The live broadcast room has become a cigarette store, and there must be extraordinary means to block the code
Akiumi
A reporter from Xinhua News Agency recently found that some online platform anchors used various secret codes as a cover to sell various styles of hand-rolled cigarettes live, and the business was very hot.
These anchors rarely directly mention keywords containing "smoke", nor do they mention the brand of cigarettes, and the trading codes are full of tricks.
Relevant experts believe that selling cigarettes online without permission not only violates relevant laws, but also is not conducive to the protection of minors.
Industry insiders suggested that the supervision of illegal online cigarette sales should be strengthened, and relevant platforms should promptly clean up such accounts.
The social harm of selling cigarettes in a live broadcast room cannot be underestimated.
Tobacco implements a monopoly system, and it is necessary to obtain a corresponding license to sell tobacco. There are a large number of live broadcasts of cigarettes sold online, and it is carried out in a sneaky form, which is obviously illegal.
In addition, online sales of cigarettes are easy to confuse the real ones, and disguised tobacco advertisements also widely exist in live broadcast rooms, all of which will cause direct harm.
More importantly, minors can not only obtain cigarettes through this channel, but are also influenced by vulgar "tobacco culture" in the live broadcast room, which may have more negative effects in the future.
Since this illegal sales model is extremely concealed, it is difficult to supervise.
Such live broadcast rooms avoid talking about sensitive words such as "tobacco", and use various code words instead. For example, tobacco is called "cat food" or "steel ball", "shredder" refers to manual cigarette machines, and filter-tipped cigarettes are called "pencil" For "chalk", "chalk tube" and "hollow tube", use "yellow dragon", "green flower" and "black tube" instead of specific cigarette names, etc.
The secret language is a fig leaf, and the name sells other products. People in the circle know what it means, but it is difficult for people outside the circle to notice the difference.
Not only cigarettes, but most of the other illegal sales in the live broadcast room also frequently use secret words, "slang words" and other cover-up methods.
Whether it is the illegal sale of drugs and beauty products in the live broadcast room, or the sale of imitation watches and name bags, it is common practice to use code words and "slang words".
In addition, the live broadcast account can be changed at any time, this kind of "guerrilla tactics" makes the clues difficult to find, but also can be quickly concealed and disappeared, which increases the difficulty and cost of supervision.
For such illegal acts, we must first increase the intensity of conventional supervision.
Strengthen the supervision and accountability of the platform, so that the platform can play a more active role in internal supervision; increase the efforts to trace the source of related tobacco products and smoking accessories, which can cut off the chain of interests of online cigarette sales at the source; strengthen the supervision of minors. Protection, monitoring and intervention of minors' participation in live broadcast and online shopping can reduce the chance of minors being exposed to live broadcast cigarette sales and curb the impact and harm of online cigarette sales on minors.
To manage such phenomena, it is also necessary to use some extraordinary means appropriately.
Intelligent identification of undesirable phenomena and illegal behaviors through network keywords is an important means of implementing network supervision, but code words and "slang words" can bypass intelligent keyword supervision. included.
In addition, through rewards and other methods, insiders are encouraged to report and fix evidence, consumers in the live broadcast room will become supervisors, so that all the secret words and "slang words" can be quickly revealed, and there is nowhere to hide illegal behaviors. hide.
Live streaming is a new type of sales model, but if the live streaming room becomes a disguised cigarette store, it will also become a new type of illegal activity-because of its "newness", supervision is often too late to explore experience and improve rules.
Based on the old methods that work, we can explore new methods that fit the Internet era, so that supervision can keep pace with the times, so that live streaming can not only play a positive role such as activating the economy, but also avoid negative phenomena such as illegal sales of cigarettes.