From the best-selling products of the Forbidden City and Sanxingdui cultural and creative products on the Internet, to the popular products such as tie-dye in recent years; To the hard-to-get stage performances such as "Only Blue and Green"; from reading at night with books in hand, to using electronic products to roam the sea of books... The prosperity and development of the cultural industry is decorating everyone's life.
Since the 18th National Congress of the Communist Party of China, my country's cultural industry has ushered in a golden period of accelerated development. The total scale of the cultural industry has grown steadily, the industrial structure has been gradually optimized and upgraded, the market entities have continued to grow and grown, cultural products and services have become more high-quality and richer, and the people's cultural consumption. Increasingly active, the cultural industry has become a new driving force and new engine for economic growth. It has played a role in promoting the transformation and upgrading of the national economy, improving quality and efficiency, meeting the new expectations of people's spiritual and cultural life, consolidating and strengthening cultural self-confidence, and enhancing the influence of Chinese culture. played an important role.
Continue to release policy dividends
In recent years, the development of cultural industry can be described as making great progress.
In 2021, 65,000 cultural and related industry enterprises above designated size across the country will achieve an operating income of 11906.4 billion yuan, an increase of 16.0% over the previous year.
Although the cultural industry has been hit to a certain extent by the impact of the new crown pneumonia epidemic, in the first quarter of this year, my country's cultural and related industries continued to recover. Yuan, an increase of 5.0% over the same period of the previous year.
The cultural industry can achieve such achievements by no means a day's work.
Since the 18th National Congress of the Communist Party of China, a series of heavy documents have been issued intensively, providing legal, policy and mechanism guarantees for the rapid development of the cultural industry.
In 2014, the "Implementation Plan for Deepening Cultural System Reform" was passed, which made new arrangements for cultural reform and development; The creative industry has been included in the national strategic emerging industry development plan for the first time; in 2017, the Ministry of Culture's "13th Five-Year Plan Period Cultural Industry Development Plan" was issued, focusing on "the cultural industry will become a pillar industry of the national economy in 2020" and "improving modern culture" Industrial System", which clarified the overall requirements, main tasks, key industries and safeguard measures for the development of the cultural industry during the "13th Five-Year Plan" period.
In addition, the Cultural Industry Promotion Law, the Film Industry Promotion Law, and the Cybersecurity Law have been implemented successively, and cultural legislation has entered the expressway.
The top-level design layout is planned, and supporting measures are advanced layer by layer.
The publicity and culture department, together with relevant departments, has formulated a number of preferential policies to continuously release policy dividends for the development of the cultural industry in terms of finance, taxation, technology, finance, land, and consumption guidance.
The central government and places where conditions permit have set up special funds for the development of cultural industries, with a cumulative amount exceeding 60 billion yuan.
From 2013 to 2018, the central government allocated 27.5 billion yuan in special funds for the development of the cultural industry, supporting more than 4,000 projects.
In addition, the propaganda and cultural department has also promoted the introduction of special supporting policies for films, TV dramas, operas, publishing, animation, etc.; supports the development of cultural enterprises, further promotes the reform of "delegation, regulation and service" in the cultural field, and comprehensively implements "licensing first, then certification". Significantly reduce the administrative examination and approval items, optimize the examination and approval procedures, and improve the convenience of doing business; actively promote the reform of the joint-stock system of state-owned cultural enterprises, and establish and improve a modern enterprise system with cultural characteristics.
Promote the development of industrial integration
During the Dragon Boat Festival holiday that just passed, the large-scale live performance "Yellow River Ballad" was staged brilliantly in the Yellow River Tower Scenic Spot in Qingtongxia, Ningxia, which opened the curtain of the normalized resident performance of the play in 2022.
In recent years, tourism performing arts activities have developed vigorously, and the degree of specialization, branding, and standardization has been continuously improved, and major forms such as theme park performances, live performances, and theater performances have been formed.
According to Song Rui, director of the Tourism Research Center of the Chinese Academy of Social Sciences, diverse and innovative tourism performances provide multiple channels for disseminating local culture and enriching the lives of tourists.
This is also a microcosm of my country's active promotion of the integrated development of cultural industries and related industries.
Since the 18th National Congress of the Communist Party of China, my country's modern cultural industry system has become more prosperous and orderly, and all key industries have developed in a comprehensive and coordinated manner, playing an active role in stabilizing growth, adjusting structure, and improving people's livelihood.
In addition to promoting the "marriage" of culture and tourism, "promoting tourism through culture, and promoting culture through tourism", it has expanded the development space of cultural industry by promoting the deep integration of creative design services and manufacturing, architecture, information, agriculture, sports, health and other industries. It realizes the optimization of the structure and the improvement of quality and efficiency in the fusion.
In 2021, films such as "Changjin Lake", "My Parents and Me" and "Hello, Li Huanying" will become popular products with a win-win situation at the box office.
According to data released by the State Film Administration, the total box office of Chinese films will reach 47.258 billion yuan in 2021, of which the domestic film box office will be 39.927 billion yuan, accounting for 84.49% of the total box office; 6,667 new screens will be added throughout the year, bringing the total number of screens to 82,248. The annual total box office and screen total continue to hold the first place in the world.
In addition to the film industry, in 2021, my country will publish 27.6 billion copies of various newspapers, 2 billion copies of various periodicals, and 11 billion copies (sheets) of books, and the national per capita book ownership will be 7.76 copies (sheets); The domestic TV drama distribution license" has 194 plays and 6722 episodes...
The role of ballast stone in the core area of the cultural industry is prominent.
In the first quarter of this year, the operating income of cultural core fields was 1,675.8 billion yuan, an increase of 6.4% over the same period of the previous year, and the growth rate was 3.5 percentage points higher than that of cultural-related fields; it accounted for 62.1% of the operating income of cultural enterprises, which was higher than the same period of the previous year. 0.8 percentage points.
At the same time, with the development of the Internet, mobile Internet, big data, artificial intelligence and other technologies, digital content, animation games, live video, audio-visual carriers, mobile publishing and other emerging cultural formats based on the Internet and mobile Internet have become the development of the cultural industry. new kinetic energy and new growth points.
In 2021, the 16 industry sub-categories with obvious characteristics of the new digital culture format will achieve an operating income of 3,962.3 billion yuan, an increase of 18.9% over the previous year; an average increase of 20.5% in the two years, 11.6 percentage points higher than the average level of cultural enterprises.
Wang Qing, an associate professor at the School of Cultural Industry Management, Communication University of China, also said that the popularity of digital culture has significantly improved people's sense of cultural gain and happiness.
The digitization, networking, and intellectualization of cultural content and its product production, dissemination, and consumption have accelerated. While facilitating public education, learning and cultural entertainment, new forms of cultural consumption have been cultivated, and these new forms of business have been promoted to become new trends in the development of the cultural industry. Momentum and new growth points.
Expand the supply of high-quality products
In recent years, films such as "My Hometown and Me" released by China Film Co., Ltd. depict a beautiful picture of a well-off life with true feelings; "How China's Miracle of Poverty Alleviation is Made" and "Spring Dawn in the Stream" released by China Publishing Group Co., Ltd. A batch of high-quality masterpieces are widely welcomed by readers; Zhejiang Huace Film and Television Co., Ltd. has created and launched a series of themed dramas that grasp the pulse of the times. TV dramas such as "Diplomacy", "Top Secret Mission" and "Forging Swords in Despair" have set off an upsurge in ratings... More and more cultural enterprises are making continuous efforts in content and production to achieve a win-win situation in the market and word-of-mouth, and unify social and economic benefits.
With the sustained and rapid development of my country's economy and the significant improvement in the quality of cultural products, people are more and more willing to pay for culture.
According to statistics, in 2021, the per capita education, culture and entertainment consumption expenditure of national residents will be 2,599 yuan, an increase of 27.9%, accounting for 10.8% of the per capita consumption expenditure.
"Complementary to the increasingly rich cultural content, the convenience of cultural consumption has been qualitatively improved. With the help of the Internet, the effective integration of smart services such as big data and cloud platforms has stimulated the enthusiasm of the masses for cultural consumption and increased the degree of public participation. , to realize the interaction and sharing of the masses and culture in cultural construction." Wang Qing also said.
Thanks to the vigorous development of the cultural industry, the supply of cultural products in my country has become increasingly abundant, not only in sufficient quantity, but also in high quality, which greatly enriches the spiritual life of the people and enhances the people's sense of happiness and gain.
The role of the cultural industry in serving people's livelihood is constantly emerging.
On the one hand, the cultural industry is becoming a huge pool of talents; on the other hand, in many parts of the country, traditional crafts are being transformed into productivity-enhancing productivity.
The culture and tourism department encourages localities to develop characteristic cultural industries relying on characteristic cultural resources, and supports the construction of a number of cultural industry clusters and characteristic cultural industry projects with enrichment and demonstration effects.
For example, Guizhou encourages the construction of a number of intangible cultural heritage protection production bases and experience display blocks, and promotes the standardization, scale and marketization of traditional handicrafts.
In the future, with the further high-quality development of the cultural industry, the diverse cultural needs of the people will be better met, and the national economic development will gain new momentum.
Zhang Xue