"You're gone, what about the consumer?"
Recently, Amazon announced that it will stop the operation of China's Kindle e-bookstore in one year.
On June 13, the official WeChat account of the Jiangsu Consumer Protection Committee published an article commenting on the matter, believing that it was a sign that the relevant company had not fulfilled its social responsibilities, and publicly shouted to the Kindle operator: "You're gone, I What can (consumers) do?" Regarding Amazon's decision, Xiao Zhang, who has nearly 8 years of experience in using Kindle, told reporters that she did not understand and felt a little regretful.
Yangzi Evening News/Ziniu News trainee reporter Sun Qingyun
Can it only be used to cover instant noodles?
China's Kindle e-bookstore outage questioned
On June 2, Amazon's Kindle service account issued an important notice on the adjustment of China's e-book store operations: Amazon will stop the operation of Kindle e-book stores in China after one year.
After this, users will not be able to purchase new eBooks.
For ebooks already purchased, users can download them until June 30, 2024.
This means that consumers who hold kindle will no longer be able to use functions such as the official mall and the cloud.
As soon as the news came out, it immediately caused a large-scale discussion among book fans. Some people complained: "This is good, I really can only use it to cover instant noodles." Xiao Zhang from Zhengzhou is a well-known book fan. Since 2014 She started using the Kindle to read, and she lamented, "I feel that the Kindle is less valuable now."
It's just that users care more about whether their own interests are effectively maintained than analyzing the reasons.
Rather than apologizing one after another, they would prefer the relevant operators to come forward and respond directly to these issues.
Jiangsu Consumer Protection Committee publicly "calls":
You are gone, what do I (consumer) do?
"You're gone, what can I do?" On June 13, the Jiangsu Consumer Protection Committee's official WeChat account published an article publicly commenting on the matter, saying that the disappointment and worries of Kindle consumers did not come out of nowhere.
Although Amazon has left a one-year buffer period for consumers to download purchased e-books to the local, Kindle e-readers can still be used through local data transmission after losing the official download channel, but this does not mean that consumers rights are fully protected.
The Jiangsu Consumer Protection Committee said that when consumers initially purchased an e-reader, the official store's genuine book resources, cloud storage of electronic data, and email push e-books were the reasons why many consumers spent thousands of yuan to choose Kindle.
It is understandable for enterprises to adjust their own business strategies according to the market economy, but they cannot ignore the legitimate rights and interests and legitimate demands of consumers.
Provide package download service, e-book format conversion and crack service, cloud note synchronization download and other functions... These are all things Kindle can do for consumers.
At present, the Kindle operator has not yet responded to the matter.
Once seen as an alternative to paper books
It finally went downhill
The reporter learned that Kindle is a handheld reader launched by Amazon, which complements its huge physical book sales business.
The first generation of Kindle was launched in 2007. In 2013, it entered the Chinese market with the concept of "putting the bookstore in your pocket". It has now developed into the tenth generation and was once regarded by Amazon as the ultimate solution for modern reading.
Due to its lightness and simplicity, it was quickly loved by domestic book fans, and at its most popular stage, it also aroused the public's discussion on "whether e-books can replace paper books".
But even with so many enthusiastic users, the Kindle is still going downhill because of its ill-adapted way of operating.
Since 2014, domestic Internet companies and large enterprises have set foot in the online book industry. They have not only found another form of expression other than physical books for published books, but also attracted a large number of book fans to enter the market on the condition of free reading.
In addition, with the introduction and development of technology, domestic e-readers also sprung up during this period.
Xiao Zhang told reporters that the Kindle's ink screen is more like a feeling for book fans, which is in line with their pursuit of paper to some extent.
When she bought the first Kindle, she was in her second year of sophomore year, and her monthly living expenses were not much. In order to buy a Kindle, she spent 2 months frugally. "It has been in the Chinese market for 9 years, and I have used it for 8 years." At first, this product was only used as a substitute for her physical book, but after using it for a long time, whether it is an electronic screen or paper, what she feels most is the happiness that reading gives her.