China News Service, Beijing, June 5 (Reporter Du Yan) During the Dragon Boat Festival holiday, the current round of epidemic situation in Beijing continued to stabilize and improved, and it entered the dynamic clearing stage.
Under the premise of ensuring safety, shopping malls and shopping malls outside Beijing's multi-regional closure (control) areas have resumed business in an orderly manner, and the consumer market has regained commercial fireworks.
The Beijing Municipal Bureau of Commerce said today that during the Dragon Boat Festival holiday in 2022, Beijing's commerce departments and commercial service enterprises will strictly implement various prevention and control measures and carefully organize the supply of daily necessities.
During the holiday, the key monitored enterprises such as department stores, supermarkets, specialty stores, catering and e-commerce achieved sales of 4.33 billion yuan, an increase of 6.3% over the Dragon Boat Festival last year.
The passenger flow of 52 key business districts in Beijing was 8.877 million, an increase of 19.4% over the week before the festival.
Keeping the safety line of supply and supply, the daily necessities market is running smoothly
The Beijing Municipal Bureau of Commerce stated that Beijing commercial enterprises strengthen temperature measurement and environmental disinfection, strictly prevent risks such as cold chain logistics and personnel gathering, and ensure the safety of the consumption environment.
The main agricultural product wholesale markets actively organize the supply of goods, strengthen the connection between production and sales, and ensure that the market of daily necessities has sufficient supply and stable prices.
During the Dragon Boat Festival holiday, the average daily market volume of vegetables in seven primary wholesale markets in Beijing exceeded 21,000 tons. Chain supermarkets and fresh food e-commerce companies increased their own vegetable harvesting, and the stocking volume tripled on weekdays. During the festival, the frequency of distribution was increased. Strengthen the replenishment of goods during peak shopping seasons to ensure the purchasing needs of citizens. The front warehouse of the e-commerce platform increases the deployment of manpower around the sealed control area to ensure the purchasing needs of residents in the sealed control area at any time.
Accurately escorted steady growth, and resumed business and markets in an orderly manner to accelerate consumption recovery
Beijing's consumption coupon policy has been upgraded, and green consumption is gaining momentum.
On the first day of the Dragon Boat Festival, the amount of a new round of green energy-saving consumption coupons was increased to 1,500 yuan, 21 types of commodities were available online and offline, and mobile phones were included in the scope of support for the first time; Among them, the mobile phone write-off amount accounted for about 20%.
Commercial facilities in Beijing resumed work in an orderly manner, and sales increased significantly.
The Beijing Municipal Bureau of Commerce issued guidelines for epidemic prevention and control in the commercial service industry to help return to normal business operations.
Major shopping malls strictly implement on-site inspections, increase the frequency of cleaning and disinfection of key places, and adopt closed-loop management of "employees do not leave the area" to ensure a safe and secure shopping environment; China World Mall's "eight-in-one intelligent robot" quickly checks epidemic prevention information, Chaoyang Heshenghui , The Blue Harbor is set up to prevent gatherings to ensure a safe and secure shopping environment.
On the eve of the festival, China World Mall, Chaoyang Joy City, Sanlitun Taikoo Li, Blue Harbor, INDIGO, Badaling Outlets and many other shopping malls resumed business. The operating rate of retail and functional stores in Menwangfujing Shopping Center has reached 100%; SKP has extended the period of gift money for store celebrations, Longfor Beijing Changyingtian Street has upgraded its brands, and many auto 4S stores have launched preferential promotions. Press the recovery fast-forward button.
During the holiday, the sales of monitoring enterprises such as Badaling Outlets, Scitech Outlets, and Juntai Department Store increased by more than 2 times compared with the pre-holiday period.
Online shopping grew by nearly 30% year-on-year
The traditional festival coincides with an online promotion ceremony, and the promotion of all categories opens a consumption feast.
The "Beijing Consumer Season Online Group Buying Festival" has launched online promotions with nearly 10,000 merchants in a number of commercial complexes, department stores, offline retail and catering companies.
Nearly 30 large-scale commercial complexes such as Wanda Plaza, R&F Plaza, China World Mall, Chaoyang Heshenghui, COFCO·Xiangyun Town, etc. carried out live broadcast delivery, direct scan code, small program ordering, fixed-point self-pickup, exclusive procurement, etc. group buying.
Caibai Dragon Boat Festival theme jewelry adds golden color, Dazhong Electrical Appliances, Easyhome, and Dixintong have ultra-low discounts online. Suning.com has a maximum subsidy of 1,500 yuan for trade-in. Multiple discounts add holiday joy and stimulate summer consumption vitality.
JD.com has assembled 10,000 stores to lower the threshold for full-scale reduction, surprises with high-quality products "putting prices down", and Xiaomi's billion-dollar subsidies to promote new ones.
The sales of key monitored e-commerce companies increased by nearly 30% year-on-year, and sports outdoor, beauty and skin care, and fresh products more than doubled year-on-year.
Catering takeaways are stable and improving, with an increase of more than 10% compared with the pre-holiday period
During the Dragon Boat Festival holiday, Beijing's major supermarket chains, time-honored enterprises and key e-commerce platform companies seized the characteristics of holiday consumption and focused on the sale of festive products such as rice dumplings.
Supermarkets have launched new flavors of zongzi in combination with dietary trends and regional characteristics. Daoxiang Village's "Meicai Fresh Pork" is now selling hot zongzi, and old-fashioned fresh zongzi such as Roast Meat Wan, Huguosi Snacks, Tongheju and Eryouju are fragrant.
The overall sales of rice dumplings in eight key supermarket chains including Wumart, Yonghui, Jingkelong and Supermarket increased by about 20% year-on-year; JD.com, Meituan Maicai, Dingdong Maicai, Daily Youxian, and Hema Xiansheng five key e-commerce companies The platform's sales of rice dumplings in Beijing increased by about 14% year-on-year.
Beijing's time-honored catering innovation services have turned for the better.
The executive chef of Cuihua Building has turned into an anchor, and Donglaishun's "Halal Food Mall" has launched nearly 100 kinds of products. Quanjude's "single serving" hand-made roast duck meets the quality demand of small portions. Ziguangyuan's new steak and beef shank sells 200 kilograms per day. Ma Kai The restaurant, Emei Restaurant, and Yuhuatai convenience stalls are all ready for cooked food, pre-made dishes, and fresh food.
During the barbecue season and the establishment of a community service group in Dongpo, Meizhou, Hongbin Building provides nutritional packages for volunteer service teams.
In addition, Beijing catering brands actively responded to the epidemic prevention policy of "continue to suspend dine-in" during the festival, developed take-out and pre-packaged dishes, opened take-out stalls, and opened live broadcast rooms to explore new sales channels.
During the holiday, the turnover of monitored catering companies increased by 14.7% month-on-month, and Quanjude, Ziguangyuan, Shunfeng, Bianyifang, etc. increased by over 30% month-on-month.
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