The number of shared bicycles has soared, and bicycle sales have soared. Industry revenue has increased by 30% year-on-year
Short-distance travel has become a resurgence of just-needed bicycles
A reporter from Beijing Youth Daily found that "cycling" is becoming a new fashion, and more and more people use it as a way of leisure and exercise.
Several experts analyzed that with the normalization of epidemic prevention and control and the improvement of the urban slow-moving system, bicycles will gradually return to people's lives.
"The bicycle today represents a new way of life, and its 'resurrection' is the embodiment of social progress." Some experts said.
Recently, a large number of citizens in Beijing choose to travel by bicycle.
A reporter from Beiqing Daily observed that under the background of normalization of epidemic prevention and control, bicycles have become an important tool for many people to travel.
Data from Qingju, Hello, and Meituan cycling platforms show that the number of cycling in Beijing has increased significantly recently, especially after the "May 1st", the daily increase in the number of cycling in the morning peak in Chaoyang District is as high as 69.2%.
In addition, bicycle consumption is also increasing. The Beiqing Daily reporter learned from the relevant person in charge of Taobao that during the "5.20" big promotion period, Taobao bicycle sales increased by more than 50%.
The relevant person in charge of Taobao said that more than 60% of bicycle consumers are 30 to 49 years old; male users are the majority, accounting for more than 60%; April data shows that the increase in second- and third-tier cities is higher.
Shared bike rides soar
The operation and maintenance team disinfects more than 6 times a day
Due to the need for epidemic prevention and control, some subway stations in Beijing have been closed since May 4.
More and more people choose to travel by bicycle, and shared bicycles have become the first choice for many citizens to travel.
According to the background data of Hello Bike, on May 5, the first day of returning to work after the "May 1st" holiday, the daily increase in the morning peak riding volume in Chaoyang District reached 69.2%.
From the 5th to the 9th, the average riding time of users during the morning rush hour in the six districts of the city increased by 23% compared with that on the 4th.
Among them, the trend of cross-regional riding is more obvious.
According to the Hello Team, an average of about 6,500 Hello bicycles were ridden by users from the Chaoyang District to the outside of the district every day. This number rapidly increased to nearly 9,800 within a week from the 4th to the 10th, and the outflow rate increased. up 7.3 percentage points.
Meituan bicycle data also shows that on May 5, the number of rides from 6:00 to 7:00 in Beijing increased by 21.9% from the previous week; %; the number of rides from 10:00 to 11:00 increased by about 16.7% year-on-year.
Among them, Xincun Street, Lugouqiao Street, Balizhuang Street, Huayuan Road Street, and Zizhuyuan Street are the top five cycling hotspots.
The number of Beijing residents who travel by shared bicycles continues to increase.
According to the data of Qingju Ride on May 17, the cycling volume in Beijing increased by 18% year-on-year, and the cycling volume on the 16th and 17th was relatively stable.
According to Hello Bicycle data, in the week from May 19 to the present, with the large-scale subway outages in Fangshan, Fengtai and Haidian areas, the number of bicycle rides in the two areas of Beijing West Railway Station and South Railway Station has soared to normal. 3 times.
To this end, shared bicycle teams are stepping up operation and maintenance.
Starting from May 4, teams such as Hello Bike and Meituan Bike have continuously increased their capacity around the closed subway station.
In addition, each team also increased manpower and vehicles, and "dredged" shared bicycles in some areas.
In order to ensure the hygiene of vehicles, the operation and maintenance personnel of each team are gradually increasing the efforts to disinfect vehicles.
According to the Meituan Bicycle team, the frequency of disinfection by its operation and maintenance staff has increased by 2 times compared with the past, reaching more than 6 times a day.
High sales of bicycles online and offline
Popular styles are out of stock
According to reports, due to the strong demand for cycling, many bicycle stores in Beijing, Chengdu and other places have experienced price increases and out-of-stock situations.
On May 19, a reporter from Beiqing Daily learned from the relevant person in charge of Taobao: In April and May of this year, the sales of bicycles on Taobao achieved double-digit growth. %, the increase in passenger flow is the main driver of growth.
In terms of price, the price of bicycles is generally stable, with a slight increase.
"The sales of children's bicycles, road bicycles, and folding bicycles are relatively prominent, and the sales of cycling clothes have also increased. It can be seen that cycling is not only a mode of transportation, but more people are beginning to love cycling." The relevant person in charge of Taobao told Beiqing Daily reporter.
The relevant person in charge of Taobao said that more than 60% of bicycle consumers are 30 to 49 years old, and those with high purchasing power support more than half of the transactions; male users are the majority, accounting for more than 60%; April data shows that the increase in second- and third-tier cities is higher than that in second- and third-tier cities. high.
Is the supply of bicycles sufficient while the demand is increasing?
In this regard, the person in charge said: "At present, the overall online inventory is relatively sufficient, especially for daily commuter vehicles, which are less affected by the epidemic and the supply chain. A few high-end sports bicycles are affected by foreign epidemics, and the supply cycle of spare parts is long. International logistics takes a long time to clear customs, and there is a situation of out of stock. The domestic industrial belt is relatively stable as a whole.”
Relevant personnel of Giant's flagship store told the Beiqing Daily reporter that due to the shortage of spare parts, its online store was out of stock; due to the rebound of the epidemic in Suzhou, Jiangsu, the place of shipment, the store resumed delivery on May 4.
In April this year, Ms. Xu just bought a Giant Flat handlebar road bike, Revolt F1, priced at 4,998 yuan in an offline store.
She told a reporter from Beiqing Daily that she originally wanted to buy Alight1, but this style was out of stock. She learned that many popular styles are now out of stock.
"Giant, Merida, and Lightning are the most popular brands for cycling enthusiasts. The entry-level model is generally less than 5,000 yuan." Ms. Xu said.
More than 150 people joined the group in one week
"Love the community vibe of cycling"
In fact, cycling is becoming the new craze.
On some social media, there have been a lot of strategies for cycling routes, cycling equipment, and cycling outfits.
Zhang Xiao, who lives in Huilongguan, Beijing, started commuting by bike two months ago.
Before working from home, he set off at 8:30 in the morning every weekday, and rode along the bicycle lane for half an hour to the software park.
"At first, because I didn't want to crowd the subway, I considered two options: bicycles and electric vehicles. If I buy a bicycle, I can go out for a ride on weekends, and I learned that there is a dedicated bicycle lane, so I bought a road bike. "In addition to commuting, he has joined several cycling groups and has currently participated in two group rides.
"When we participated for the first time, we set off at 8:30 in the morning and came back around 2:00 in the afternoon, a total of more than 80 kilometers round trip."
Ms. Xu established a cycling group by herself for cycling enthusiasts to make appointments with each other and exchange cycling-related experiences at the same time.
Ms. Xu posted the news of building the group on social platforms, and more than 150 members joined in just one week.
A few days ago, she and 7 other group members completed a ride, from the Capital Museum in Xicheng District to Jinhai Lake in Pinggu District, for about 6 hours.
For Zhang Xiao, the time for commuting by bicycle is the exercise time of the day, and it is also helpful for health to avoid looking down at the screen of the mobile phone for a long time.
Ms. Xu said that she enjoys the feeling of speeding during the ride, "especially when the weather is fine." After completing a long-distance ride, she often has a sense of accomplishment.
The community atmosphere is also one of the reasons why Ms. Xu likes the sport.
"When we went to climb, some people were still kicking their legs to climb the slope, and some people had already gone downhill. Those who had already gone downhill would cheer for those who went uphill, and we would also share some supplies with each other." She Said, "When people with the same hobbies are together, the atmosphere will be very good." Since the beginning of cycling for more than a month, Ms. Xu already has many friends who are cycling enthusiasts.
Zhang Xiao feels that bicycles have accompanied him for most of his growth, but the use of bicycles and the types of bicycles are changing.
"I liked cycling when I was a child; when I was in middle school, I rode a mountain bike to school every day; now I use a road bike for commuting for various reasons, and I also use it for cycling on weekends."
There is no shortage of domestic production capacity and out of stock will not become a long-term problem
Regarding the shortage of goods reported by some merchants, Ding Daoshi, an independent analyst, said that this will not become a long-term problem. With the resumption of work and production in various places, these problems will be solved soon.
Liu Daizong, director of the China Sustainable Cities Department of the World Resources Institute, also said that there is no shortage of production capacity in China, and the shortage of goods is mainly due to problems in the circulation process, such as transportation and the inability of employees to arrive at work. There is a huge shortage.
"What's more, China still has a lot of bicycle exports," he added.
China has always been a big country in the production and consumption of bicycles in the world.
In the past two years, the output value of many domestic industries has declined due to the impact of the epidemic, while the production and consumption of the bicycle industry are growing, and export growth is one of the important reasons.
According to the latest data from the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, from January to August 2021, among the main products of the national bicycle manufacturing industry, the output of two-wheeled bicycles was 34.122 million units, a year-on-year increase of 9.7%; the output of electric bicycles was 23.888 million units, a year-on-year increase of 19.5%. %; The operating income of bicycle (including electric bicycle) manufacturing enterprises above designated size was 145.16 billion yuan, a year-on-year increase of 30.6%, and the total profit was 7.16 billion yuan, a year-on-year increase of 46.4%.
Customs statistics show that in the whole year of 2021, my country will export a total of 69.26 million bicycles, a cumulative increase of 40.2% over the same period in 2020.
"During the epidemic, bicycle production in many overseas countries suffered setbacks, while my country has production advantages and cost advantages, so bicycle exports have achieved a relatively large increase." Ding Daoshi said.
In addition to the boost of exports, "the 'de-publicization' of the epidemic has a significant impact on the transformation of the bicycle industry," said Qu Ye, director of the China Development and Reform Institute for Sustainable Development of Smart Transportation, "The epidemic has made people's life circles faster. Narrowing down, short-distance travel has become the main direction of urban travel demand.”
Liu Daizong also introduced the "15-minute life circle" to the Beijing Youth Daily reporter, which refers to a community environment in which residents can reach most of the service facilities and leisure and entertainment venues within a 15-minute walk. It has been obtained in the United States, Japan, Canada and other countries. It has been implemented in domestic cities such as Shanghai and Xi'an in recent years.
"The emergence of these trends will naturally bring about the rapid development of bicycles." Liu Daizong said, "Not only in China, but also in Europe and the United States can see the return of bicycles."
Ding Daoshi said that the construction of bicycle lanes and slow-moving system roads in various cities in China in the past two years has played an important role in the "resurgence" of bicycles, "promoting the development of bicycle-related industries and bicycle consumption scenarios".
It is understood that in Beijing, the west extension of Huilongguan to Shangdi bicycle lane has been completed, and projects such as east extension and south exhibition are underway.
According to the "Beijing's "14th Five-Year Plan" Period Transportation Development and Construction Plan, Beijing will also build a pedestrian-cycling friendly city, plan to build a "city wind wheel" bicycle-only road along the Tonghui River, and build a waterfront slow-moving system of about 400 kilometers across the city. Wait.
Cycling will become the new fashion, looking forward to a "walking bicycle friendly city"
"There is no doubt that bicycles will become a new fashion." Ding Daoshi said that with the establishment and improvement of the urban slow-moving system, people's concept of green travel and low-carbon travel will be further shaped.
In the 1970s and 1980s, bicycles were a must for Chinese people to travel. Since the end of the last century, bicycles have been gradually replaced by electric vehicles and cars. In recent years, new energy vehicles and autonomous driving have gradually entered people's lives.
Does the "resurrection" of bicycles mean a downgrade of consumption?
In this regard, Liu Daizong said that today's bicycles represent a new way of life. The emergence of this trend is a manifestation of social progress, which is different from the popularity of bicycles in the last century.
Qu Ye believes that "sharing" is also a major development direction of the bicycle industry in the future based on a certain economic foundation and the platform management blessing of enterprises and governments.
"Compared with private electric vehicles and bicycles, shared bicycles and shared electric vehicles have solved the problems of vehicle disinfection and parking public safety supervision through enterprise and government platform management, and ensured the travel safety of urban residents while meeting the needs of urban travel. It is an important component of the people's travel security system." She said, "As far as I know, some big manufacturers are currently promoting the development and research and development of the sharing model."
Liu Daizong expressed his expectation for the construction of Beijing's "Walking and Bicycle Friendly City", "This means that bicycles are not only a transportation system, but are integrated with the entire urban system. I think this is the future development trend of this industry." He said that many problems of bicycles cannot be solved by the bicycle system itself, but need the support of the whole city system.
"I'm looking forward to seeing Beijing's progress in this area in the next few years," he said.
This edition of the article / this newspaper reporter Wen Jing intern reporter Gu XiaoxiaoKeywords: