Liu Bing's "Workers Daily" (May 11, 2022 05 edition)

  Recently, Mr. Liu from Hangzhou, Zhejiang encountered an outrageous thing.

According to media reports, he had his hair done at a local barber shop, and the clerk offered 398 yuan for a docile perm, but when he received the money, it became 4,776 yuan.

The clerk explained that it was charged by area. Mr. Liu's head was divided into 12 areas, and each area was charged 398 yuan, so the price was 4,776 yuan.

Mr. Liu thinks this is an exorbitant charge and expresses that it is unacceptable.

  In this regard, some netizens commented, "It's obvious that you can steal money, but you still insist on burning people's heads" "You can't just have fun if you don't count on the root"... The words revealed helplessness and irony.

Hangzhou Yuhang District Market Supervision Bureau went to the inspection and found that the merchant was suspected of ambiguous pricing, inducing consumption, damaging consumer knowledge and price fraud, and ordered it to suspend business for rectification.

  The perm is charged according to the scalp area, such a routine is eye-popping.

According to the provisions of my country's Price Law and Consumer Rights Protection Law, operators must clearly mark the price of goods or services they provide, and indicate the product name, place of origin, specifications, grade, pricing unit, price or service items, charging standards and other relevant information.

Operators shall not sell commodities at an additional price in addition to the listed price, and shall not charge any unmarked fees; and shall not use false or misleading pricing methods to deceive consumers or other operators into trading with them.

The practices of the above-mentioned businesses are clearly contrary to these regulations.

  In recent years, such "routine" consumers in the beauty field have occurred from time to time.

There have been reports that merchants advertise "free" eyebrow tattoos, trick consumers into the store to get one eyebrow tattooed, and tell consumers that the other eyebrow needs to be charged.

  There are many other similar practices with the "free" experience of beauty salons.

For example, after some consumers "free" received the learning machine provided by the merchant, they were told to recharge the 2499 yuan learning card to use it; after some students bought the mobile phone that the e-commerce company said they could "pay in 12 installments and enjoy low-interest discounts", The interest actually charged can buy another phone of the same model...

  "0 yuan purchase", "free payment" and "interest-free loan", why do similar routines and deceive consumers succeed so often?

  First of all, these routines are highly concealed, and businesses play word games to a very high degree.

Preferential promotions and free experiences are just bait. As long as consumers "bite the hook", the business has to listen to the rest.

Secondly, for some small stores, the power of supervision may not be touched or can not achieve timely and effective coverage.

Furthermore, consumers are sometimes less wary or tempted, and are easily fooled.

  Similar methods not only infringe on the legitimate rights and interests of consumers and cause them to suffer economic losses, but also are short-sighted and misguided for businesses.

As an operator, you should strictly abide by the laws and rules of the relevant market, operate with integrity, do not engage in routines, and clearly mark the price. punishment is only a matter of time.

Furthermore, induced consumption and price gouging may also have a negative impact on the entire industry, disrupt the relevant market order, and weaken people's enthusiasm for consumption.

  For similar businesses and routines, on the one hand, consumers themselves should keep their eyes open, be vigilant, pay attention to retaining relevant evidence such as consumption vouchers, report and complain to consumer rights protection organizations or relevant departments in a timely manner, and actively maintain their own legality. rights and interests.

On the other hand, relevant functional departments should strengthen daily supervision, unblock reporting channels, actively perform their duties, deal with and rectify businesses that violate laws and regulations in a timely manner, use legal means to deter more operators, and protect a healthy consumption environment and normal Market Order.

Keywords: