Recently, in the "2022 Efma-Accenture Insurance Innovation Competition", Ping An Life won the Global Bronze Award for Re-imagining the Customer Experience for its outstanding performance in digital transformation and rich experience in business scenario application.
This award fully affirms Ping An's leading position as a global insurtech innovator.
The relevant person in charge of Ping An Life introduced that this time Ping An Life won the Bronze Award in the "2022 Efma-Accenture Insurance Innovation Competition", thanks to Ping An Life's outstanding performance in digital transformation and long-term application experience and accumulation on the business side .
The award-winning project "Intelligent Visiting Assistant·AI Meeting Room" adopts the AI technology independently developed by Ping An Life.
It is reported that AI empowerment has been widely used in AI interviews, intelligent sparring, digital marketing and other business scenarios, and fully supports the agent team to carry out recruitment, training and marketing management.
For example, in the field of exhibition marketing, Ping An Life has created an "intelligent visit assistant" to provide core capabilities such as robot real-time question and answer, intelligent dialogue assistance, and dialogue summarization, and created an "AI meeting room", which not only supports the online meeting and exhibition industry for agents, but also supports the organization of Online large-scale production and innovation conferences, which can accommodate 300 people to interact online at the same time, are innovative cases in the insurance industry.
In the first quarter of 2022, the average monthly contact time of agents using intelligent visit assistants was 2.36 hours, a year-on-year increase of 55%.
In the agent recruitment process, the AI interview tool developed by Ping An Life can identify multi-dimensional information of prospective agents through intelligent dialogue and generate interview reports, saving a lot of interview manpower and costs.
As of the first quarter of 2022, AI interviews have supported prospective recruits to complete 17.98 million interviews, with a cumulative interview time of 2.76 million hours.
In the agent training session, intelligent sparring simulates real sales scenarios, supports agents and machines in man-machine training, and reviews the training results to help agents quickly improve their sales skills.
As of the first quarter of 2022, smart sparring has supported agent sparring for a total of 83.05 million times.
Ping An Life said that under the guidance of Ping An Group's "Finance + Technology" strategy, the company continued to explore technology empowerment, to seamlessly integrate technology and business processes, and to use digitalization to inject strong impetus into the life insurance reform project.
In the future, Ping An Life will continue to deepen its digital transformation, innovate technology application solutions in marketing, service, risk control and other fields to enable high-quality business development.
It is reported that this year's competition has received 398 outstanding projects from over 250 insurance institutions in 44 countries including Europe, North America and Asia-Pacific.
"Efma-Accenture Insurance Innovation Competition" was founded in 2016. It is jointly organized by Efma, a non-profit organization composed of global insurance companies and banks, and Accenture, a top international consulting organization, to recognize innovative projects, initiatives and ideas in the global insurance industry.
The award-winning projects are independently voted by expert judges around the world, and are authoritative, valuable and globally influential.