Zhongxin Finance, June 5th. According to the "Voice of Culture and Tourism" WeChat public account on the 5th, according to the data center of the Ministry of Culture and Tourism, during the Dragon Boat Festival holiday in 2022, there will be 79.61 million domestic travel trips across the country, a year-on-year decrease of 10.7%. On a comparable basis, it recovered to 86.8% of the same period in 2019; the domestic tourism revenue was 25.82 billion yuan, a year-on-year decrease of 12.2%, and it recovered to 65.6% of the same period in 2019.

The national cultural and tourism holiday market is generally safe, stable and orderly.

  With the continuous favorable policies, the business confidence of tourism enterprises and the enthusiasm of tourists to travel have been quickly restored.

Before the Dragon Boat Festival, various localities have introduced favorable policies to support the recovery and development of culture and tourism to help the recovery of the cultural and tourism market.

The Ministry of Culture and Tourism issued a notice to adjust the "fuse" mechanism of inter-provincial tourism, and further target the "circuit breaker" area of ​​inter-provincial team tourism to the county (region) area.

Various places responded positively. Henan, Hunan, Guizhou, Jiangxi, Guangxi, Zhejiang, Jilin, Tianjin, Inner Mongolia and other places successively announced the resumption of inter-provincial team travel and "air ticket + hotel" business, and travel searches on major OTA platforms increased significantly.

Nanjing, Zhengzhou, Xi'an, Shenzhen, Wuhan, Guangzhou, Dalian, Tianjin, Harbin, Changsha and other low-risk regions have seen significant growth in searches and bookings for mid-to-long-distance travel products.

Tourism companies have followed the trend and are scrambling to launch tourism products such as long-term tours for middle-aged and elderly people and parent-child camping for family tours.

Unlike the Qingming Festival and the May 1st holiday, the tourism market boom is limited to source cities. During the Dragon Boat Festival holiday, the market boom in mid-to-long-distance destinations such as Yunnan, Guizhou, Hainan, Jilin, and Xinjiang has recovered significantly, and the regional balance of the national tourism market has improved.

  The popularity of folk tourism remains high, and the supply of cultural and tourism products is abundant.

Inheriting excellent traditional culture has become an important feature of the Dragon Boat Festival holiday tourism market. Dragon boat competitions, Hanfu garden tours, and experience activities such as making rice dumplings and making sachets have been launched in many places, integrating "traditional culture and customs" into "tourism and vacation scenes" to provide tourists with better More consumption options.

In Tai'an, Shandong, the Dragon Boat Festival Folk Culture Blessing Festival was held, and night performances such as "Millennium Intangible Cultural Heritage - Fire Dragon Steel Flower" were launched.

Guiyang, Guizhou held "Our Festival, Dragon Boat Festival and Intangible Cultural Heritage Inheritance Series Activities".

Tianshui, Gansu Province launched activities such as "Wearing Han Family Costumes and Traveling to Yuquan Wonderland", "Poetry, Elegance, Elegance, Drunk Beauty in Qin Feng" and other activities.

Chuxiong, Yunnan has specially launched a number of Dragon Boat Festival themed tour routes, taking tourists to experience colorful folk cultures such as making rice dumplings, making sachets, and rowing dragon boats.

Qingdao Laoshan Scenic Area has launched a "ticket-free" gift package, and issued special consumption coupons to the majority of tourists to further help enterprises to bail out.

  Local tours, surrounding tours and self-driving tours have become dominant, and parent-child and camping products are favored by the market.

Affected by the epidemic, consumers' decision-making cycle and travel radius have shortened, and "light tourism", "micro-vacation" and "home hotel" featuring short-term, close-range and high-frequency travel are favored by tourists.

Resort hotels, high-quality country houses and hotels around theme parks in the suburbs of first- and second-tier cities are hotly booked. Dragon Boat Festival folk customs, farming and picking, camping and picnics, and rafting to cool off have become the four popular themes of the Dragon Boat Festival holiday.

Shanghai residents have strong demand for relaxation and leisure, and bookings of tourism products in Beijing suburbs are hot.

The Dragon Boat Festival holiday follows Children's Day on June 1st, and parent-child travel has become a highlight of the market. Characteristic farms, homestays, art galleries, and museums themed on parent-child and family are very popular. The reopening of scenic spots such as Beijing and Shanghai Happy Valley attracts great attention. A large number of families traveling with children.

Camping products are very popular. Shanghai Niu Road Camping Bay Forest Park Campground has been open for reservations on an online platform since June 2. In less than half a day, the camp’s overnight camping products on June 3 were all sold out.

  Digital technology enables product and service innovation, bringing new cultural and tourism experiences.

Using digital technologies such as 5G, AR, VR, AI, etc., various places actively carry out a variety of online cultural and tourism activities such as cloud performances, cloud entertainment, and cloud tourism, bringing immersive new experiences to the general public with multi-dimensional and multi-perspectives .

Beijing held a series of themed activities of "Clouds - Appreciation and Traveling in the Clouds", Chongqing Tongliang and Changhua Lugang Ancient Town in Taiwan jointly held the "Yutai Dragon Boat Festival", and Yunnan Diqing held the "Diqing Shangri-La Cloud Dragon Boat Festival" " and other activities.

Hebei, Zhejiang, Jiangsu, Sichuan, Hunan and other places strengthen the application of smart tourism technology, so that tourists can obtain information such as reservation, current limit, epidemic prevention and control, and management services through the official WeChat account of the scenic spot, and use big data to guide tourists to make mistakes. Peak travel, to achieve scientific management and control, intelligent current limiting.

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