<Anchor> This

is a friendly economic time.

Today (24th) I will be with reporter Han Ji-yeon.

Minister of Land, Infrastructure and Transport Won Hee-ryong said that he would come up with a supplementary measure to the 3 rental law.


Yes, it was scheduled to be announced next month, but it was difficult to abolish or revise it in the female soya university phase, so we decided to come up with a supplementary plan.

From August of this year, new jeonse items that have used up the right to apply for contract renewal are coming out.

This is to preemptively respond to the 'August rent crisis' that it is not possible to raise the deposit for four years at once. First, it seems that an incentive system for 'good lessors' will be introduced.

It seems to include measures such as giving long-term contracts to tenants who have exhausted their renewal rights, reducing the ownership tax if rent is raised within 5%, or increasing the borrowing limit of tenants.

In addition, it has proposed a plan to expand the rent for rent, such as residential officetels and studios, within a short period of time.

<Anchor> In

the case of the Yoon Seok-yeol administration, it is currently being reviewed in the direction of easing loan regulations, especially for those who are buying a house for the first time in their lives.

However, if these regulations are relaxed, the imbalance in house prices will become more severe.

Are you saying these concerns have been raised?


Yes, this is the data provided by the Bank of Korea. Although the government announced this time that it would help purchase a house by easing LTV,

The government decided to ease the LTV, or mortgage loan ratio, to 80% for first-time buyers and unify the rest to 70%.

However, the Bank of Korea explains that if regulations are relaxed, the effect will be different for each region.

Demand is concentrated only in apartments in Seoul, raising prices, and shrinking local demand, further exacerbating the polarization in house prices.

Instead of deregulating loans, I thought that housing supply policies could stabilize asset values, as houses are becoming more important as housing services rather than assets.

However, as housing supply does not occur overnight, alternatives to prevent the polarization between Seoul and local regions due to easing of loan regulations are needed.


Real estate policy is very difficult and takes a lot of time, it seems.

Still, the policy direction needs to go in a direction that allows end-users to experience relatively little damage.

There seems to be no disagreement with this opinion.

Let's talk about real estate and talk about something else.

What does zero marketing mean in the beverage industry these days?


Yes, it is said that marketing that removes unhealthy things is popular, and soda with zero sugar and calories is gaining popularity.

“Isn’t Coke Zero from a long time ago?”

You can do it, but in the past, it was not popular because it looked like it was soaked in Coke, so it was not popular.

The market has also grown significantly.

Sales in 2019 increased nearly fivefold from 40 billion won to 200 billion won last year.

Beverages have also been diversified, following cola and cider, and this year, zero-carbonated versions such as Fanta, Tom's, and Welch's were launched.

Milkis and Hot Six Zero are said to be released in the first half of this year.


So, Coke Zero and these things are said to have zero calories anyway, but is it really zero?

Or do you have something?


It is not that there are no calories at all.

It is very low, around 5kcal, but it is possible because the Ministry of Food and Drug Safety allowed it to indicate 0kcal when it is less than 4kcal per 100ml.

The reason that zero carbonic acid is sweet is because it contains a sugar substitute that is hundreds of times sweeter than sugar, and artificial sweeteners such as aspartame and sucralose are examples of this.

It tastes sweet but has no sugar, and it is characterized by the fact that these food additives do not accumulate in the body. It fits.

However, if you consume an excessive amount of processed foods containing these additives, you need to be careful because the intake of sugar, sodium, and fat may increase, which can lead to nutritional imbalance.