The emirate outperforms New York, London and Paris in hotel occupancy

6.17 million international visitors to Dubai in 5 months

197% increase in the number of tourists during the first 5 months of 2022. Photo: Patrick Castillo

The Department of Economy and Tourism in Dubai revealed that the tourism sector in the emirate has continued its strong performance since the beginning of this year, with continued growth, achieving very positive results during the period from January to May 2022, during which Dubai received more than 6.17 million international visitors, an increase of 197%. Compared to the same period last year, which recorded more than two million visitors.

Inspiration

Hilal Saeed Al Marri, Director General of the Department of Economy and Tourism in Dubai, said during a meeting organized by the Department with its partners in the presence of more than 1,200 representatives of the tourism, travel, aviation, hospitality and retail sectors: “The vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, has always been The ruler of Dubai is an inspiration to all of us, and this is reflected in the city’s continued success and achievements, as we continue our efforts to strengthen its position as a global center for economy and tourism.”

He added: "Based on the great momentum created by the successful hosting of Expo 2020 Dubai in achieving growth rates in the tourism sector and providing various exceptional experiences, we seek to achieve the ambitious goal of making Dubai the best city in the world for life, work and visit."

Al-Marri continued: “While we look forward to the second half of 2022 and beyond with optimism, we continue our approach to take advantage of the main elements that contributed to the steady growth of the sector, especially after the resumption of receiving international visitors in July 2020, including the distinguished offers and experiences that Dubai offers to its guests, with the participation of stakeholders and partners who continue to play a pivotal role in achieving this growth, as well as enhancing the confidence of travelers in Dubai, a safe destination.”

Dubai hotels

Statistics issued by "Economy and Tourism" show that Dubai hotels maintain an average occupancy level of 76% for the first five months of this year, compared to 62% for the same period in 2021.

According to data issued by the STR Corporation, which specializes in hotel management analytics, Dubai ranked first in the world in terms of hotel occupancy rates, followed by New York City with an occupancy rate of 61%, London 60%, and Paris 57%, for the period between January and April. 2022.

longer stay

For his part, Executive Director of the Dubai Corporation for Tourism and Commerce Marketing, Issam Kazim, reviewed the general performance of the tourism sector in Dubai, the number of international visitors, and the main markets exporting tourism to Dubai. He also reviewed global marketing campaigns and initiatives organized in cooperation with partners, including the new campaign. 'Pay Less, Stay Longer' supported by more than 60 hotels and resorts offering real and excellent value to travelers.

According to the campaign, guests who book a stay in Dubai hotels for seven nights can pay the value of accommodation for five nights only, and pay the value of three nights only for the five nights stay.

Kazem touched on the famous global marketing campaigns, which attracted the attention of audiences in the world, including the “Dubai Advance” campaign, in which the two stars Jessica Alba and Zac Efron, and international director Craig Gillespie, and Bollywood star Shahrukh Khan starred in the last clip of the campaign, which It confirms the solid foundations and pillars of the tourism sector in the emirate, and enhances Dubai's position, which ranked first in the list of the world's best destinations for travelers for 2022, according to the TripAdvisor website.

The meeting shed light on the efforts made to consolidate Dubai's position as the capital of culinary arts, including the launch of the first edition of the "Michelin Dubai Guide", "Michelin Stars 2022", and the arrival of the first guide to the "Gault and Millau" classification, which are considered important additions that Promote the field of culinary arts in the city.

A year-round destination

The Executive Director of the Dubai Festivals and Retail Establishment, Ahmed Al Khaja, highlighted the activities of the “Dubai Calendar” 2022, including the “Dubai Summer Surprises”, the “Eid in Dubai - Al Adha” celebrations, the “Back to School” season, and the “Dubai Fitness Challenge” course. next October.

He said: "Dubai has enormous tourism potential and a developed infrastructure that integrates with the offers and events it offers, making it a favorite destination to visit throughout the year."

The "Pay Less, Stay Longer" campaign is supported by more than 60 hotels and resorts in Dubai.

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