The "buyer show" has become a "business field", and the auction platform takes the opportunity to set traps

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  Some merchants want to rely on the "buyer show" to attract more people to buy, so as to derive the business of producing this content.

However, this is used by some platforms to deceive users: creating the illusion that you can easily make money by collecting express delivery, taking photos and uploading in your spare time, enticing people to download the APP and register, and then require members of different levels to pay fees, causing users to suffer losses.

  When consumers shop, the experience from other consumers is often an important reference.

To this end, major e-commerce platforms have set up corresponding content sections such as "buyer show" and "planting grass show" to guide consumers to release comprehensive, rich and detailed evaluations.

  However, the evaluation section, which was originally intended to promote a fairer consumption environment, was regarded by some merchants as a channel for attracting traffic in the public domain, which in turn gave birth to a gray business engaged in the production, publishing and uploading of "buyer show" content, and was even used by Used by criminals to conduct online fraud.

  Apply for a part-time job and fall into the membership fee trap

  In the process of swiping a short video, Ms. Li was attracted by a part-time advertisement.

The text of the video is marked "recruiting models, high-paying positions, high-paying recruitment", indicating that you only need to take a few good-looking photos after receiving the clothes, and then post a positive review with photos and videos for the corresponding product, you can get the product for free, or Plus earn commissions.

With the mentality of trying, Ms. Li clicked the registration link at the bottom of the video according to the video instructions, and left her phone number.

  Subsequently, a person claiming to be a staff member of the platform added Ms. Li's WeChat and asked her to download an app and register to receive orders through the platform software.

  Ms. Li browsed the staff's circle of friends and found that she posted a large number of posts every day waiting to receive orders, and each order could provide a commission of 40 yuan to 200 yuan.

  However, when Ms. Li asked how to take orders, the staff member said that the training fee of 298 yuan needs to be paid first, and then the platform will send people for online training to teach how to take orders, write reviews, and take photos.

In order to make Ms. Li make up her mind as soon as possible, the staff member also sent many "peer" order cases and revenue amounts to publicize that the platform has abundant order opportunities and can easily repay the training fees.

  Ms. Li paid the training fee and passed the training quickly.

Just when she thought she could make money by taking orders, she found that all she could choose were small orders with a few yuan commission for daily necessities, stationery, small toys, etc. If she wanted to get large orders such as clothing, she still needed to pay a higher-level membership. fee.

  "I won't disclose this in the early publicity. I only tell you that you can make money by taking orders, but I didn't expect that there is a threshold, and I basically need to pay in advance for sending orders." Li, who only accepts small orders because he doesn't want to invest more money It only took the lady two weeks to earn back 50 yuan.

She suspects that the so-called post-auction is a scam to collect membership fees.

  Coincidentally, there are reports from consumers, and there are platforms in the name of rebates and withdrawals, which ask victims to pay in advance, and then continue to guide victims to invest funds on the grounds of improper operation and failure to withdraw cash.

However, it still showed that the task was not completed or the withdrawal failed, causing the victim to be defrauded of more than 30,000 yuan.

  The "2022 Douyin Anti-Fraud Report" released by Douyin a few days ago shows that criminals publish advertisements for recruiting part-time fitters or models on the platform. Once users get in touch with them, they will be asked to download third-party payment software, etc. After being induced to swipe orders and pay a "guarantee", he was eventually deceived.

  Both ends of the sending platform are charged

  The evaluation content released by the part-time staff will eventually be presented as consumer evaluations on major e-commerce platforms, and some evaluations may be selected by sellers and displayed in the "Buyer Show" and other sections.

  The reporter called an e-commerce platform, and the staff replied that the "buyer show" includes the buyer's picture evaluation, business topic, good experience, etc. It is self-published after being selected by the business, and can be refined and topped. You can see the display of this content in the product drop-down page.

At the same time, the other party stated that the platform cannot currently screen out false reviews for the "buyer show", and can only check for abnormal praise data in a short period of time.

  Cui Lili, executive director of the Institute of Electronic Commerce of Shanghai University of Finance and Economics, believes that "buyer show" is a voluntary and spontaneous sharing behavior of buyers after shopping, which has a certain role in attracting traffic.

Some merchants want to rely on the "buyer show" to attract more people to buy, so as to derive the business of producing this content.

  However, these platforms seem to provide sellers with store content optimization services. In addition to collecting money from part-timers, they also charge sellers accordingly.

A "buyers show" online auction platform stated that there are two types of auction orders: gift auction orders and return orders.

Among them, the return order is provided by the seller to send the model to the model, and a commission and shipping fee of 48 yuan are required. After the completion of the appointment, the product will be sent back.

The free auction list means that after the model completes the appointment, she can directly leave the product without sending it back.

At the same time, merchants at the V1 level of the platform also need to pay a commission of 10 yuan per order. After the recharge of 600 yuan reaches the V3 level, the commission paid per order drops to 6 yuan.

  It should be noted that during this process, merchants cannot directly conduct single-line transactions with the model, but must publish the order on the platform, and pay commissions, product rebates, service fees, etc. in the form of recharge.

  Cui Lili believes that commercialization will affect the objective position of the "buyer show", thereby affecting the normal judgment of consumers, hindering the orderly development of the market, and especially having a negative impact on the online e-commerce industry.

Merchants will spend more on opportunistic marketing, and may still end up making consumers pay.

  Multi-party tips for anti-fraud

  The reporter saw in the social accounts of multiple models who sent photos that the content they posted had a unified language, and they swiped the screen to answer the content in multiple related topics.

These account subjects are often packaged as college students and mothers who have earned a fixed income by sending part-time jobs, and creating the illusion that they can easily earn money by receiving express delivery and taking pictures and uploading in their spare time.

  At the same time, content such as "platform operation must be costly", "free membership is basically deceptive or there is no single connection", "regular platforms all require membership fees" and other content have been repeatedly emphasized, instilling "payment of membership fees" among those who want part-time jobs of course" concept.

  After the fraud on the sending platform was exposed, the short video platform also gave targeted reminders to relevant keywords and content.

When the reporter searched for "posting photos" on Douyin, the platform would display prompts such as "Be careful for online part-time jobs".

  The "2022 Anti-Fraud Report" released by Douyin shows that this year, the platform has banned 1,192 advertising accounts and blocked more than 430,000 fraudulent advertisements.

  The police reminded that the scam of “sending models for photos” is actually an upgraded version of the scam of “part-time billing”. While the victim is waiting for the clothes to be shipped, the scammer will induce the victim to pay the bill for a small amount, and at the same time quickly rebate to obtain the victim further trust.

Finally, the scammer will ask the victim to repeatedly swipe the bill for the ultimate scam.

  Cui Lili said that when consumers buy goods, the "buyer show" can only be used as a reference.

Consumers who have purchased products should objectively reflect their true feelings when publishing the "Buyer Show", and do not provide false information due to rebates such as cash back, coupons, etc., which will not only damage the rights and interests of other consumers, It will also have a negative impact on personal reputation, and in serious cases, you will need to bear corresponding legal responsibilities.

  Liu Xiaoyan