China News Service, Hangzhou, June 11th: How can the nighttime economy and nightlife be "more exciting"?
Author Wang Titu
A few days ago, Zhejiang Hangzhou Wulin Night Market reopened after more than two months. The 24-hour museum also opened in Hangzhou, Zhejiang. "2022 Cultural Tourism Market·Song Yun Hangzhou Wonderful Night" will also be held in the near future.
Hangzhou is driving the development of the night economy through night modes such as night markets and night tours.
As an important part of the urban economy, the prosperity of the night economy is regarded as a barometer of the openness, convenience and activity of a city's economy.
In the "14th Five-Year Plan" announced in various parts of China, the night economy is regarded as an important indicator to measure the quality of urban life, consumption level, and investment soft environment, and has become an important part of driving economic development.
"2020 Cultural Tourism Market·Hangzhou Wonderful Night" event site.
Photo courtesy of Hangzhou Culture, Radio, Television and Tourism Bureau
The development of the night economy in various places can be seen from the previously announced list of the top ten cities in China's urban night economy in 2021.
According to the list, Chongqing, Changsha, Qingdao, Chengdu, Shanghai, Beijing, Wuhan, Shenzhen, Guangzhou and Tianjin are on the list.
Taking Chongqing, which has ranked first in the city of night economic influence for three consecutive years, as an example, in recent years, Chongqing has been building a "Chongqing-flavored, international-style city that never sleeps", supporting and upgrading in terms of functional support, policy support, and optimization of the business environment. night economic development.
Up to now, the city's nighttime culture and tourism consumption has been based in the agglomeration area, and a rich product system of "seven nights" such as "night tour, night scene, night show, night reading, night market, night entertainment, and night support" has been formed.
As a famous tourist city, Hangzhou does not appear on the list of the top ten cities in China's urban night economic influence.
Jia Yunfeng, an expert from the United Nations World Tourism Organization, analyzed that Hangzhou lacks the "net celebrity temperament" of the night economy of cities such as Chongqing and Changsha, and the difference is not enough.
However, Hangzhou has also made frequent efforts in recent years.
In August 2020, Hangzhou held the first "2020 Cultural Tourism Market·Hangzhou Wonderful Night" event, attracting 118,000 citizens and tourists, driving consumption of 30.08 million yuan, becoming one of Hangzhou's innovative measures to combat the epidemic and promote the development of the night economy. one.
The main event of "2022 Cultural Tourism Market·Song Yun Hangzhou Wonderful Night" will be held along the West Lake in the near future, with the in-depth expression and innovative interpretation of Song Yun culture as the core.
Li Hong, an expert from the Zhejiang Provincial Culture and Tourism Think Tank and former director of the Hangzhou Tourism Committee, believes that to develop the night economy, we must first do a good job in the return of "fireworks".
For example, when cities build complexes and commercial blocks, they set aside enough public space, and moderately tolerate people’s spontaneous creation of a leisure and entertainment atmosphere, such as setting up stalls and so on.
Citizens and tourists participate in the "2020 Cultural Tourism Market·Hangzhou Wonderful Night" activity.
Photo courtesy of Hangzhou Culture, Radio, Television and Tourism Bureau
"The people have created an atmosphere of self-entertainment, and businesses will naturally follow. After a certain degree of popularity is formed, foreign tourists will also follow." Li Hong said.
Jia Yunfeng believes that at night, people's physical and psychological state will undergo great changes, and they have completely different expectations and expectations from daytime.
Therefore, he suggested that in creating night-time cultural tourism consumption, it is necessary to create a feeling of walking in a dream for citizens and tourists.
For example, the super block plan of the famous tourist city of Barcelona, Spain, is that every street in the old city is designed with completely different content, and tourist behavior is added. Many tourists participate in the interaction and design, which drives the rapid development of the place and forms a Tourists participate in the tourism behavior like a dream, which truly realizes "the more the night is, the more exciting it is".
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