A program launched by "Economy and Tourism" through the Dubai College of Tourism's smart education platform

"Service Ambassador" .. New Dubai to raise the level of shoppers' satisfaction and reduce complaints

  • The program focused on the shopper's journey vision and expectations regarding the shopping experience in Dubai.

    Emirates today

  • Economics and Tourism is responsible for overseeing the programme.



The Department of Economy and Tourism in Dubai launched the "Service Ambassador" program, which aims to improve the experience of shoppers in shopping centers and stores in the emirate, raise their level of satisfaction, and reduce complaints.

In a statement, the department stated that the department's commercial control and consumer protection sector and the Dubai College of Tourism developed the program in cooperation with the "Dubai Festivals and Retail Corporation", by setting up a specialized course designed to assist employees in retail companies, as well as commercial groups, to contribute to improving the quality of And efficient customer service and sales.

innovative initiative

The launch of the program comes within the innovative initiatives of the commercial control and consumer protection sector, which would support businesses and merchants, to maintain a close relationship with consumers, so that merchants and business owners can register in the program, thus enabling their employees to enter it, and start learning from anywhere, And at any time, via the Dubai College of Tourism’s smart learning platform.

Happy customers

The Executive Director of the Commercial Control and Consumer Protection Sector, Mohammed Ali Rashid Lootah, said that the "Service Ambassador" program was developed to focus on practices that raise the level of customer happiness, including the quality of service, the method of dealing, and commitment to the warranty period, as well as maintaining the relationship that Connecting the merchant with the customer, communicating and interacting with him, and other important matters that have been taken into account in the program.

Lootah added: "Given that the shopping experience is considered one of the main factors that contribute to the growth of the tourism and retail sectors in Dubai, it is important for companies and all sales outlets and stores to maintain a distinguished level of customer service," noting that the Commercial Control and Consumer Protection Sector and Dubai College of Tourism developed the program together. With a focus on the shopper's journey vision and expectations regarding the shopping experience in the Emirate of Dubai.

Leading destination

For his part, Executive Director of the Dubai Festivals and Retail Establishment, Ahmed Al Khaja, said that Dubai is continuing its efforts to strengthen its position as a leading shopping destination in the world, by providing integrated and unique shopping experiences, including, in addition to purchasing the most famous local and international brands, entertainment, dining The most delicious food.

He added: "The launch of the (Service Ambassador) program comes to highlight the important role of sales staff and customer service, to improve the services enjoyed by visitors, reflecting the global reputation enjoyed by Dubai.

There is no doubt that providing excellent service adds a dimension and an essential element to the shopping experience, to encourage citizens and residents in the UAE, and international visitors to visit Dubai and repeat the visit.”

upscale services

In the same context, Issa Bin Hader, Director General of Dubai College of Tourism, said: “Within the framework of our leadership’s vision to make Dubai the preferred destination in the world for life, work and visit, it is important to ensure the provision of the finest services to the city’s residents and visitors, especially employees whose nature of work requires dealing with them.” directly with customers, in a way that reflects the civilized image of Dubai in receiving and welcoming its guests, as well as enabling visitors to experience exceptional experiences.”

He continued, "We at Dubai College of Tourism, in cooperation with the Commercial Control and Consumer Protection Sector, have developed the (Service Ambassador) program to inform its participants of ways to enhance the skills of customer service employees.

There is no doubt that the college’s extensive experience in developing programs and training courses will have an important role in enabling participants and the companies they work for to achieve the desired benefit, as they all strive to provide the best experiences and real and unique value to customers.”

"Ambassador of Service"

The “Service Ambassador” program consists of two categories: the first is for customer service employees and sales employees, and the other is for supervisors in stores and outlets.

The Department of Economy and Tourism in Dubai will supervise the program, to ensure continuous improvements, and to provide full support to merchants and its affiliates to achieve the best results. and visitors to Dubai.

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