China New Observation | Skewers, crayfish... Many local officials take the lead in eating supper in the street to promote consumption
Zhongxin Finance, June 23 (Reporter Xie Yiguan) As night falls, the lights are on, and a group of people are approaching the bustling crowd in the night market. You look closely and say, "The leader is here."
This is what really happened in several cities in China recently.
Data map: Nanning City's Three Streets and Two Lanes Historical and Cultural District.
(Picture and text irrelevant) Photo by Lin Jieqi
Local officials take the lead, spending money while visiting the night market
As an important part of the urban economy, the prosperity of the "night economy" is regarded as a barometer of the openness, convenience and activity of a city's economy.
The "China Urban Night Economic Impact Report (2019)" pointed out that in 2019, 60% of the national consumption occurred at night, and the daily sales of large shopping malls from 18:00 to 22:00 exceeded 50% of the total daily.
In order to stimulate economic vitality, government officials in many places have recently taken to the streets to take the lead in activating the "night economy".
On the evening of the 19th, Kong Xiaohong, Secretary of the Xuancheng Municipal Committee of Anhui Province, and He Chunkuan, the mayor, came to Beimen Old Street to experience nighttime consumption in person.
On the 15th, Peng Dongguang, deputy secretary of the Guangxi Guilin Municipal Party Committee, and Li Bin, deputy director of the Standing Committee of the Municipal People's Congress, not only walked into the Tangshui shop to buy Qingbuliang, but also tasted mutton kebabs in the barbecue shop and enjoyed the summer nightlife.
In Henan, Xinzheng Municipal Party Committee Secretary Ma Zhifeng and others recently chose to go to a night market shop to "kebab"; Xinmi Municipal Party Committee Secretary Chen Chunmei not only ate barbecue recently, but also bought several kilograms of watermelon at the gate of Qiaotou Night Market.
The picture is from the public account of "Xin Mi Publishing".
Last month, Zhu Shixi, secretary of the Nanyang Municipal Party Committee in Henan, walked into a clothing store on the street and bought a T-shirt with the words "Love China" to support the economic development of the night market with practical actions.
"As the epidemic has been effectively controlled, consumer expectations and confidence have been restored, and market sentiment has gradually recovered." Chen Lifen, a researcher at the Institute of Market Economics of the Development Research Center of the State Council, told Chinanews.com. Going to revive the consumer market, stimulate consumption power, promote the development of the "night economy", and enhance the vitality of the city.
"Leaders can take the lead in supporting the night economy. On the one hand, it proves that the epidemic prevention and control has achieved phased results. With this condition, we can resume work and resume the market and promote consumption. On the other hand, with the prevention and control measures in place in various places, it also allows people to go out of their homes with more confidence." Bai Ming, deputy director of the International Market Research Institute of the Ministry of Commerce Research Institute, also said that officials can take the lead, which has a strong demonstration effect and gives the masses more confidence.
Promoting consumption and taking measures in many places to prosper the "night economy"
Affected by factors such as the new crown pneumonia epidemic, data from the National Bureau of Statistics shows that the total retail sales of social consumer goods has declined year-on-year for three consecutive months.
As one of the troikas driving the economy, it is imminent to boost consumption and regain economic vitality.
To this end, policies to promote consumption have been introduced intensively in many places recently. Among these policy measures, the "night economy" has also been frequently mentioned.
For example, the "Shanghai Action Plan for Accelerating Economic Recovery and Revitalization" issued by Shanghai encourages the development of the night economy and boosts consumer confidence.
Data map: Both sides of the Huangpu River in Shanghai.
Photo by China News Agency reporter Yin Liqin
Hangzhou City issued a package of policies and measures to stabilize the economy, and proposed to prosper the nighttime economy. Cultivate "10+X" night landmarks, create 50 nightlife IPs, 100 nightlife Internet celebrity check-in spots, arrange more than 100 nighttime economic themed promotions every year, and launch the "Nightlife·IN Hangzhou" brand.
Some localities have also specially introduced policies to promote the "night economy".
For example, Xuchang City, Henan Province recently issued the "Implementation Plan for Accelerating the Development of Night Economic Development in Xuchang City", and the "Notice of the Office of Nanyang City Management Committee on Setting up Night Markets and Flea Markets" issued by Nanyang.
Why is the "night economy" so important?
"The night time period provides a new space for increasing consumption." Bai Ming pointed out that in many countries, nighttime is the focus of promoting consumption, so it is necessary to develop more "night economy" to provide everyone with more consumption opportunities, and then become a A "growth point" of the local economy.
In the current situation of insufficient consumption power, Chen Lifen also believes that "activating the night economy is an important means to promote consumption and expand domestic demand, and take multiple measures to promote the development of the night economy, so that the consumer market that has been silent due to the epidemic will rekindle fireworks and release new energy."
"At the same time, consumers can also release the intense work pressure of the day through night consumption. For young consumer groups, it is a choice for socializing and releasing emotions. The night economy can bring considerable consumption growth." Chen Lifen said.
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