Zhongxin Finance, June 1st. Kuaishou released an announcement on its official WeChat account on June 1, "On Regulating Online Live Rewards and Strengthening the Protection of Minors", saying that Kuaishou will prohibit minors from participating in live broadcast rewards.

  The Kuaishou platform explicitly prohibits minors from participating in live recharge and reward consumption behaviors, and adheres to a "zero tolerance" attitude towards illegal behaviors that maliciously induce minors to recharge and consume, and deceive users who know they are minors and induce them to be deceived. The anchor or brokerage agency who recharges and rewards will be severely punished once found.

  At the same time, it is necessary to

strictly control minors from engaging in anchors


The platform explicitly prohibits minors from live streaming.

Hosts must conduct real-name authentication during the broadcast registration certification process to

prevent minors under the age of 16 from opening live broadcast rights

. If minors between the ages of 16 and 18 need to apply for live broadcast rights, they should obtain the consent of their guardians and report to the platform in writing.

At the same time, we will severely crack down on the use of "net red children" in live broadcasts for profit, malicious marketing speculation, and behaviors to gain attention, and the account will be banned if found.

  Kuaishou Live will also

cancel the "PK penalty" function and advocate rational communication

. The number of "Lianmai PK" for a single account in the live broadcast room from 20:00 to 22:00 every day shall not exceed 2 times.

Kuaishou Live will further strengthen the management of interactive links, and strictly rectify the vulgar problems in the PK link of Lianmai; strictly rectify the use of PK malicious marketing to create bad orientation and affect young people; comprehensively clean up the use of comment barrage to spread vulgar and bad information.

For violating anchors, punishments such as closing the live broadcast, banning the live broadcast authority, and account banning will be given according to the violation. If the circumstances are serious, it will be reported to the relevant competent authorities.

  In addition, to strengthen the network literacy education platform, we will clean up all kinds of bad information involving minors through continuous governance special attacks, deal with illegal accounts in a timely manner, and maintain a good community atmosphere; at the same time, strengthen the positive guidance of anchors and institutions and network Literacy training; build a "teenage model" content system, open an online education space to serve children and parents, enhance the cybersecurity awareness of minors and guardians, and work with the platform to build a clear cyberspace.