Bounce! How did some online advertisements become "psoriasis"?
News from this newspaper (Reporter Ye Xiaozhong) Some of them do not have the closing sign or they need to wait for the countdown to end before they can be closed, some need to be clicked multiple times to close, and some continue to pop up after they are closed... A reporter from "Workers Daily" recently found that in recent years, With the development of the Internet, a large number of pop-up window advertisements appear on the Internet, which frequently pops up and is difficult to close when consumers surf the Internet, becoming Internet "psoriasis", which not only disrupts the order of the Internet market, but also violates the legitimate rights and interests of consumers.
Article 44 of the Advertising Law stipulates that the use of the Internet to publish and send advertisements shall not affect the normal use of the Internet by users.
Advertisements published in the form of pop-ups on Internet pages should be clearly marked with a closing sign to ensure one-click closing.
Article 8 of the "Interim Measures for the Administration of Internet Advertisements", which came into effect on September 1, 2016, also stipulates that advertisements published in the form of pop-ups on Internet pages should be clearly marked with a closing sign to ensure one-click closing; The user clicks on the ad content.
However, the "2022 Survey Report on the Impact of Internet Pop-up Information on Consumers" released by the Guangdong Provincial Consumer Council on May 30 shows that nearly 80% of the respondents often encounter pop-up information, and the main problems reported by the respondents are It is difficult to close the pop-up window advertisement, which is manifested as no closing sign, the closing sign is unclear/not conspicuous, the need to wait for the countdown to end to close, multiple close buttons appear, and multiple clicks are required to close, etc.
The experiential investigation conducted by the Guangdong Provincial Consumer Council also found that the pop-up information of Mango TV, MM application mall and other APPs induces consumers to click with information such as receiving discounts and winning prizes, which is suspected of deceiving and misleading users; After the window information is no longer displayed within 7 days, it will still be displayed after a few minutes; the computer software of Baitoxiu will pop up multiple pop-up windows at the same time; the quick information website needs to click more than two times to close a single pop-up window; the Sina website is on the same page During the process, the pop-up window will continue to pop up after closing it; the commercial promotion pop-up window information of MM application mall and 2345 browser APP is not marked with the "advertising" logo.
In this regard, the relevant person in charge of the Guangdong Provincial Consumer Commission suggested that relevant departments should issue and implement the "Internet Pop-up Information Push Service Management Regulations" as soon as possible to provide clearer standards and basis for supervision and ensure that supervision is more effective and effective.
At the same time, Internet pop-up advertisements, as a companion to the development of the Internet, have a huge amount of information and are ubiquitous, and it is impossible to supervise the massive content by manual means alone.
Therefore, the relevant departments make good use of the technical power of the Internet itself to establish and improve the Internet pop-up information intelligent monitoring platform integrating automatic monitoring, automatic analysis, automatic evidence collection and other technologies, which is a necessary means of effective supervision.
In addition, the person in charge also suggested strengthening coordinated supervision, promoting social co-management and co-governance, and especially giving full play to the supervision role of consumers.
Consumers, as the direct contacts of the Internet, are the best "whistleblowers". Regulatory authorities can use information technology to establish smooth and convenient channels for complaints and reporting, so that consumers can report problems and participate in regulatory governance.