A bottle of "Handi Moutai" produced in 1992, with a starting price of 39.99 million yuan, was auctioned for nearly 10 billion yuan, which aroused public attention.

  After discovering the abnormality of the auction, the merchant urgently suspends the auction.

On the afternoon of May 17, "Handi Moutai" was put up for auction again on the Ali auction platform, and the deposit was raised to 50,000 yuan.

As of 9:56 pm on the 17th, 2 people have signed up to bid, but no one has bid for the time being.

  A bottle of 92-year-old Maotai sold for a sky-high price of 9.99999 billion yuan

  On May 16, a bottle of "Handi Moutai" was auctioned at an astonishing price of 9.9999999 billion yuan on the Ali auction platform, which attracted market attention.

In the end, due to a user suspected of malicious bidding, the auction price far exceeded the valuation, and the merchant urgently suspended the auction.

  The Chinese reporter of the brokerage company saw from the Ali auction platform that the wine was put on the shelves by an auction shop called "Zhongzhi Jiu Jiu Old Tavern". .

The price increase is 100 yuan, and the deposit is 2,000 yuan.

However, if you pay attention to the old tavern shop of Zhongzhi Jiupu, you can waive the deposit.

The auction starts on May 11, 2022 and ends at 23:59:59 pm on May 16.

  The auction attracted nearly 100,000 onlookers, of which 1,769 people signed up to participate in the auction. The final bid was set at 9.99999999 billion yuan, only 100 yuan away from 10 billion yuan.

  Sorting out the bidding records: At 7:05 on May 12, a buyer made an initial bid of 39.99 million; at about 3:30 pm on May 16, someone started to increase the price; at 21:13 on May 16, the price suddenly increased from 52.58 million Soaring to 525.7779 million yuan, the auction price has since risen.

By 22:13:14 on May 16, the price had been shot to 9.99999999 billion yuan.

  The abnormal situation of this auction has also been noticed by merchants and platforms. On the evening of the 16th, Ali Auction posted on Weibo that this #520Investment Festival# launched a bottle of 1992 Handi Moutai.

This shot has attracted a lot of users' attention.

During the bidding process, it was found that some users were suspected of malicious bidding, resulting in the bidding price far exceeding the valuation, and the merchant decided to temporarily suspend the auction.

On May 17th, at 2:00 p.m., the product will be put up for auction again, and everyone is welcome to continue to participate in the auction!

Here, Ali Assets also calls on everyone to bid rationally.

  Merchant apologizes and re-lists the auction

  According to the Xin'an Evening News, the "Zhongzhi Jiupu Old Tavern Auction Store" was in charge of the auction.

On the afternoon of the 17th, the merchant told reporters that the "Handi Moutai" in this auction was a private collection, owned by a friend who likes old wine collections.

The starting price of 39.99 million yuan is the estimated price calculated by referring to the auction data of the same wine over the years.

"The price listed at the China Food and Drinks Fair in the first two years was 31 million."

  The above-mentioned merchants disclosed that many applicants participated in the bidding. Those who have paid the deposit and who failed to bid successfully in the later period will return the deposit to the account of the parties within 72 hours.

"Because of the store's 'care-free guarantee', most of the participants who deliberately increased the price on the night of May 16 did not submit a deposit."

  The merchant apologized for the "malicious bidding" of the bottle of "Handi Moutai".

"At that time, the original intention of this product was to let Tibetan friends who like Maotai appreciate and communicate together, and participate in the bidding intentionally, but I did not expect that there would be a bidding price that far exceeded the valuation. I am very sorry for this."

  However, some netizens questioned, "The subject matter of 39.99 million does not require a deposit. Can you be more serious." Spectrum) malicious collusion in order to raise the price of the auction target.

  The Chinese reporter of the brokerage company noticed that "Handi Moutai" has been put up for auction on the Ali auction platform since the afternoon of May 17, and the deposit has been raised to 50,000 yuan, and the clause that the deposit can be exempted by canceling the attention of the store.

As of 9:56 pm on the 17th, 2 people have signed up to bid, but no one has bid for the time being.

  Auction prices have risen 45 times in the past 30 years

  According to public information, Handi Moutai is a luxury wine variety produced by Moutai in Guizhou. It was introduced in 1992. On the packaging of its wine box, the gold beads contained in the dragon's mouth are made of pure gold.

Only 10 bottles were produced at that time, and except for one bottle, the remaining 9 bottles were auctioned in Hong Kong, China.

In the late 1990s, Handi Moutai was auctioned for a high price of 1 million Hong Kong dollars.

  In April 2011, at the "First Vintage Moutai Special Auction" held by the Guizhou Provincial Auction Company, a bottle of "Hardcover Handi Moutai Liquor" was sold for 8.9 million yuan, which refreshed the history of the auction price of Moutai liquor at that time. record.

Zhao Chen, the winner of the high-priced bottle of Moutai, said that the first thing he valued when he became attached to Moutai was the huge appreciation potential of Moutai, but what attracted him more was the culture of Moutai.

Moutai has no collectible value for ordinary buyers.

If there is no professional storage condition, it is best to cash it out quickly.

  At the Tianjin Food and Drinks Fair in 2019, the price of Handi Moutai was as high as 31 million yuan.

Until May 16 this year, the starting price of Handi Moutai reached 39.99 million yuan.

In the past 30 years, the auction price of Handi Moutai has risen 45 times.

  It is worth noting that in recent years, aged Moutai has repeatedly hit new highs in price at major auctions.

In the 64th art auction of Beijing Rongbao held in 2009, a bottle of Moutai wine from 1959 sold for a high price of 255,000 yuan.

In addition, at Guardian's 2021 spring auction, 4 cases of original Maotai wines x 12 bottles were produced in 2013, and the transaction price reached 1.955 million yuan.

  In June 2021, Sotheby's auction house in London announced that a box of "Sunflower Brand" Moutai from 1974 was sold for 1 million pounds (about 9 million yuan).

It is understood that Sotheby's auctioned a total of 24 bottles of Moutai at the sky-high price, and the average price of a single bottle of this box of Moutai is about 380,000 yuan.

  In September last year, some research institutions pointed out that from 2013 to 2018, the scale of the old wine market soared from 11 billion yuan to 50 billion yuan, with a CAGR of 35.4%, showing heavy volume growth, much higher than the overall 1.3% compound growth rate of the liquor market in the same period. With the upgrading of national consumption and the expansion of high-net-worth individuals, it is expected that the old wine market will reach more than 100 billion yuan in 2021.

According to the above-mentioned research institutions, old wine has good business logic, and the era of old wine has come.