Reporter Yuan Lu

　　"Delivery is too slow! Did you plant cotton after placing an order?" "Spring clothes are not shipped until summer"... The beginning of summer has passed, and the season of clothes is changing, and "super long pre-sale" has once again become a netizen Hot topics have expressed that the pre-sale time of clothes on e-commerce platforms is getting more and more outrageous.

　　The reporter's investigation found that on e-commerce platforms such as Taobao and Douyin, remarks such as 30-day pre-sale and 45-day pre-sale are very common.

The industry believes that in the super-long pre-sale model, the merchants ostensibly fulfilled the notice, but in fact they took advantage of their operating advantages to completely pass on the inventory cost and time cost of product stocking to consumers.

　　Online red stores generally have to wait 30 days to buy women's clothing

　　"I'm really a big deal! I bought two floral dresses for spring and said it was a 12-day pre-sale, and I waited for a full month and a half." Speaking of the super-long pre-sale, Ms. Shi was very distressed.

To make matters worse, she found that the actual size of the clothes did not match the size chart on the detail page, and there was a color difference.

"After waiting for so long, I have to return it in the end, which is a waste of energy."

　　Also troubled by the long pre-sale is Ms. Hu.

In April of this year, Ms. Hu bought a webbing dress, but she has not received it yet.

"I want to see where the courier is, my dear, they plan to ship it on June 13. Is this the way it is now?"

　　The phenomenon of super long pre-sale is not an isolated case.

The reporter saw on Taobao that a large number of online celebrity women's clothing stores are selling clothes. The pre-sale period is generally about 25 to 30 days, and some pre-sale periods are even as long as 2 months.

"The construction period of this dress is about 2 months. The construction period of other clothes is uncertain. It may be advanced or delayed based on the actual delivery time. However, once pre-sale is selected, we will not refund or exchange." Good store," the customer service of the women's clothing store told reporters.

　　In the Douyin women's clothing live broadcast room, the phenomenon of "super long pre-sale" is also quite common.

Take a head anchor with more than 2.2 million fans as an example. Among the 38 clothes sold in his live broadcast room, 32 clothes were pre-sold, and it showed that the logistics waiting time was one and a half months.

"We are currently arranging and shipping orders according to the order of payment, and we have no stock in stock if we shoot early and ship early." The store's customer service said.

　　The long wait required for the "super-long pre-sale" made the clothing missed the season, and it also caused a headache for consumers.

As of the press release, on Xiaohongshu, there were nearly 5,000 notes on "hate pre-sale", and the topic of "Is super-long pre-sale reasonable?" on Weibo has been read nearly 22 million.

　　Pre-sale is only to avoid backlog risk

　　Clothing pre-sale is nothing new on e-commerce platforms.

The reporter learned that pre-sale was initially used in Hanfu, JK uniforms, cashmere coats and other low-yield, high-cost and relatively niche clothing.

But in the past two years, the pre-sale model has begun to spread, and now it has swept almost all online celebrity clothing stores, and the pre-sale time is getting longer and longer.

　　Donna has four stores in Guangzhou Shisanhang Wholesale Market, mainly engaged in the wholesale business of women's clothing.

She told reporters that more and more businesses are now taking pre-sale, in the final analysis, it is because the clothing industry is facing a high risk of overstocking.

Merchants are afraid of overstocking when sales are uncertain, and pre-sale can help them estimate the approximate sales volume and submit the appropriate number of orders to the factory.

　　However, online celebrity stores are not the same as ordinary clothing stores. Sales often surge on the day of the new day, and then there may be batch returns. "Under the 30-day or 45-day pre-sale period, the owner can choose to ship in batches. , the returns of the first batch of consumers will be used to 'replenish orders' and sold to the second batch of consumers, that is, 'delivery in order of order'."

　　However, some clothing store owners told reporters that the epidemic caused production to fail, so the pre-sale time was longer than before.

　　Improve the supervision mechanism so that consumers will not be "injured"

　　The pre-sale period is too long to generate a lot of chaos.

"I waited 15 days from the pre-sale order to the time I got the clothes. When trying on the clothes, I actually took out a mask that someone else wore from my pocket!" Netizen "Star Sparkle" complained on the social platform.

Consumer Ms. Zhang said that she had bought a pre-sale windbreaker before, but the merchant had been slow to deliver it. In the end, she had to apply for a return by herself, but the merchant did not have any violation costs.

　　The reporter noticed that at present, e-commerce platforms generally have a relaxed attitude towards the pre-sale period.

According to the rules of Taobao platform, the upper limit of the pre-sale time for various purposes is different, including 48 hours, 7 days, 15 days, 30 days, etc.

If the merchant fails to deliver the goods within the specified time, it must pay the buyer 10% of the actual transaction value of the product as liquidated damages, and the maximum compensation amount shall not exceed 100 yuan and the minimum shall not be less than 5 yuan.

In order to avoid punishment, some merchants maliciously extend the delivery time of goods to the upper limit specified by the category.

　　"This method of paying only fines for breach of contract, regardless of the specific length of the contract, isn't it disguised as encouraging merchants to set the pre-sale period longer?" Ms. Hu said that the crux of the issue is whether the platform can limit the pre-sale period, such as a maximum of 7 Days or 15 days, so consumers also have a psychological expectation.

　　At the end of April, the China Consumers Association named "super-long pre-sale", saying that some network operators used unfair standard terms to reduce their obligations and responsibilities and increase consumer responsibilities.

　　"If the merchant adopts the pre-sale model but does not clearly inform the specific delivery time in advance or fails to deliver the goods as scheduled after the notification, it will infringe the legitimate rights and interests of consumers." Zhao Zhan, a special researcher at the E-commerce Research Center of Netease, said.

At the same time, industry insiders also called for e-commerce platforms to set up a specific regulatory complaint mechanism, and increase the corresponding penalties for overtime orders, and not allow stores to extend the delivery period to ensure consumers' right to fair trade.