Wheat and garlic can change rooms! But there is a sudden end, what happened?

　　Zhongxin Finance, June 23 (Reporter Zuo Yukun) Another real estate company has made a surprising move to destock!

This time, Jianye Real Estate, the "Henan No. 1 brother" in the real estate industry, launched an event where wheat and garlic can be paid for down payment in time for the harvest of local agricultural products.

　　Do real estate companies also "concurrently operate" agricultural and sideline products?

Since when did you start to fight like this when selling houses in the county?

Data map: Wheat is about to ripen.

Photo by Yang Dayong

"Good Wheat House" and "Giant Garlic", one of the activities has ended

　　The beginning of the matter was two "alternative" posters circulating on the Internet. In the Jianye Riverside House in Minquan County, Shangqiu, Henan Province, you can "2 yuan/catties, wheat for house replacement"; in Jianye City, Qixian County, Kaifeng City, Henan Province. , you can "5 yuan / jin, garlic change room."

　　On the morning of June 22, reporters from China-Singapore Finance and Economics called the sales offices of the two places respectively, and both confirmed the authenticity of the contents of the poster.

　　The staff of the relevant sales offices in Minquan County told reporters that the

.

The average price of the real estate is about 5,800 yuan, and the floor area of ​​the apartment is about 117-144 square meters. Based on this calculation, 160,000 yuan can account for about 80% of the down payment at most.

　　The unit price of 2 yuan/catties given by the sales office is indeed higher than the market price.

A farmer who grows wheat locally in Henan told Zhongxin Finance reporter that this year's wheat harvest season is slightly earlier than in previous years, and it was basically completed at the end of May and early June.

The harvest and the purchase price are also better than in previous years.

　　"The minimum purchase protection price given by the state this year is 1.15 yuan per catty. My family's wheat can be sold at 1.45-1.55 yuan per catty this year, and 1.2 yuan per catty when it was low in previous years." The farmer said.

　　However, on the evening of June 22, the reporter consulted the sales office again and learned that the

.

Previously, a salesperson of the real estate responded to the media that the start and end time of the event was from June 20th to July 10th.

　　As for the "Garlic House Exchange" activity launched by Qixian County, known as the "Hometown of Garlic in China", a real estate consultant in Qixian County also told reporters that the activity was true.

"At present, the price of garlic on the market is about 1.5 yuan per catty, and we buy it at 5 yuan. But we need to pay a deposit of 20,000 yuan, and other down payments can be paid with garlic. A house can use up to 20,000 catties of garlic, which is 100,000 yuan. ."

　　The real estate consultant said that the activity will stop on the 25th of this month, which is the day when the garlic harvest season in Qixian County is almost over.

　　According to posters circulating on the Internet, from May 22 to June 6, the real estate received 2,859 inquiries, 852 groups of visits, and 30 sets of transactions, and about 860,000 catties of garlic were sold in 16 days.

The real estate consultant did not positively confirm the authenticity of the contents of the poster, but only stated that the event had indeed been sold and there could be a double-digit number of sets.

　　Where do the harvested wheat and garlic go and how to deal with them?

The staff of the two real estate projects said they were not sure yet.

"At most, only people have booked a room, and it has not yet reached the stage of actually buying goods. We don't know the specific implementation plan yet."

　　However, some people in the real estate industry told Zhongxin Finance and Economics reporter that this is not difficult.

"We usually go to the sales office to see houses and sell houses, and there are often activities to deliver rice, noodles, grain and oil. The local developers will definitely have channels such as agricultural trade companies and supermarkets. In cooperation with them, the relevant companies can directly connect with farmers, and then send The corresponding purchase money will be transferred to the real estate company.”

"Garlic House Change" poster.

Image source: Qixian Jianye City WeChat public account

Can it really drive home purchases?

　　These two special promotions also sparked heated discussions among netizens.

Some people think, "The

"

　　Yan Rui (pseudonym), whose hometown is in Minquan County, calculated an account for the reporter:

.

At present, the output of wheat is about 1,000 catties per mu, which requires 80 mu of arable land.

　　"In our village, a family generally has less than 10 mu of arable land. It is impossible for a family to receive 80,000 to 9,000 catties of wheat a year, and it is impossible to cover all the down payment, and they have to sell the money to support their livelihood. It can be converted into 10,000 or 20,000 yuan. A family with 80 mu of arable land should not need to save such a down payment.” Yan Rui thinks.

　　But some people think, "It's good, it's just one more sales channel, and it's not mandatory."

　　"Affected by the epidemic this year, garlic can't be sold at a very good price. Now that there is this activity, it is really cost-effective for farmers who really need houses, so there are indeed customers who are willing to switch." The above A real estate consultant in Qixian County mentioned that last year, due to the impact of the epidemic and floods in Qixian County, the sales of garlic dropped by 50%.

　　"The essence of the event is to 'explore the potential of farmers to buy houses and increase the purchasing power of home buyers'." Yan Yuejin, research director of the Think Tank Center of E-House Research Institute, said that real estate companies help farmers sell agricultural products, which is objectively beneficial to the purchase of houses. A kind of support for down payment.

　　"The funds for the sales of farmers' products belong to the farmers themselves, and there is no debt or high leverage. At the same time, the cycle of agricultural product sales is reduced, so that farmers can withdraw funds at better prices and faster, which will inevitably increase the purchase of houses. ability." Yan Yuejin believes that from this perspective, it is worthy of recognition.

online posters

Is it difficult to sell a house in the county?

　　"Housing sales in third- and fourth-tier cities fell by nearly 50% year-on-year in the first half of this year, so innovative marketing models are also necessary." As Yan Yuejin said, behind the developers' marketing tricks, the huge local sales and destocking pressure.

　　Jianye Real Estate, which has entered the "year of standing" this year, is still facing the dilemma of sluggish performance despite being the "first brother of Henan real estate".

As of May 31, 2022, CCRE's total property contracted sales amounted to 11.067 billion yuan, a year-on-year decrease of 48.6%.

　　Looking at Henan, the hometown of Jianye Real Estate, according to the data of Henan Property Market Network, among the 18 prefecture-level cities in Henan Province, from January to November 2021, the sales growth rate of commercial housing in Shangqiu and Kaifeng will be the ninth and the third respectively. 16, especially Shangqiu is negative growth, -11.8%.

　　And then to lower-level county towns, Zhongxin Finance browsed the real estate sales platform and found that the average price of Shangqiu Minquan County and Kaifeng Qi County has reached about 5,000 yuan/m2, and Qi County is slightly higher. exceeded 10,000 yuan.

　　"I think the housing prices in the county have been rising in recent years. The average price was around 3,000 yuan a few years ago." In Yan Rui's view, most of the houses in the county are just in need, and there are basically no people who want to make money through real estate speculation. .

　　"

. I don't have to worry about selling it." In Yan Rui's view, the house in the county seat is what the villagers want. A better life, but can't afford the compromises of housing prices in bigger cities.

　　Yan Rui mentioned that most of the rural people who buy houses in the county are also out of consideration for their children's education.

"Although the county town is far worse than the city, it is still better than the village. I grew up in the village, and it was only after the college entrance examination that I applied for volunteers that I first came into contact with the Internet. At that time, my friends in the county had used the QQ account for many years. "

　　"Of course, the more than 300,000 houses in the county are also the savings of parents' lifetime." Yan Rui said.

(Finish)