The scope of the pilot is further expanded, and the coverage of people's livelihood scenarios is wider——
How the digital renminbi promotes consumption
"I used the digital RMB red envelopes I won to buy vegetables." Zhao Min, who lives in Bao'an District, Shenzhen, is the "lucky one" in the last two rounds of digital RMB red envelopes.
In the first round of activities, she won a red envelope of 128 yuan in digital renminbi. After opening a digital renminbi wallet, she immediately went to the supermarket to experience offline payment in digital renminbi; in the second round of activities, she won another 88 yuan in red envelopes. Choose online shopping and place an order online for your favorite fruits and vegetables.
Recently, many places have stimulated consumption in the form of issuing digital RMB red envelopes.
Just looking at the data released by Meituan, as of June 20, nearly 8 million digital RMB sub-wallets have been pushed to the Meituan app, and nearly 6 million users spend digital RMB on Meituan.
Data released by Jingdong Technology also shows that during the "618" event, users spent 400 million yuan in digital RMB on the Jingdong APP, an increase of more than 18 times year-on-year.
Distribute digital red envelopes in many places
Recently, many places have stimulated consumption in the form of issuing digital RMB red envelopes.
On May 30 and June 9, Shenzhen distributed 30 million yuan of digital RMB red envelopes for "Tesco Shenzhen" through the Meituan platform in two rounds, which can be purchased at more than 15,000 offline merchants in Shenzhen with digital RMB write-off function. And in the consumption scenarios of the Meituan platform.
After receiving red envelopes, many Shenzhen residents tried digital renminbi payments online and offline.
There are also Shenzhen citizens who won the lottery and shared their consumption experience on social platforms, "I received a red envelope today, I bought 10 bottles of drinks at Meiyijia and ordered 4 cups of Nai Xue" "The digital RMB red envelope won 88 yuan, in The convenience store bought Wahaha as a reward for themselves.”
In Chengdu, Sichuan, digital renminbi consumer coupons are also in full swing.
It is reported that Chengdu digital RMB consumer coupons are issued through the Meituan platform. There are 3 rounds of activities, starting on June 12, 19 and 26 respectively.
"The coupons issued this time are divided into 4 categories of full-reduction coupons, including food delivery, supermarket convenience, hotel accommodation, and scenic spot tickets. They can be applied to rich life scenarios such as eating gourmet food, buying fresh food, booking hotels, and visiting scenic spots." According to the person in charge of related activities of Meituan, the issuance of Chengdu consumption coupons has accelerated the organic integration of online and offline consumption and promoted the recovery of consumption.
"The technical characteristics of digital renminbi make it very suitable for precise consumption promotion." Wang Pengbo, an analyst in the financial industry of Broadcom Consulting, said that through smart contract technology, the use time and scope of application of digital renminbi red envelopes can be precisely set.
According to data released by the People's Bank of China, as of the end of 2021, there have been more than 8.0851 million digital RMB pilot scenarios, a total of 261 million personal wallets have been opened, and a transaction amount of 87.565 billion yuan.
On March 31 this year, the scope of the digital renminbi pilot was further expanded.
On the basis of the existing pilot areas, Tianjin, Chongqing, Guangzhou in Guangdong, Fuzhou and Xiamen in Fujian, and 6 cities in Zhejiang that host the Asian Games will be added as pilot areas. After the Beijing Winter Olympics and Winter Paralympic Games are completed, they will be converted into pilot areas.
Wang Pengbo believes that under the promotion effect of "618" related activities, the number of users covered by digital renminbi and the number of wallets opened is expected to usher in a new round of growth.
Boosting the recovery of small and medium-sized businesses
"After the Shenzhen consumer coupons and digital RMB red envelope activities began, business was better than before, and orders for the Dragon Boat Festival were much more than before the festival." The person in charge of the "Duo Jingxuan" supermarket told reporters.
"Duojingxuan" is a 24-hour supermarket chain in Shenzhen, which specializes in snacks, beverages, towels, toothbrushes, washbasins and other food and daily necessities.
Affected by the epidemic, "Duo Jingxuan" is not operating well.
In the recent round of digital renminbi red envelope activities carried out in Shenzhen, the business of "Duo Jingxuan" has improved.
According to the person in charge of the “Duojingxuan” supermarket, more than 20 of its supermarket chains have benefited from the digital RMB red envelopes, and the total order volume during the Dragon Boat Festival this year has increased by about 30% compared with that before the festival.
Meituan data shows that during the Dragon Boat Festival, the platform's online digital renminbi transaction orders accounted for 10% of the store's total online orders.
In addition, from May 30 to June 19, during the Shenzhen Digital RMB Red Envelope Event, users who signed up for the event have spent digital RMB at more than 52,000 local Meituan merchants in Shenzhen.
The transaction order volume and order value of these merchants on the Meituan platform increased by 58.9% and 64.6% respectively compared with the same period last year.
The issuance of consumer coupons has also stimulated the consumption enthusiasm of the citizens of Chengdu, Sichuan.
Ms. Dai's family, who lives in Jinjiang District, Chengdu, grabbed the supermarket "100 yuan off 30 yuan" coupons and takeaway "50 yuan off 15 yuan" coupons when the first local consumer coupons were issued on June 12.
At noon that day, she ordered takeout with the coupons she just got.
"The busy days of the store are back." The owner of a barbecue restaurant in Chengdu's high-tech zone said that recently, the store's takeaway orders have recovered. After the consumption coupon activity began, the number of customers using consumption coupons to order takeaway is increasing.
Zhou Maohua, a macro researcher at the Financial Market Department of China Everbright Bank, believes that the combination of digital renminbi with consumer coupons, e-commerce platforms and other scenarios will help the promotion of digital renminbi and accelerate the recovery of the consumer market.
Relevant data shows that from June 12 to June 19, after the first batch of consumer coupons were issued on the Meituan platform, Chengdu users who signed up for the event have spent digital RMB at more than 35,000 local Meituan merchants in Chengdu.
The transaction order volume and order value of these merchants on the Meituan platform increased by 40.9% and 33% respectively compared with the same period last year.
Driven by various digital renminbi red envelopes and consumer coupon activities, consumers' enthusiasm for using digital renminbi to consume has been ignited.
Data shows that from May 30 to June 19, the average daily digital RMB transaction order volume on the Meituan platform increased by about 115% month-on-month.
From the data point of view, the digital renminbi red envelope has played a more obvious role in driving small-scale people's livelihood consumption.
In January this year, Meituan opened a digital renminbi payment channel in various consumption scenarios on the platform, and launched consumption subsidies.
Since January, more than 90% of the digital renminbi subsidies on the Meituan platform have flowed to daily consumption scenarios such as purchasing daily necessities and ordering takeaways. Among them, small transaction orders under 30 yuan accounted for the highest proportion.
Digital RMB consumption promotion activities in more pilot cities are still in progress.
Wenzhou, Zhejiang issued a total of 30 million yuan of digital RMB red envelopes from June 19 to 21; Fujian Xiamen digital RMB red envelopes campaign was launched on June 22, and 20.22 million digital RMB red envelopes will be released, and there are also 40 million yuan in total. Digital RMB coupons; From June 18th to June 30th, Suzhou, Jiangsu will issue 20,000 red envelopes for targeted consumption of digital RMB, totaling 1 million yuan.
Dig deep into multiple application scenarios
In addition to daily consumption scenarios such as food, clothing, housing, and transportation, financial consumption has also become another focus of the construction of digital renminbi scenarios.
On June 10, the country's first digital RMB auto insurance policy was launched.
A financial consumer used digital renminbi to pay for auto insurance, marking the successful implementation of digital renminbi in auto insurance application scenarios.
Recently, a number of banks have also been actively exploring the establishment of various application scenarios and laying out the digital RMB service ecosystem.
Recently, the reporter saw on the CCB APP that the bank has launched a digital RMB wealth management service, and provided two wealth management products for financial consumers in the wealth management area, supporting the use of digital RMB for "purchasing from 1 yuan".
How to manage digital renminbi change is also the focus of recent consumers' attention.
ICBC, China Construction Bank, and Agricultural Bank of China have launched the intelligent management function of digital RMB wallet balance, providing services such as digital RMB combined payment, real-time red envelope distribution, and automatic redemption of wallet balance to bank accounts.
According to data from CCB's semi-annual report and annual report last year, from the end of June 2021 to the end of 2021, the cumulative transaction value of digital RMB increased from 18.9 billion yuan to 43.5 billion yuan, with a half-year growth rate of 130.16%; the cumulative number of transactions increased from 28.45 million to 8475. 10,000 transactions, the half-year growth rate is as high as 197.89%.
The exploration of digital renminbi in some financial scenarios is welcomed by consumers.
Wang Pengbo believes that this is a more high-frequency application scenario for consumers, which has positive significance for the promotion and popularization of digital renminbi.
With the continuous promotion of digital renminbi in various pilot cities, digital renminbi is expected to continue to achieve new breakthroughs in more diversified scenarios.
"The value of digital renminbi in promoting consumption and enhancing financial inclusion is gradually emerging." Wang Pengbo said that the use of digital renminbi combined with smart contracts to expand and orientate features in insurance, prepayment, loan issuance, B2B fund settlement, rent leasing, etc. There are digital renminbi projects in the scene that are being piloted.
To sum up, as long as there are several conditions such as directional payment, opaque transaction process, and difficulty in restricting the use of transaction funds, the advantages of digital renminbi can be brought into play.
"The starting point and destination of digital RMB research and development and pilot projects are to serve the real economy and facilitate people's livelihood." said Dong Ximiao, chief researcher of China Merchants Union Finance.
Earlier, when talking about the next development direction of digital renminbi, the relevant person in charge of the People's Bank of China said that it is necessary to further deepen the pilot use of digital renminbi in retail transactions, life payment, government services and other scenarios, and to base the research and development of digital renminbi on services. The real economy and people's lives will improve, so that more enterprises and individuals can feel the value of digital renminbi.
Dong Ximiao believes that my country's mobile payment is very developed, and there are many mobile payment tools, so the richness of the scene often affects the user's choice and experience.
The perfect ecosystem and rich application scenarios make digital RMB ubiquitous and within reach, thereby attracting more people to choose to use it.
With the development of more and more red envelope activities in various pilot cities, coupled with the access of diversified livelihood application scenarios, industry insiders expect that digital RMB is expected to be significantly improved in terms of application ecology, transaction scale and the number of personal wallets opened. promote.
Reporter: Chen Guojing