The Consumer Affairs Agency said that "Sushiro", a major revolving sushi chain, continued to advertise even though it was sold out in the campaign last year and was discontinued, and it was advertising differently from the actual one. We have issued a measure order to the operating company headquartered in Osaka to prevent recurrence.
The person who received the action order was "Akindo Sushiro", an operating company headquartered in Suita City, Osaka, which develops the rotating sushi chain "Sushiro".
According to the Consumer Affairs Agency and the Fair Trade Commission, "Sushiro" sold a limited-time sushi for 110 yen per piece and 528 yen for 3 types in September and October last year, but it is in stock soon. It means that the service was temporarily canceled at about 500 stores, which is more than 90% of the whole country.
However, during that time, the company continued to advertise on its website, and customers complained to the company, saying, "I'm dissatisfied with coming to the store after seeing the advertisement," or "If you're not selling, you should stop commercials." about it.
Also, from November to December last year, we held a campaign that featured "luxury crabs" without sufficient preparation, but at 583 stores, such as one after another that could not be sold from the first day. It means that we couldn't provide it as planned.
On the 9th, the Consumer Affairs Agency ordered the company to take measures to prevent recurrence, saying that such advertisements violate the prize labeling law, which is a "bait advertisement" that unfairly invites customers with a display different from the actual one. ..