Today, Junlebao Jianchun Yogurt officially announced that well-known actors Yang Mi and Bai Jingting have become "Janchun brand spokespersons".

The leader of the zero-sucrose yogurt category and the "top-notch" two stars have joined forces to redefine the healthy and fashionable lifestyle of "easy and no burden".

Based on the value of the brand concept, the two parties have once again set off a wave of "afraid of sucrose, drinking simple alcohol" on the whole network.

Accelerate the penetration of young circles with "double endorsements" to empower simplicity and power

　　In recent years, Jianchun has used its keen market insight to accurately control the consumption trend, and adopt a healthy diet to reduce sugar in line with the idea of ​​"punk health care", penetrate into the young circle from the dimensions of products, channels, and marketing, and tap potential consumers. .

This cooperation with "Double Top Stream" is Jianchun's marketing strategy choice to achieve sustainable growth in the new incremental market.

　　Yang Mi and Bai Jingting's personal labels of healthy self-discipline, trendy fashion, and casual nature are highly compatible with the brand proposition of "easy and no burden".

Together with Jianchun, they advocate the concept of sugar control and healthy consumption, and inject new vitality into the brand while resonating with young people.

　　On the same day, after the official announcement was released, it immediately caused a heated discussion on the entire Internet. The brand's new TVC dominated the screen. Netizens expressed that they would like to "fear sucrose and drink simple alcohol" together with Yang Mi and Bai Jingting.

Taking "dual endorsement" as the traffic engine, Jianchun focuses on the three-line integration of brand, social and sales, and realizes social fission through word-of-mouth communication and efficient interaction, effectively empowering Jianchun yogurt products and brands.

Forging powerful products, Li Jianchun continues to lead the zero-sucrose yogurt track

　　Based on a deep understanding of consumer demand, Simple Yogurt takes zero-added sucrose as its fundamental attribute, and selects 100% raw milk sources, allowing consumers to effectively control sugar intake while enjoying the sweet and mellow taste.

Simple yogurt has become a high-quality representative leading the trend with its health advantages of zero sucrose, rich taste and simple and fashionable tone, and is deeply loved by young consumers.

According to Euromonitor's survey results, Junlebao simple yogurt ranks first in the national sales volume of zero-sucrose yogurt category, becoming the leading brand in China's zero-sucrose yogurt market.

　　Not long ago, all 9 products of the simple yogurt series obtained the low-GI food real quality certification, becoming the first full-product series of yogurt products in China to obtain the low-GI food real quality certification.

Nowadays, GI has become an important reference for many people who are pursuing light and healthy diets to choose meals. Because of this, simple yogurt perfectly fits the ideal lifestyle of today's young people. Afterwards, there is no burden, and leisure card control is easier.

　　In 2022, the market performance of Jianchun is still strong.

From January to May, Jane's sales increased by 84% year-on-year.

The latest third-party data shows that simple yogurt has the largest market share in the low-temperature field and has grown into the first brand in the industry.

This double endorsement cooperation can be described as the star "top stream" and the "top cow" in the zero-sucrose yogurt category. Simple yogurt will once again refresh the brand development to a new height.

In the field of yogurt for 27 years, Junlebao leads the future of the industry with technology

　　Junlebao, which started out as yogurt, has been creating new growth points for 27 years through innovative categories, optimized structure and differentiated competition, and has successfully led the development trend of yogurt with many star items.

Today, Junlebao has a strong product matrix including simple and zero-sucrose yogurt, pure enjoyment-free yogurt, "Zhang Chela" cheese yogurt, etc., all of which are favored by consumers for their advantages in taste, nutrition and quality.

　　This is all due to Junlebao's unswerving use of innovation as the core competitiveness of the company and leading high-quality development with innovation.

Junlebao is the first in the world to create the whole industry chain integration model and the "five world-class" model, with "self-control" and "world-class standards" as the foothold, reshape the whole industry chain from the source to ensure the high quality of products .

　　At the same time, Junlebao realizes that only technology and R&D can change the future of the industry.

The core technology of yogurt, "probiotics", has been monopolized by foreign companies for a long time. As one of the earliest companies to carry out research on its own strains, Junlebao uses my country's strain resources to build the "Junlebao strain resource bank" (JMCC). A strain library with more than 1,000 strains of lactic acid bacteria has been established, covering 22 species, 36 strains of patented strains, 30 authorized strain invention patents, 9 industrial strains, and 6 combined starter cultures.

The developed Lactobacillus paracasei N1115, Lactobacillus plantarum N3117 and independent yogurt starter with independent intellectual property rights have successfully broken the foreign monopoly.

Last year, Junlebao continued to increase its weight in the R&D track of the whole industry chain. The Dairy Industry Innovation Research Institute, which was built with a total investment of 500 million yuan, was put into use. , fully support the future innovation and development needs of Junlebao milk powder.

　　Facing the future, Wei Lihua, chairman and president of Junlebao Dairy Group, said that Junlebao will adhere to the high-quality development route, focus on the needs of different consumer groups, actively carry out technological innovation, and provide consumers with high-quality dairy products. More healthy nutrition options.