This year, during the Dragon Boat Festival holiday, consumers still mainly book scenic spots around the local area, and tickets for scenic spots around the local area account for about 90%.
With the smooth progress of Shanghai's resumption of work and production, the first day of the Dragon Boat Festival holiday, the tourism industry has ushered in good news one after another, and the tourism market has accelerated.
According to Ctrip data, the total number of travel product orders booked on the first day of the Dragon Boat Festival increased by 37% compared with the first day of "May Day".
Judging from the distance to visit the scenic spots, this year's Dragon Boat Festival holiday, consumers still mainly book the scenic spots around the local area, and about 90% of the tickets for the scenic spots around the local area.
Tongcheng travel big data shows that ancient town gardens, country houses, outdoor camping, river night tours, and animal and botanical gardens have become the five major travel keywords for this year's Dragon Boat Festival holiday.
There are obvious signs of recovery in the tourism market of the Yangtze River Delta urban agglomeration. The popularity of surrounding cities such as Suzhou, Changzhou, Jiaxing, Hangzhou, Wuxi, Ningbo and Zhoushan has increased by more than 50% compared with the "May Day" holiday.
Among them, the tourism popularity before the Dragon Boat Festival in Suzhou increased by 446% compared with the "May 1st" holiday, and the tourism popularity in Changzhou increased by 255% compared with the "May 1st" holiday.
Hangzhou, Shanghai, and Suzhou also entered the top ten cities in the Dragon Boat Festival holiday list.
It is worth noting that as Shanghai has entered a full-scale resumption of work and production, Shanghai's tourism industry has also ushered in an important turning point.
During the Dragon Boat Festival, more than 40 local scenic spots in Shanghai on Ctrip were the first to open, and transaction bookings have been resumed.
According to Ctrip data, the average daily order transaction rate for the Dragon Boat Festival in Shanghai Binjiang Forest Park has increased by more than 20 times compared with the daily average in March.
On the first day of the Dragon Boat Festival, the number of tickets reserved for Shanghai Binjiang Forest Park through Ctrip exceeded 20,000; the average daily order transaction volume of the Oriental Pearl TV Tower Dragon Boat Festival increased by more than 11 times compared with the average daily order transaction rate in March; the average daily order transaction volume of Shanghai Zoo compared with March The average daily order turnover rate increased by more than 13 times.
The Starbucks Reserve Shanghai Roastery officially resumes business today. According to the requirements of epidemic prevention and control, it provides customers with a "contactless" experience of "take-out + online, pick-up" in a limited-flow manner.
Shanghai is the city with the largest number of Starbucks stores in the world. At present, nearly 600 Starbucks stores have resumed business, and the reopening of the above-mentioned stores has also attracted many local customers.
In addition, the average daily bookings of Shanghai Happy Valley and Shanghai Safari Park Dragon Boat Festival have increased by more than 7 times and more than 4 times respectively compared with the average daily ticket volume in March.
For Spring and Autumn Tourism, more than 50 people went to Chongming to carry out a local one-day tour today.
This year's "Star Tourism Project" camping tour is from the "May 1st" fire to the Dragon Boat Festival holiday.
According to data from Ctrip, the number of domestic camping product bookings on the first day of the Dragon Boat Festival increased by 68% compared with the first day of "May Day".
Fliggy data shows that in the past week, the number of bookings for Dragon Boat Festival camping has increased by more than 4 times from the previous week.
In terms of regions, the top ten source cities for Dragon Boat Camping are Hangzhou, Chengdu, Wuhan, Shenzhen, Zhuhai, Beijing, Chongqing, Guangzhou, Jieyang and Dongguan.
Among them, Guangdong cities occupy five seats and become the "big camping province".
At the same time, the folk customs of the ancient town have become popular. Mafengwo data shows that the search popularity of "dragon boat racing" has increased by 33% in the past week, and the popularity of "zongzi making experience" has increased by 54%.
"One-day tour of the ancient town" or "choose a homestay to live in the scenery" is a popular choice for the Dragon Boat Festival holiday.
Xinduqiao Town in Ganzi, Furong Town in western Hunan, and Wuzhen in Jiaxing are the three most popular ancient towns this holiday.
In terms of air tickets, big data from the same journey shows that the average air ticket price for the Dragon Boat Festival holiday is 28% higher than that for the "May 1st" holiday.
Among them, the "old migratory birds" who spent the winter in the south began to return to their hometowns one after another, which promoted the significant increase in the traffic of related routes between Hainan and Northeast China.
During the peak period of "migratory old people" returning home, some domestic airports also launched care services for the elderly.
Lan Xiang, director of the Qunar Big Data Research Institute, analyzed that the Dragon Boat Festival holiday tourists mainly return to their hometowns to visit relatives and have fun locally.
Since the end of May, the number of travel bookings during the Dragon Boat Festival has jumped significantly from the previous week.
Fang Zeqian, an industry analyst at the Ctrip Research Institute, said that as the last small holiday in the first half of the year, various positive news about the Dragon Boat Festival tourism boosted market confidence.
With the improvement of epidemic prevention and control in many places, especially the orderly promotion of the reopening of the cultural tourism industry in Shanghai and Beijing, the two major tourist source destinations, coupled with the favorable policy that the cross-provincial tourism circuit breaker is accurate to the county, the overall situation of the tourism industry has gradually improved.
Author: Le Yan, Zhang Jian, Huang Zeyin