Zhongxin Finance, June 18 (Reporter Wu Tao) "Dude, buddy, do you place an order for '618' this year?" Many people gave negative answers.
Different from the original "chopping hands" by the whole people, consumers' enthusiasm for "buying, buying and buying" during the e-commerce promotion period seems to have receded this year.
Why is this?
Not much discounts on many items
This year's "618", many e-commerce platforms said that simple consumption, no need to stay up late, do not play mathematics.
Some platforms indicate that the cross-store full discount is "300 minus 50".
Another platform said that consumers no longer need to collect coupons separately, they can directly place an order and enjoy a “50 discount for every 299”.
The reporter observed for a period of time and found that although there are opportunities such as discounts and spikes, but interspersed in a series of activities, it is difficult for consumers to judge when the "lowest price" is.
In addition, the discounts on many e-commerce platforms are not large, and some products are even more expensive than usual.
Take a desk on an e-commerce platform as an example. The estimated price on June 13 was 1,379 yuan, and it became 1,546 yuan on June 15. The price changed every three or five.
In this regard, the customer service staff told Zhongxin Finance that you can place an order with confidence. The product has a 30-day price guarantee service during the "618" period. If the subsequent price is lower than the order price, you can apply for a refund of the difference.
The picture above shows the price when consumers place an order in May.
The picture below shows the price during the "618" period.
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There is also an order record provided by consumers to Zhongxin Finance, showing that the morels purchased on an e-commerce platform on May 19 showed that the unit price per box was 97.7 yuan. After buying 2 boxes and receiving a 20 yuan coupon , a total consumption of 175.4 yuan.
On June 16, the same product from the same merchant showed that the unit price was 99 yuan, and there was no 20 yuan coupon. Even if the 20 yuan discount could be deducted, it would cost 178 yuan to buy 2 boxes.
Express uncertainty or one of the reasons
In recent days, due to the epidemic and other reasons, logistics in many areas have been affected, which may also affect consumers' shopping desire to a certain extent.
Some consumers in Beijing told Zhongxin Finance, "Because we belonged to the control area in May, express delivery was affected for almost a month. In June, express delivery gradually recovered, but the epidemic in Beijing was intermittent, and now I dare not place frequent orders."
The reporter learned that at present, even if express delivery is resumed in some residential communities, they still need to collect them at the gate of the community. If they buy large items, how to transport them from the gate of the community to their homes has become a problem. Many consumers simply choose to wait and then place an order.
In addition, such as air conditioners, washing machines, etc., workers must come to install them after purchase, and there is uncertainty about how service personnel will come to the door.
The reporter noticed that many online shopping orders currently show, "Affected by changes in epidemic prevention measures, your order may be delayed, please forgive me."
Many products show that there may be delays in logistics.
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However, the smoothness of the postal express network has rebounded significantly recently.
According to the State Post Bureau, from the perspective of the average daily investment volume, the average daily collection and delivery volume during the Dragon Boat Festival holiday has exceeded 300 million pieces, returning to the average level of last year, an increase of 16.8% over the May Day holiday period. and 10%.
"Being numb by routine"
In addition to the influence of logistics and other factors, many consumers say that they are "stuck by the routine." For example, the above-mentioned price increase first and then discount, or the big promotion price increase does not discount, there are many similar routines.
After the price of the product added to the shopping cart is reduced, it will be displayed as ** yuan lower than when it was added, but it will not be reminded if the price is increased.
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The reporter observed for many days that many products put into the shopping cart displayed "** yuan lower than when they were added to the shopping cart" and "straight down ** yuan", but they would not be reminded if the price increased.
A certain instant noodle even displayed "only 2 pieces left" for several days, technically "urging" consumers to place an order.
In response to some problems existing in e-commerce platforms, some e-commerce platforms said, "Some products may show higher prices, but the final actual payment must be checked, because consumers will have full discounts, coupons and other discounts during the payment process. In the end, it was cheaper than usual during the big sale.”
In addition, there is another piece of news that deserves the attention of consumers. In order to standardize the behavior of operators to clearly mark prices, prevent and stop price fraud, and maintain market price order, the State Administration for Market Regulation recently issued the "Regulations on Clearly Marking Prices and Prohibiting Price Fraud" which listed seven typical types. Price gouging, which includes selling goods or providing services through false discounts, price reductions, or price comparisons.
The regulation will take effect on July 1.
The State Administration for Market Regulation also clarified that the actual transaction price can enable consumers or other operators who trade with them to obtain greater price concessions, which is not price gouging.
Did you place an order recently?
It is undeniable that the "618" big promotion will definitely have high-quality and cheap products, but it is also a high season for various routines. Whether consumers can pick up "leakage" requires more observation and more patience.
(Finish)