Sales official: Price increases are inevitable, and we seek to reduce losses to continue working

Consumers: high prices of bread items..the increase adds new financial burdens

Bakeries and outlets raised the prices of their products and others did not.

Photography: Osama Abu Ghanem

Consumers confirmed the increase in the prices of types of bread in bakeries and outlets in Abu Dhabi, by rates of up to 50%, calling for tighter control, and to verify that the price increase is justified, especially since bread is a basic commodity, and raising its price adds new financial burdens on consumers.

A field tour of "Emirates Today" showed that the price hike did not include all laboratories and outlets, as some of them raised prices, and others kept the same price levels without an increase.

In turn, two officials in a bakery and a sales outlet said that there has been a significant increase in the cost of bread production after the rise in the prices of raw materials, most notably flour, sugar and wheat, in addition to the increase in oil prices.

They explained that bakeries are seeking, behind the price increase, to cover part of the cost increase, and reduce losses, in order to continue working, noting that the price increase was inevitable, as it is difficult to continue selling at loss for a long period of time.

Consumer Complaints

In detail, consumer Ahmed Fathi said that the price of a type of Lebanese bread rose from 2.65 dirhams per bag to 3.15 dirhams, an increase of 19%, and a type of Egyptian bread rose from three dirhams per bag to 3.50 dirhams, an increase of 16.7%, in addition to a type of Arabic bread from 4.05 dirhams per bag to 5.05 dirhams, an increase of 25%.

Fathi called for tightening control over bakeries and sales outlets, and verifying that the price increase is justified, especially since bread is a basic and daily commodity, and raising the price adds new financial burdens on consumers.

For her part, consumer Noura Al-Mahmoud confirmed that some bakeries and outlets did not raise the selling prices of bread, which raises questions about the reasons for the rise for some.

She explained that a large outlet raised the price of the "Samoon" bread it produces from 3.95 dirhams to 4.95 dirhams per bag, an increase of 25%, and another outlet raised the price of medium-sized Lebanese bread from 1.05 dirhams to 1.35 dirhams per bag, an increase of 28.6 %.

It called for tightening control over sales outlets and examining the justifications for the price increase, especially since bread is a commodity bought daily by consumers.

In the same context, the consumer, Ibrahim Abdul-Ghani, mentioned that he noticed an increase in the price of Afghan bread from one dirham to 1.5 dirhams per loaf, an increase of 50%, and the price of a type of samoon bread increased from 2.95 dirhams to 3.50 dirhams per bag, an increase of 18.6%, and the price of a type of bread Protein bread from 6.25 dirhams to 8.25 dirhams per bag, an increase of 32%.

Abdul-Ghani called for tightening control, and verifying that the price increase is appropriate and justified, pointing to bakeries that did not raise the prices of their bread products.

production cost

In addition, the sales official in a well-known bakery chain in Abu Dhabi, Osama Mohammed, said that bakeries are suffering from a significant increase in the cost of bread production, after the rise in the prices of the main raw materials, most notably: flour, wheat, sugar, and corn, in addition to the high prices of diesel fuel. This forced bakeries to raise prices, pointing out also to the high freight prices, and the shortage of some raw materials as a result of the current international conditions.

He explained that bakeries seek, behind the price increase, to cover part of the cost increase, and reduce losses, in order to continue working.

imperative rise

The sales official at a major outlet in Abu Dhabi, Hassan Rizk, agreed that there is an increase in the cost of bread production at present, as a result of the high prices of raw materials such as flour, wheat, sugar, sesame, and others, as a result of international conditions, as well as the high prices of transportation and shipping. The prices were a must.

Rizk pointed out that there are bakeries and outlets that raised the prices of bread products, and others that did not raise prices, due to their stock of some raw materials, which were imported at old prices, as well as the difference in the profit rate, as there are bakeries and outlets that used to sell at high prices and make a profit. Reasonably, others offer products at low prices that will not cover even a small part of the losses after price increases in cost.

Rizk revealed that bakeries have incurred material losses, and it is difficult to continue selling at loss for a long period of time, expecting that other bakeries and outlets will have to raise their prices during the coming period, especially after some countries restrict their exports of basic raw materials in the manufacture of bread, as well as climatic conditions that led to Production declined in some exporting countries.

Demands to tighten control over sales outlets and verify that the price increase is justified.

An increase in the cost of bread production as a result of the increase in the prices of raw materials and freight.

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