Affected by the epidemic, the financial situation of airlines is worrying, and everyone has taken measures to help themselves

Domestic airlines engage in sideline summer French classes for only 25 yuan per session

  Affected by the epidemic, the market demand is weak, the number of flights is reduced, and the financial situation of airlines is worrying. All companies have tried to find ways to save themselves. In addition to spending time on air travel products, they are also actively expanding their "side business".

Foreign airlines sell "fried fried dough sticks" on the official website of Thai Airways, and All Nippon Airways auctions old plane windows and first-class seats. Domestic airlines include Hainan Airlines, Spring Airlines, and China Southern Airlines, which have live-streamed delivery by flight attendants. Sichuan Airlines sells hot pot and China Airlines sells seasonal agricultural products. ...

  On June 14, China Southern Airlines announced that in order to meet the needs of business operations, China Southern Airlines will expand its business scope and add new business projects such as Internet retail, Internet travel platform, and Internet hotel accommodation platform.

China Southern will test the waters in new business fields such as foreign language training and research, and explore more "side jobs".

  Airlines take advantage of language training

  China Southern French live class is 25 yuan per class

  From July 2022, the China Southern Airlines Training Center plans to launch Japanese language training through a combination of online and offline methods. At the same time, it will launch a 7-day, 6-night aviation summer camp for children between the ages of 6 and 16 this summer, allowing children to learn aviation knowledge , learn survival skills.

  A reporter from Beijing Youth Daily saw on the "China Southern Training" official account that the China Southern Training Center provides zero-based French training courses for adults and children to the whole society, which are divided into face-to-face and online live classes.

Offline classes are held at China Southern Airlines Green Garden’s production-education integration training base; live classes are not restricted by geographical location, and anyone can sign up.

The face-to-face class with zero basic French pronunciation is 800 yuan for 20 class hours for small classes with less than 25 students; the live class with zero basic French pronunciation is 500 yuan for 20 class hours, which is equivalent to 25 yuan per class, compared with the price of one or two hundred yuan per hour in professional language institutions. Especially affordable.

  The relevant person in charge of China Southern introduced the small language training. Taking the French course as an example, they will systematically train the pronunciation rules and pronunciation skills, learn the most basic and commonly used vocabulary and phrases in daily life, and at the same time, they will also use the basic French communication language and French. Interesting content such as national history and culture, and the comparison of English and French etymology are integrated into the study.

  In response to the problem that China Southern Airlines has the advantage of resources to carry out foreign language training, the relevant person in charge of China Southern Airlines explained: "Currently China Southern Airlines has French and Japanese professional course teachers and related training courses, so we choose to use these training products to test the market first." China Southern Airlines The training center is a secondary organization of China Southern Airlines Group. It has flight attendant training, pilot English proficiency test, flight attendant vocational skills appraisal, and cargo safety inspector vocational skills appraisal granted by the Civil Aviation Administration of China (CAAC). Transportation sales agency business (intermediate) and other training qualifications, with national civil aviation senior assessor qualification, national security auditor certificate, Red Cross certificate, English major eight, professional four and other professional qualification certificates.

  Industry insiders said that airlines have their own advantages in carrying out language training, but if they want to further develop education and training, they also need to look at factors such as market demand for small languages.

  Spring Airlines chairman sells air tickets live

  Sichuan Airlines will deliver hot pot tomorrow

  In fact, since the beginning of the epidemic in 2020, the chairman of Spring Airlines has sold air tickets and fuselage advertisements live, China Eastern launched the first "Fly with Your Heart" product, Sichuan Airlines took out hot pot, and the China Airlines WeChat applet has launched the sale of seasonal fruits and other agricultural and sideline products at destinations. , These self-help measures have caused some waves in the civil aviation industry.

In addition to adding more innovative services and products to the market, people also feel the confidence and positive energy of airlines in reviving the market.

  With the advantage of duty-free shopping in the outlying islands of Hainan, Hainan Airlines brings big-name skin care products, make-up, etc. in the live broadcast room of a certain platform, with an average income of millions of yuan per live broadcast.

For example, popular products such as 100ml Estee Lauder small brown bottle of 479 yuan to 589 yuan, 230ml SK2 fairy water of 617 yuan to 639 yuan, and 100ml sea blue mystery essence water of 499 yuan to 545 yuan are priced higher than the Tmall flagship store. It is about half cheaper, and the single product sales in the live broadcast room reach hundreds of thousands to millions of yuan.

  China Southern Airlines established in December 2020 "China Southern Airlines Cross-border E-commerce Co., Ltd.", "China Southern Airlines Cross-border Mall" and "China Southern Airlines Global Shopping" two accounts live broadcast.

Among them, the total number of fans of the "China Southern Airlines Global Shopping" account is about 234,000.

The main products delivered are high-end beauty and skin care products, with Lamarine, SK-II and Estee Lauder being the top 3 commodity brands in terms of sales; the total number of fans of "China Southern Airlines Cross-border Mall" is about 307,000.

  Xiamen Airlines has launched various group meal delivery services to provide group meals for agencies, enterprises and institutions whose canteens have not yet opened after rework.

Aiming at market demand, Xiamen Airlines makes use of idle manpower and equipment to serve collective meals for various agencies, groups, enterprises and institutions.

At that time, there were 7 types of dinner sets, including the signature mustard shredded pork rice bowl, and the Internet red black pepper chicken rice bowl, etc.; there were 3 types of dim sum sets.

  Sichuan Airlines delivers "hot pot", and has launched the "order today, delivery tomorrow" hot pot delivery service. Everything is available.

  Shanghai Eastern Airlines Catering Co., Ltd., which is controlled by China Eastern Airlines, has transformed from specializing in in-flight catering to an enterprise that also operates in-flight catering and local catering.

China Eastern Foods has obtained the Food Production License issued by the market supervision department and the Frontier Port Sanitation License issued by the customs department. The business scope has expanded from the aviation field to various food circulation fields such as shopping malls and supermarkets. ” as the theme, engaging in the catering industry on the ground is the first case in the entire civil aviation field.

China Eastern's specialty meal brand "Eastern That Bowl of Noodles" is also available on the Meituan Takeaway and Ele.me platforms.

  Last year, the whole industry reduced losses by 18.7 billion

  Passenger flights are picking up and freight is bringing new growth points

  Airlines have been working hard to open up more markets, but compared to the hundreds of millions of dollars in losses for airlines, the income from these live broadcasts, takeaways, and training may only be a drop in the bucket.

  According to the "2021 Civil Aviation Industry Development Statistical Bulletin" released by the Civil Aviation Administration of China, in 2021, the impact of the new crown pneumonia epidemic on civil aviation transportation production will be deeper and more persistent than expected.

In 2021, the entire industry will achieve a cumulative operating income of 752.92 billion yuan, an increase of 21.5% over the previous year; a loss of 84.25 billion yuan, a decrease of 18.71 billion yuan over the previous year.

  In the first quarter of 2022, China Southern's net profit loss was 4.496 billion yuan; China Eastern Airlines' net profit loss was 7.76 billion yuan.

  As a transportation company with a large number of aircraft assets, the core is to return to the main business of air passenger and cargo transportation, so as to make the aircraft fly as much as possible and create more value.

  From the perspective of international routes, the Civil Aviation Administration of China stated at a press conference held on the afternoon of June 17, "On the premise of ensuring epidemic prevention and safety, orderly arrangement of international flight operations is not only conducive to my country's economic development and personnel exchanges between China and foreign countries, but also to achieve air transportation. At present, under the coordination of the joint prevention and control mechanism of the State Council, the Civil Aviation Administration is negotiating with some countries to gradually and steadily increase regular international passenger flights to meet the needs of personnel exchanges.”

Some people in the industry believe that the international civil aviation market will enter a new, more moderate stage of testing and recovery.

  From the perspective of domestic routes, the latest data released by the Civil Aviation Administration shows that in May, air passenger traffic was 12.073 million, down 76.4% year-on-year, but up 53.2% month-on-month, equivalent to 22.1% in the same period in 2019.

In May, the efficiency index of civil aviation flights rebounded slightly. The daily utilization rate of aircraft in the whole industry was 3.0 hours, a year-on-year decrease of 5.2 hours and a month-on-month increase of 0.8 hours.

  In terms of freight, in May, the volume of cargo and mail transportation was 491,000 tons, a year-on-year decrease of 26.1% and a month-on-month increase of 17.0%, equivalent to 78.7% of the same period in 2019.

  Specific to the situation of airlines, such as HNA Cargo, Fortune Wings Air, Hong Kong Cargo Airlines and other air cargo companies under the HNA Aviation Group, take advantage of collaboration, and the market benefits of cargo business continue to improve. From January to April 2022, we will usher in a "good start": cargo revenue A year-on-year increase of 28% and a year-on-year increase of about 150% in net profit.

  China Eastern Logistics achieved a net profit of 1.374 billion yuan in the first quarter, a year-on-year increase of 102.32%, and the cash flow from operating activities amounted to 2.694 billion yuan, a year-on-year increase of 171.36%.

  At the end of May, China Southern Airlines Logistics launched new products of "China Southern Airlines Express", "China Southern Airlines Special Transport" and "China Southern Airlines Standard Transport" on international routes. The first phase started operations on three routes from Guangzhou to Singapore, Seoul and Phnom Penh. It is also refining products and expanding business scope. Continue to work hard.

  related news

  The "sideline" of foreign airlines is mainly catering and aircraft-related products

  Not long after the epidemic began, Thai Airways opened a total of 7 fritter shops in Bangkok and Chiang Mai to seek self-help, selling Thai fritters packages.

Thai Airways has also opened a new pop-up themed restaurant that provides in-flight catering. The entire set of aircraft seats is moved in, the waiters wear flight attendant uniforms, and aircraft parts are turned into decorative furniture.

  Japan's "All Nippon Airways" once used an online platform to auction second-hand aircraft-related items, such as first-class seats, dining cars, and old portholes removed from aircraft, to increase liquidity.

  Singapore Airlines has converted two A380 passenger planes into restaurants. Consumers can dine at the corresponding seats after boarding at the terminal. The price ranges from 260 yuan to 3,000 yuan, which is equivalent to an immersive catering service in the ground cabin.

  At the end of September 2020, Qantas listed about 1,000 dining cars on its official website that were used on retired 747 aircraft, divided into half-size and a small number of full-size dining cars.

The dining car is equipped with drinks and other in-flight supplies, priced at 974.7 Australian dollars (about 4786 yuan) and 1474.7 Australian dollars (about 7241 yuan).

The food trucks were all sold out within 2 hours.

  Air Canada sells a range of frozen treats, including apple crumble, meatball noodles and "test flight cheesecake."

  Garuda Indonesia's in-flight meal supplier sells in-flight meals online, offering a cheese omelet, spinach pasta quiche and two Indonesian dishes with rice.

  Text/Reporter Lin Lishuang Coordinator/Yu Meiying