Zhongxin Finance, May 26 (Reporter Song Yusheng) The China Copyright Association released the "2021 China Online Literature Copyright Protection and Development Report" on the 26th.
It shows that in 2021, the scale of China's online literature piracy losses will be 6.2 billion yuan, a year-on-year increase of 2.8%. It is conservatively estimated that it has occupied 17.3% of the market share of the online literature industry.
Photo courtesy of China Copyright Association
The data shows that as of December 2021, the overall monthly active users of the pirate platform were 43.71 million, accounting for 14.1% of the online reading users, and the number of monthly launches per capita was about 50.
On most online literature platforms, more than 80% of their works are pirated every year; 82.6% of online writers are deeply affected by piracy, and more than 40% of them frequently experience piracy.
The report pointed out that nearly 70% of online literature platforms and nearly 80% of writers believe that search engines are the main way to spread pirated content of online literature.
In addition, the application market also has many loopholes in the management of reading apps.
Taking "Biquge" as an example, there are many apps with the same name or similar names in various application markets, ranging from a few to dozens of models, and the phenomenon of "piracy is also pirated" has appeared.
Photo courtesy of China Copyright Association
In April this year, the industry's first piracy reporting and publicity platform "National Anti-Piracy Alliance" was launched. The platform aims to mobilize the power of the entire industry to report key infringement channels such as search engines, application markets, and browsers, and promote infringement channels through national supervision. rectification.
In this regard, Sun Yue, vice chairman and secretary general of the China Copyright Association, said that the "National Anti-Piracy Alliance" united forces from all walks of life to promote the common governance of online literature piracy, which is a beneficial practice for online literature copyright protection.
Since the launch of the "National Anti-Piracy Alliance", it has received information submitted by more than 100 writers, and has exposed more than 2,000 piracy clues.
On the channel black list, search engines have become the hardest hit area for infringement, and the application market has also been listed many times.
Yan Xiaohong, chairman of the China Copyright Association, said that the infringement and piracy of online literature must be resolutely included in the focus of the "Jianwang Action".
Hu Bangsheng, member of the party group and secretary of the secretariat of the Chinese Writers Association, pointed out that the most urgent task of online literature copyright governance is to consolidate the main responsibilities of relevant platforms of interest such as search engines, application markets, and advertising alliances, strengthen the crackdown, and cut off the chain of piracy interests from the source.
On the 26th, online writer Yue Guan, as an industry representative, issued an initiative at the press conference, calling on all sectors of society to unite to expose and publicize online literature infringement and piracy, call on search engines and application markets to stop infringement, and jointly protect the original content ecology of online literature. .
Subsequently, 20 provincial-level Internet Writers Associations including Shanghai Internet Writers Association and Guangdong Internet Writers Association, 12 online literature platforms including Jinjiang Literature City, Yuewen Group, Tomato Novels, and Zongheng Literature, the diving squid, beacon drama princes, 522 online writers, including Mao greasy, Priest, Tang Jia San Shao, and Zhi Zhi, jointly responded to the initiative.
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