The trading platform has set up a special area for sale. Some trendy products are sold at a huge premium. The price has skyrocketed by 1,900 times. Who is hyping physical goods on the blockchain?
A few days ago, the products sold in the "Fashion Toys" section of the shoe trading platform nice soared by 1,900 times, causing widespread concern.
A reporter from Beijing Youth Daily found that the products in this section use "blockchain traceability" and "collection attributes" as selling points, and some products are regularly sold.
However, the purchase threshold for consumers is very high. One of the conditions for the right of first refusal is to have two related products previously released by the platform at the same time, with a total price of 76,000 yuan.
In addition, consumers can also obtain purchase rights through points. For example, if you own a collection of 38,000 yuan, you can get 33 points a day, and finally 298 points can get the right to purchase.
A reporter from Beiqing Daily found that a commodity whose original price was only 19.9 yuan has risen to 38,000 yuan in just over a month, which has soared by more than 1,900 times. There are also commodities with an original price of 99 yuan, and the transaction price is also 38,000 yuan.
The nice platform provides and facilitates buying and selling transactions, and charges a certain fee.
Only the two threshold products required by the platform have been traded for more than 5,500 orders. Based on most of the transaction prices of 38,000 yuan, the platform charges 15.67 million yuan. For the technical service fee alone, the platform may charge as much as 9.4 million yuan.
At present, the nice platform has released a variety of "trend gadgets" products.
investigation
Sell trendy products based on "blockchain"
19.9 yuan prints are more than 1900 times the premium
Nice is a sneaker resale platform. The platform provides services such as appraisal and provides a trading place for buyers and sellers. Here, the price of sneakers or other commodities can be priced according to the rarity in the market or the needs of sellers. For example, there is no shortage of prices on the platform. 290,000 yuan , 88888 yuan a pair of sneakers.
A reporter from Beiqing Daily saw that "Trendy Toys" is a new column of nice. The introduction said that through cooperation with first-class creators, brands, and trend units at home and abroad, we will produce and sell trendy products with trendy cultural connotations and collection attributes.
Each product is a physical product and is traceable through blockchain technology to ensure its authenticity, uniqueness and non-replicability.
After users purchase, they can send it home for collection, or store it on the platform and resell it.
The reporter saw that among these commodities, there are prints, piggy banks, cards, bone china plates, tapestries and other commodities. The current transaction volume is not small, and each type has thousands of transactions.
For example, the original sale price of "The Return of the Paratroopers" was only 19.9 yuan, but so far the highest purchase price has risen to 38,000 yuan, a premium of more than 1,900 times, and 3,286 transactions have been recorded.
Another "pindcation stamp" badge was initially sold for 99 yuan, and the current transaction price is mostly 38,000 yuan, the product premium is 380 times, the transaction volume is 2,342, and there are still 6,107 people who want to buy it.
In fact, there are not a few consumers who put them on the platform for resale.
Judging from the comments, many consumers buy such products for "speculation" rather than for their own use, and many of them are minors.
reveal
want to buy first
First, you need to spend 76,000 yuan to buy two collections
The products of "Fashion Toys" are all sold in limited quantities, and each has a number. For example, "The Return of the Paratroopers" has only 1,000 copies.
According to the latest issue of the sale rules, the platform will first carry out the preemptive purchase sale, and then carry out the public sale.
Users with preemptive rights can purchase by themselves during the preemptive sale.
Angel members can exchange 298 points for the right of first refusal, and members can exchange 328 points for the right of first refusal.
According to the corresponding points announcement released by the Beiqing Daily on its official platform on May 22, the "Mother and Boy" trading card can earn 15 points, the "Trends in the Stock Market" tapestry can earn 15 points, and "The Return of the Paratroopers" can earn 15 points. Accumulate 33 points.
Up to now, a reporter from the Beiqing Daily found that the highest purchase price of the "Mother's" trading card on the nice platform is 12,000 yuan, the transaction price is mostly more than 4,400 yuan, and the transaction price of the "Trends in the Stock Market" tapestry is mostly 12,000 yuan, and The trading volume was as high as 3549 orders.
So, how to become an "angel member"?
According to the official account of nice, users who own both "Paratrooper Return" and "Pindication Seal" products will automatically be eligible for "Angel Membership" and can enjoy the right of first refusal.
At present, the transaction prices of these two products on the platform are basically 38,000 yuan. Due to the characteristics of the platform's own pricing, there are also a small number of transaction prices such as 32,000 yuan and 30,000 yuan.
Therefore, according to the general price, consumers need to spend 76,000 yuan to become an "angel member".
In addition, only users who have become members of nice "Trendy Items" or become a shopping expert of Nice App after accumulating a certain amount of consumption, or users who have obtained points by purchasing "Trendy Items" are eligible to participate in the "raid sale". Similarly, consumers need to spend money to buy the above-mentioned products before they can participate in the new product launch.
behind
A commodity soared 1900 times
Platform technical service fee of more than 5 million yuan
Why does the platform take ownership of two limited collections as a priority condition for subsequent purchases?
The high fees charged behind the transaction may be a reason.
According to the transaction rules, in the "Suda" resale transaction on the nice platform, the platform charges a 4.5% technical service fee, 1% bank transfer fee and 2% copyright fee.
Taking its products "Return of Paratroopers" and "Pindication Stamp", which are eligible to become "angel members" as examples, a reporter from Beiqing Daily found that the initial sale price of the product "Return of Paratroopers" was only 19.9 yuan, but so far the highest The purchase price has risen to 38,000 yuan, a premium of more than 1,900 times, and 3,286 transactions have been recorded. At present, there are still more than 6,000 people who want to buy.
The platform charges 4.5% of the technical service fee. Taking the transaction price of 38,000 yuan as an example, the platform charges 1,710 yuan for selling a product. The current transaction volume is more than 3,000 orders, which means that the transaction of this product will charge as much as 5.6 million yuan.
Another product, "Pindcation Seal", was initially sold at a price of 99 yuan, with a turnover of 2,342 orders and 6,107 buyers. The reporter found that the transaction price was mostly 38,000 yuan, with a product premium of 380 times, and there are currently no redundant products. Can be sold.
Taking the transaction price of 38,000 yuan as an example, the platform charges a 4.5% service fee, plus the transaction volume of more than 2,300 orders, this product platform will charge a technical service fee of 3.93 million.
That is to say, for these two products alone, the technical service fee charged by the platform is more than 9 million yuan.
lawyer
Unfair competition may violate
relevant laws and regulations
Previously, many shoe speculation platforms such as "Dewu" were named and criticized by the central bank. Since an AJ brand sneaker "Lightning Barb" was launched in China, the popularity has continued unabated. The sneaker sold for 1599 yuan was fired. About 20,000 yuan, the highest even reached 69,999 yuan, a premium of more than 40 times, and the platform has shown that more than 1,100 people have paid.
After the wave of real estate speculation and currency speculation, there has been a fever for shoe speculation. Through online lottery, lottery queuing, limited co-branding and other marketing methods, buyers pay the full amount in advance and then directly hang it on the platform for secondary sales, so that the shoes are separated from their original meaning and make the It has the nature of futures.
In this regard, the Shanghai Branch of the Central Bank issued a financial briefing and pointed out that there has been a "shoe speculation" in the resale of domestic sneakers recently, and the "shoe speculation" platform is actually a game of fancy capital. There may be many types of economic and financial illegal problems behind the industry, such as illegal fundraising, illegal absorption of public deposits, financial fraud, and illegal pyramid schemes.
The prints, piggy banks, cards, bone china plates, tapestries and other products sold on nice are also similar.
Lawyer Zhang Xiaoxia of Beijing Haodong Law Firm told the Beiqing Daily reporter, "It does not have the real content of selling goods or providing services, or does not use selling goods or providing services as its main purpose, and illegally absorbs goods through repurchase of goods, storage on behalf of sales, etc. The funds are deemed to have violated the provisions of Article 176 of the Criminal Law.”
As for why the hype has been repeatedly banned, Fang Chaoqiang, a special researcher of the E-commerce Research Center of Netease, and lawyer of Beijing Yingke (Hangzhou) Law Firm, believes: First, the behavior of this method is relatively "smart" and concealed, and it is difficult to judge from the perspective of law enforcement. Whether it constitutes collusion; second, the scarcity of products can be created through a large volume without collusion; third, a considerable number of people are tempted by huge profits and enter the game as "leeks", and more people participate in "beating drums to spread flowers" , the price is getting higher and higher; fourth, there is a so-called "chaopin" platform, which acts as an online trading market for speculation, but is neglected in platform supervision.
This group of articles / reporter Wen Jing, intern reporter Wang Siqi co-ordinator / Yu Meiying
Memory
Nice platform is involved in up to 217 shopping contract disputes
According to Tianyancha, the nice platform belongs to Beijing Jizan Technology Co., Ltd., which was established in 2013, and the legal representative is Zhou Shou. It has completed the D round of financing.
Its disclosed company financial report shows that the revenue in the first quarter of 2022 was US$527 million, a year-on-year increase of 15.9%, and the cloud revenue was US$295 million, a year-on-year increase of 29.2%.
In addition, 53.5% of the cases involved in the company are online shopping contract disputes, and its dispute cases are as high as 217.
As early as September 24, 2019, nice launched a 7-day flash sale full-reduction event. The flash sale does not need to be shipped. A large number of users purchase and resell, and the price of a single product changes. Toy paratroopers once rose from 50 yuan to 2,200 yuan.
On September 27, the company’s founder and CEO Zhou Shou issued an apology letter and expressed his willingness to take responsibility. Nice officially came forward to buy back the flash sale products that involved illegal and abnormal price transactions in the transactions from September 24 to 26. .
Nice said that it will go offline and shut down the transaction curve, increase list, and sales list from now on, clean up the content and comments that guide and incite shoe speculation in the community, check transaction records one after another, and crack down on malicious speculation.