China-Singapore Financial Review: New Oriental corn is 6 yuan a piece, behind the "expensiveness", it is necessary to really let farmers earn more money
Zhongxin Finance, June 21 (Reporter Li Jinlei) Recently, "how much can a New Oriental corn farmer earn 6 yuan a piece" has sparked heated discussions, and many netizens questioned that "6 yuan a corn" in the live broadcast room of New Oriental is too expensive , the prices of agricultural products with goods are generally higher.
To this, Dong Yuhui, the popular anchor of New Oriental, responded, "Low price of grain hurts farmers". If something is completely unprofitable, there will be fewer and fewer people farming in rural areas, so the price cannot be too low.
A New Oriental corn is 6 yuan. Compared with similar fresh corn products, the price is not the highest. There are also some higher than it. It can be sold for 10 yuan, but it is not low. The e-commerce platform or other live broadcast rooms are less than 6 yuan. Everywhere, it can only be said that the corn of New Oriental is "slightly expensive".
It's just "slightly expensive", why has it raised some doubts?
Because what everyone cares about is that if corn is more expensive, will farmers be able to make more money?
Some netizens pointed out that farmers can get as much as the market is, and it is difficult for the premium to flow to the farmers, and the profits are made by the middlemen.
New Oriental corn is produced in Gongzhuling City, Jilin Province. New Oriental has not publicly stated how much farmers can earn.
Zhongxin Finance learned from an agricultural-related person in Jilin that last year, the purchase price of local ordinary quality fresh corn was 0.35 yuan, and the purchase price of the best quality fresh corn was 0.85 yuan.
The purchase price this year is expected to be about 1,200-1,500 yuan per ton.
This means that the current purchase price of a fresh corn is only a few cents.
Therefore, it is not so much that everyone doubts that New Oriental corn is expensive, it is better to say that everyone thinks that it is not possible to make more difference in the name of farmers.
Behind this, there is a more thoughtful topic: how to make farmers earn more money?
More sharing of profits in the industry chain?
In the traditional production and sales pattern, farmers are in a weak position, so the profits they receive are often the least.
If New Oriental can really make farmers earn more money, we are also happy to see it.
But what we need to beware of is that this is still just a "carnival" of middlemen, and farmers have not benefited much.
Zhou Zhenya, an expert from the Chinese Academy of Agricultural Sciences, told Zhongxin Finance and Economics that it should be said that this is a good thing for farmers and agriculture, so that everyone can see the value of being an agricultural brand.
For a long time, our farmers have been selling what they planted, and now they need to adjust to the logic of what to sell.
To determine production based on demand, farmers follow the market, take a differentiated route, and make branded agricultural products to make money, otherwise they will fall into the red sea of fierce competition.
(Finish)