thousands of Tastes in Shuanghui" filled the atmosphere of the audience.
Shuanghui's series of condiment products such as "Zhengu Xian" and "Jiang Ziya" and the spokesperson made a shocking appearance together to start the new journey of the "C flavor" of the taste group.
In the surprise interactive session of "Cooking a Dish Together", spokesperson Wan Qian, star chefs, and corporate representatives jointly produced braised pork, pork ribs and corn soup, curry chicken bibimbap, shrimp tofu in golden soup, and fish-flavored pork using Shuanghui condiments. Silk, mustard vermicelli and other special dishes made the guests on the scene a feast for the eyes.
In addition, in addition to the live quiz, Zhou Xiao also invited Wan Qian to the live broadcast room of the official flagship stores of Douyin and Kuaishou Shuanghui to conduct lottery interactions for online fans.
Investment promotion and expansion of the network, Shuanghui Condiment is heading for a new development journey
It is reported that condiments are an important part of Shuanghui's implementation of the strategy of "entering the family and serving the table" around the "three products and one material" industrial layout of fresh products, meat products, condiments, and catering ingredients.
Xu Ruifang, general manager of Shuanghui Comprehensive Business Department, said at the meeting that relying on professional production, sales and research integration service capabilities and a sound market management system, Shuanghui Condiment has built more than 100,000 terminal outlets across the country, becoming more than 200 large-scale restaurant chains , Orientation service provider for processing plants.
At present, relying on classic products such as broth, meat sauce, chicken essence, hot pot ingredients, and Chinese cuisine seasoning, it has formed a strong influence in the regional terminal consumer market.
According to reports, Shuanghui Condiment has not only launched a series of bone-bone and fresh-bone soup, which is "fry shabu-shabu and boiled all kinds of delicacies in one bottle", and the sauce series of "bibimbap, noodles, sauce and teeth", and other star products. , as well as a series of products such as various noodle ingredients, hot pot ingredients, powder dishes, sausage seasonings, etc., are committed to "adding flavor" to the three-meal diet, helping consumers to enjoy a safe, healthy, nutritious and delicious life.
At this event, Xu Ruifang, on behalf of Shuanghui, signed a strategic cooperation agreement with some customer representatives across the country.
The successful holding of Wan Qian's endorsement of Shuanghui Condiment and the National Investment Promotion Launching Ceremony also means that Shuanghui Condiment has entered a new development journey.
The relevant person in charge of Shuanghui said that consumers' yearning for gourmet life has always been the goal of Shuanghui.
In the future, Shuanghui will continue to adhere to the development strategy of "industry-oriented, focusing on meat", focusing on the common people's three meals a day, using technological innovation and process innovation to speed up the process of product upgrading, and continue to provide consumers with convenient, fast, high-quality and delicious products. , adding happiness to national life.