May 15 is the 32nd National Day for the Disabled. The theme of this year's National Day for the Disabled is "Promoting Employment of Disabled Persons and Protecting the Rights and Interests of Disabled Persons".
On the same day, CCTV's "Chao Wen Tianxia" program, with the theme of "Embrace new occupations with more diverse employment methods for disabled persons", reported the deeds of Wang Maosheng, an e-commerce expert, who made a contribution to his hometown through e-commerce.
On May 15, CCTV "Chao Wen Tianxia" reported the entrepreneurial story of Wang Maosheng, an e-commerce expert in Lintao, Gansu.
It is reported that 41-year-old Wang Maosheng is a villager in Wangjiagou, Zhongpu Town, Lintao County, Gansu Province.
In 2013, he unfortunately fell on the construction site and caused a high paraplegia, and experienced the darkest moment in his life.
With the help of the local government, Wang Maosheng began to try to become an e-commerce business, and opened a store on the Pinduoduo platform in 2019, which not only found a market for the villagers' lilies, but also provided local villagers with employment opportunities at their doorsteps.
In 2021, his sales of lily on the e-commerce platform have exceeded 2 million yuan.
The disabled Wang Maosheng is on CCTV!
"Wang Maosheng, you are on CCTV!" On the morning of May 15, CCTV's "Chao Wen Tianxia" reported on Wang Maosheng's deeds. Customers and netizens from all over the country continued to transfer CCTV's report video to Wang Maosheng and praised him. .
Sitting in a wheelchair, Wang Maosheng took the time to reply with a smiley expression to netizens. The rest of the time, he sat in front of the computer and answered questions from customers in the online store at any time.
Walking into Wang Maosheng's house, it was as if he had entered the world of lilies. The yard and living room were filled with lilies.
In the processing workshop on the side, several workers are packing lilies.
From time to time, Wang Maosheng pushed his wheelchair around, looked around, and instructed the workers to place orders, sort, and pack boxes. Every link should not be sloppy.
The early summer sun shines on his face, and the man in the wheelchair looks optimistic, cheerful and full of confidence.
"80% of the people in the circle of friends don't know that I am a disabled person, because what I show everyone is a positive person. Many customers didn't know my experience until they watched CCTV's report." Wang Maosheng said, 9 years Before, my life was different. "In March 2013, I first encountered a marriage accident, and then I went to work at the construction site. I accidentally fell from the balcony on the third floor, and my waist fell on the ground, resulting in a high paraplegia."
When he woke up from the operation and learned that he could never stand up again, Wang Maosheng was very depressed.
"In the countryside, men have to rely on physical strength to eat. A person who can't stand up is not a waste?" Wang Maosheng, who has a bleak future and despair, relies on indulging in the Internet to escape pain all day long.
But real life is cruel. His son has to eat and go to school, and his mother is getting old. Wang Maosheng was lost for a while, not knowing where his future is and what his family will rely on to live in the future.
Change your destiny and meet an excellent e-commerce platform
After being addicted to the Internet for a few years, Wang Maosheng played with computers and the Internet. A worker who was also injured at the construction site started an e-commerce business after returning to Sichuan and told him, "If you can't walk, you can't walk. A man has hands, and he can rely on his hands. Have a meal".
Before 2013, Wang Maosheng was a Zongzi agent in Lanzhou, and supermarkets of all sizes were his customers.
Later, due to family reasons, I had to give up resources and go back to my hometown.
The words of Sichuan workers made Wang Maosheng start thinking and doing business "renew the frontier".
Why not sell lilies yourself?
Lintao is one of the main lily producing areas in Lanzhou. The planting area of lily exceeds 60,000 mu. Wang Maosheng wants to sell Lintao lily to the whole country.
In 2018, the government of Zhongpu Town carried out e-commerce entrepreneurship activities. After being recommended by township officials, Wang Maosheng met Yang Liqing, general manager of Xindi E-commerce at Lintao E-commerce Public Service Center.
After Yang Liqing understood the situation, he began to teach him how to do e-commerce, how to operate, how to deliver goods, and how to place orders.
Wang Maosheng insists on listening to the courseware of e-commerce operation every day, sometimes it takes four or five hours to study it repeatedly.
In 2019, Wang Maosheng, who had undergone systematic e-commerce training, opened a Lanlin specialty store in Pinduoduo and began to process and sell lilies.
On March 25, 2019, a customer from Henan Province placed the first order in the store, which became a small surprise that he has remembered to this day.
"Although it's only 18 yuan for a pound order, I'm very happy. The new e-commerce model of Pinduoduo is very good. Although my store is a new store, the products have the opportunity to be pushed to customers who need it." Wang Maosheng said , it is the order that customers buy together every day that gives him confidence in life.
Sales doubled last year's sales exceeded 2 million yuan
If it is said that the Internet has made Wang Maosheng reinvigorated, then opening a store in Pinduoduo has made him truly "stand up".
2019 is the first year of Wang Maosheng's business. Although there are not many sales, he earnestly responds to every question from customers, strictly controls the quality of products, slowly accumulates customers, and lays a foundation; in 2020, his online store will sell The amount exceeds 1 million yuan; in 2021, sales will rise again, breaking through 2 million yuan.
With the increasing sales of lilies, Wang Maosheng was too busy alone, and he hired a neighbor at his door to pack lilies for himself, driving them to get rich together.
Employee Yang Xiaoxia said, "I am a nearby villager. I have packaged lilies for Boss Wang for more than two years. The salary is calculated on a piece-rate basis, 1.2 yuan per pound. The more I package, the more I can get. The maximum I can get is 6,000 yuan a month. You can get 4,500 yuan."
According to Wang Maosheng, in 2021, he participated in Pinduoduo's "Seckill" event and sold nearly 10,000 lilies in one day.
The Pinduoduo "Lanlin Local Specialty Store" operated by Wang Maosheng shows that it has sold more than 100,000 people, and more than 10,000 people have followed it.
Searching for "Lanlin Local Specialty Store" on Pinduoduo, I saw that the store has been officially marked as a 4-year-old store, and the return shipping is included.
In the store evaluation, there are nearly 5,000 repeat customers.
According to Wang Maosheng's review of background data, the main customers are from first-tier cities such as Beijing, Shanghai and Guangzhou, and some hotels in Guangzhou will repurchase once or twice a week.
Good wishes sell sweet lily to the whole country
Now, Wang Maosheng runs two stores at the same time on Pinduoduo, and can sell hundreds of thousands of catties of lily a year.
Because he was the first to do e-commerce in the town, the villagers saw that he was doing well, and they all opened online stores one after another.
There are more than a dozen e-commerce companies in Zhongpu Town, Lintao County alone. Wang Maosheng has become an e-commerce teacher for the villagers. If anyone has any problems with operation, he will ask for advice. He is also responsive and generous.
Wang Maosheng's wish is to sell lilies in his hometown to the whole country through e-commerce platforms such as Pinduoduo, and drive the villagers to become rich.
Someone asked Wang Maosheng, "You teach them, what should you do if your business is not good?" He said, "There are so many lilies in Lintao, and there are so many places in the country. Can I sell them all by myself? The business is done by everyone. My wish is to work with everyone to sell Lintao's sweet lily to the whole country and sell it famous."
"Through Pinduoduo, I not only rediscovered my own life direction, but also helped the people around me and contributed to the development of my hometown, which is particularly fulfilling." Wang Maosheng said, "From the previous life without love, Every day is very fulfilling now, and it can be said that Pinduoduo changed my destiny and made me stand up again.”
Under the influence of Wang Maosheng, more and more Lintao people began to sell local high-quality agricultural products to all parts of the country through the Pinduoduo platform.
As of 2020, more than 100 businesses in Lintao County have opened stores on the Pinduoduo platform.