Ezaki Glico, a major confectionery maker, said that in response to the rise in raw material prices, some products such as its main product "Pocky" will be gradually increased in price and reduced in content from the end of August. Announced.
According to the announcement of "Ezaki Glico", 157 items such as confectionery and beverages will be subject to price increases, and the price increase will be from 3% to a maximum of 24%.
Of these, the price of the main snack "Pocky" has increased for the first time in seven years since 2015, and the reference price at the store will increase from the current 162 yen to 171 yen including tax.
In addition to this, for 42 items such as confectionery, the price at the time of shipping will remain unchanged, but the "real price increase" will be carried out to reduce the content.
The price increase will be carried out sequentially for each product after the shipment on September 1st, and the "real price increase" will be carried out sequentially for each product after the shipment on August 23rd, and the target of the price increase and "real price increase" is the company. It means that it accounts for about 30% of the products sold by.
The reason for the price increase is that the prices of wheat flour, oil, and raw materials such as dairy products are rising all over the company, and it can no longer be absorbed by cost reduction.