"I don't think I look much better, but I'm just a little handsome."
On June 14, in an interview with the media including The Paper, New Oriental anchor Dong Yuhui's opening remarks were still humorous.
At this time, the number of online viewers in the "Oriental Selection" live broadcast room where he is located has exceeded 100,000, and the number of fans has exceeded 4.78 million.
His personal Weibo has also approached 100,000 followers, and he has been on the top Weibo hot search for many times.
While popularity brought more attention, controversy also followed.
"If you get scolded a lot, you will get used to it. If criticism is not free, praise is meaningless." Facing the tide of public opinion, the 29-year-old from the countryside seemed surprisingly calm.
"Life hasn't changed. I still eat three meals a day, sleep in a bed, take a shower, or come to work in the company."
In Dong Yuhui's view, it was more because of luck that he once planned to leave and became a well-known anchor on the whole network.
"Like everyone else, I am an ordinary young man in the vast sea of people, working in an office building and receiving a salary." He explained the reason for his success in a poetic sentence: "When bad luck hits you You didn't hide, one day good luck will hit you."
The live broadcast is played on the spot, without deliberate preparation
"Now when you walk on the road, everyone will take you to take a group photo. The news on WeChat, Douyin, and Weibo will never be answered, even if I try hard, I can't do it." Talking about the difference after becoming popular, Dong Yuhui smiled. Frankly, "I hope those who like me will calm down. If you want to find someone, you have to find someone handsome. I can't lie to you."
When it comes to the transformation of a teacher into an anchor, Dong Yuhui's witty words come true, but he also contains a bit of self-deprecation: "Being a teacher, you will be able to get references on the podium to enrich your children's souls; as an anchor, you will introduce information in front of the camera and enrich the dining table value for everyone. There are similarities behind the two: either a rich mind or a healthy body for everyone, it's a good life, and that's our yearning for a good life."
Behind his success, he has encountered painful troughs.
At the beginning of its establishment, the live broadcast of Dongfang Selection did not attract much attention. Even though Yu Minhong personally brought the goods many times, the number of live broadcast online has remained around hundreds for a long time.
"In the initial testing phase, for a long time, there were only a few people in the live broadcast room, and their parents placed two orders." Dong Yuhui said.
In the live broadcast room, he was ridiculed for his appearance and complained that he didn't need to listen to English to buy things, and even wanted to leave his job for a while.
He admitted that when he first started as an anchor, he was very inferior to his appearance.
"One night, all the comments in the comment area said that the male anchors were too shabby to watch. Live broadcasts cost money, and it was so uncomfortable." After the broadcast that day, Dong Yuhui looked in the mirror for a long time - and found that The audience is right.
"He's right. He didn't lie. How can I be angry with an honest person? After I figure it out, I won't be angry anymore."
He also had serious doubts about his own worth. During the period of sleepless nights, he circled around Peking University, and the more he circled, the more he slowly adjusted.
"People are not sages, no one is faultless. You can be cowardly, proud, or even absurd and wrong." Dong Yuhui said that to overcome the hurdle of inferiority, you have to allow yourself to be imperfect.
"You have to walk with your flaws, and when you realize you're not perfect, you get better."
Familiar with five languages, omnipotent in playing, playing and singing, and knowledge of astronomy and geography... Many viewers are curious, have the New Oriental anchors who have been exporting chapters in the live broadcast room have made sufficient preparations in advance?
"Everyone is playing on the spot, and I don't like to prepare deliberately, so the original intention will change, you will be unhappy, and the audience will also be unhappy." Dong Yuhui told The Paper.
"New Oriental requires teachers to read at least 20 books a year. These expressions have been integrated into our bones and blood as early as years of work. Without these reserves, there will be no such play now."
Of course, playing on the spot does not mean rhetoric.
"Our selection is very strict, and we will find the one with higher taste, cost-effectiveness and safety in the same category. After all, I am a teacher and I have to be responsible for what I say." He said.
The "Dream of Anchor" has just begun, and may go to the countryside to teach in the future
"To be honest, I love the classroom, but I can't abandon my ideals, mission and team when I haven't achieved any results at work." Dong Yuhui said frankly when it comes to his future career plans.
"People have to finish one thing, bid farewell to a stage, and then do the next thing." In his opinion, his plan to be an anchor will not change in the short term.
"If New Oriental has a sufficient scale in agriculture, and I can no longer contribute more, then I may go to a village school to teach."
"Frankly, I don't think my state is particularly good, and I have to strengthen my studies." Dong Yuhui said.
In his eyes, from teacher to anchor, behind the change of identity is the change of serving the crowd and creating value.
"To be honest, compared with being a teacher, becoming an anchor requires higher ability to explain people, perform on the spot, and comprehensive response ability, because the density of news per minute is particularly high." Dong Yuhui said that there are hundreds of thousands of people in the live broadcast room. When people reply at the same time, it is too late to take a closer look. It requires a high degree of brain tension, consumes more physical strength, and has a very fast reaction speed.
Optimism, diligence, intelligence, practicality, and introspection are the basic requirements of Dong Yuhui's mind to be an anchor.
"Every time a thing is not done well enough, I use these five words to ask myself: Did you consult other people's opinions before doing things? Did you put in enough effort? Did you maintain a positive attitude in the face of difficulties? Use These words have been torturing myself, but the answer is in my heart.”
"Who said that live broadcast rooms have to be consumed?"
When it comes to the New Oriental live broadcast room, the word "bilingual live broadcast" is inseparable. Many netizens are curious, how did New Oriental find the breakthrough point of "bilingual live broadcast"?
Hearing this question, Dong Yuhui laughed, and he asked the reporter: "I've been broadcasting bilingually for 6 months, have you come to me before?"
In his view, the so-called "bilingual live broadcast" is only a superficial attraction, not the core competitiveness of the live broadcast room.
"The goods we sell taste delicious and the price is fair. The first time I buy it is because it is fresh, and the second time is because of trust."
In addition, he does not pursue that the audience must place an order in the live broadcast room.
"Who said you have to consume in the live broadcast room? If you buy healthy food here, will you live a happy life? You have heard some truths here, learned to express love in a timely manner, and value the safety and joy of the people around you. Is it a new harvest? If you go to the mall once, you don’t necessarily have to enter the store, right?”
Dong Yuhui told The Paper that his family told him that as long as what he does is beneficial to society, no matter what industry he is engaged in, it has its own value.
"My grandma said that as long as you are happy and safe, free from disease and disaster, you can eat and sleep well, you can do anything. I think this sentence relieves a lot of my mental burden." Dong Yuhui said frankly.
Although it has become popular all over the Internet, the "Oriental Selection" live broadcast room will still take agricultural products as the main direction of delivery.
Sun Dongxu, CEO of New Oriental Online, said in an interview that he will unswervingly take agricultural products as its strategic positioning, and there are two major directions of efforts in the future: one is self-operated agricultural products; the other is to continue to communicate with local agricultural departments. to help villages and farmers solve more agricultural product promotion and sales problems, and hope to give back the influence of the live broadcast room to the society in the form of public welfare.
The Paper reporter Fan Jialai