Qiaqia Foods announced on the evening of the 19th that it decided to present the company's Kwaizhen gift box to all shareholders for free.
According to incomplete statistics, in addition to Qiaqia Foods, at least 4 companies launched shareholder feedback activities during the year.
Qiaqia sent melon seeds gift box to all shareholders
Qiaqia Foods said that in order to thank shareholders for their concern and support for the company, and to facilitate shareholders to better understand the company's high-end sunflower seed brand Kuizhen, and to improve the recognition and influence of Kuizhen, the company decided to give all shareholders a free gift. The company's Kwaizhen gift box, and soliciting opinions or suggestions on Kwaizhen products and the company from all shareholders.
Sino-Singapore Jingwei inquired about the official flagship store of Qiaqia Foods. There are 3 types of Kuizhen gift boxes in the store, priced at 189 yuan, 169.02 yuan, and 131.4 yuan respectively.
Screenshot source: Taobao APP
Wind data shows that as of March 31, 2022, Qiaqia Foods had a total of 17,329 shareholders.
Calculated at 189 yuan, the total value of the gift box presented by Qiaqia Foods is up to 3,275,200 yuan, accounting for about 1.6% of its net profit in the first quarter of 2022 (208 million yuan).
Regarding the above news, some investors said, "I'm here" and "Is convertible bonds counted as shareholders?" Some investors said, "It will definitely rise tomorrow";
Screenshot source: Share Bar
In an interview with Sino-Singapore Jingwei, Zhang Cuixia, chief investment consultant of Jufeng Investment, said that in the capital market of many developed countries, it is a normal phenomenon for listed companies to give gifts to shareholders.
"For listed companies, if shareholders buy their own stocks not because of speculation, in fact, listed companies need to make shareholders aware of themselves through certain methods. Especially for listed companies in the consumer goods category, giving products as gifts to shareholders can help Let shareholders better understand products and industries, and it is easier for listed companies to establish a good relationship with shareholders." Zhang Cuixia added.
Multi-company pushes shareholder feedback activities
According to incomplete statistics from Sino-Singapore Jingwei, at least 4 A-share companies have launched shareholder feedback activities since 2022.
On May 7, Changhong Meiling announced that the company had prepared "shareholder exclusive price" products during the "Meiling Shareholders' Feedback Activity", and gathered products such as refrigerators (cabinets), washing machines, air conditioners, kitchen appliances, and small household appliances. There are gifts such as a minimum 50% discount for the purchase of complete sets of products, and a free freezer for the purchase of designated M fresh refrigerators.
On April 9, Fillinger announced that it will send 1 shareholder coupon to each registered shareholder.
Shareholders can use the coupon to place an order in each of the company's stores (the order for floor products is not less than 10,000 yuan, and the order for household products is not less than 50,000 yuan) and after verification, they can enjoy 95% more on the basis of the original preferential price. discounted feedback.
On March 31, Aipeng Medical decided to carry out the "Guarding Nasal Health - Aipeng Medical Shareholder Feedback Activity".
Eligible shareholders can receive two bottles of Noxing® Physiological Seawater Nasal Care Spray for free, with optional specifications (adult or child).
On January 18, Beingmate announced that on the occasion of the Spring Festival of the Year of the Tiger in Renyin, in order to thank shareholders for their long-term concern and support for the company, a long-term and diverse shareholder return mechanism will be established, and at the same time, shareholders will experience the company's new Products and services, the company plans to carry out the "Tigers and Tigers, Caring for JIA" Spring Festival shareholder feedback activities.
The most impressive is Jihong shares.
In February 2021, Jihong Co., Ltd. announced that in order to thank shareholders for their long-term concern and support for the company, the company decided to present a free liquor package to all shareholders.
According to the event arrangement, the liquor package received by Jihong shareholders holding more than 250,000 shares will include: 1 bottle of Feitian Moutai (specification: 53% vol 500ml), 1 bottle of Zunyi 1935 Maotai-flavor liquor (specification: 500ml), Guizhou 1 piece of sauce wine tasting version (specification: 500ml, a total of 6 bottles).
Screenshot source: Jihong shares
Jiang Han, a senior researcher at Pangu Think Tank, told Sino-Singapore Jingwei, "By carrying out shareholder feedback activities, it can effectively help listed companies improve their relationship with shareholders, and also allow shareholders to better understand the company's products and types. It is necessary to enhance shareholders' confidence and improve shareholders' stickiness. Very helpful."
In addition to giving gifts, listed companies will also reward shareholders by distributing cash dividends and other means.
Zhang Cuixia pointed out that a listed company pays dividends to investors based on a certain percentage of its share of stock every year, which is a return on investment by a listed company to shareholders and a way for shareholders to obtain benefits.
Zhang Cuixia further pointed out that the advantage of cash dividends is that part of the profits can be pocketed, and there is no need to take investment risks.
"After all, there are uncertainties in the future operating profits and stock price fluctuations of listed companies. If they don't want to continue to take risks, it is natural (for shareholders) that cash dividends are better."
Zhang Cuixia finally said that listed companies continue to create value and share company growth with shareholders, which is the most important gift a listed company can give to shareholders.
(Sino-Singapore Jingwei APP)
(The opinions in this article are for reference only and do not constitute investment advice. Investment is risky, and you need to be cautious when entering the market.)