Shenzhen: Lowering the threshold is more beneficial to our reporter Yang Yangteng
Since April 28, Shenzhen has successively issued 500 million yuan of consumer coupons to Shenzhen consumers through the platforms of Meituan and JD. Consumption resumed in an orderly manner.
At 12:00 on April 28th, the first round of consumer coupons was officially launched in Meituan and Dianping; the food coupons were sold out in just 3 seconds when they were over 500 and minus 200 yuan. Finish.
Zhang Hongwei, vice president of Meituan, introduced that the first round of 750,000 "Tesco Shenzhen" consumer coupons issued by Meituan have all been collected.
As of May 3, the transaction amount brought by the issuance of consumer coupons has exceeded 30 million yuan.
"The speed of coupon grabbing reflects the consumption enthusiasm of Shenzhen residents, and it also has a great driving effect on the recovery of offline consumption during the 'May 1' holiday." Zhang Hongwei said that under the normalization of epidemic prevention and control, the issuance of Shenzhen consumer coupons has promoted new consumption. Development has accelerated the organic integration of online and offline consumption.
Compared with the previous consumption coupon model, the Shenzhen takeaway consumption coupons are available to all merchants in Shenzhen, and there are no merchant threshold restrictions, which has brought real business income growth to the merchants.
In Longgang District, Shenzhen, Chen Jundong, a young man born in the 1990s, opened a community barbecue restaurant, which specializes in dinner and supper.
Chen Jundong said that on the night of the first round of consumer coupons on April 28 alone, the number of takeaway orders in the store increased by nearly 20% month-on-month.
Not only that, since May 1, Shenzhen has also launched a subsidy campaign for the purchase of consumer electronics and home appliances, with 100 million yuan to encourage citizens to buy consumer electronics and home appliances.
According to the statistics of Shenzhen Retail Business Association, from April 30 to May 3, the sales of Shenzhen's consumer electronics and home appliance industries increased by 32% year-on-year, and the overall passenger flow of major retail stores increased by 41% year-on-year.
Li Xiang, a researcher at the 21st Century China Research Center of Harbin Institute of Technology (Shenzhen), said that issuing consumer coupons can not only effectively stimulate the consumption enthusiasm of the general public, but also one of the ways to relieve difficulties for small and medium-sized enterprises and individual industrial and commercial households.
Under the coordination of policies and the market, with the advantages of resource matching and shared innovation of the Internet platform, it can effectively release the vitality of Shenzhen's consumer market and promote the expansion and quality of consumption.
Shijiazhuang: Expanding fields to tap potential
Our reporter Wang Shengqiang
During the "May 1" holiday that just passed, thanks to the issuance of consumer coupons that benefited the people, various commercial complexes, characteristic pedestrian streets, cultural and sports venues and scenic spots in Shijiazhuang City, Hebei Province welcomed a large number of coupon-holder consumers, and the popularity of the consumer market continued to rise, showing that Vibrant.
"I set the alarm clock for 10:00 am every day, and open the platforms such as cloud flash payment and e-payment to grab consumer coupons. These consumer coupons can be used for shopping, fueling, dining, and play. The benefits are not small!" During the "May Day" period, in Grabbing all kinds of consumer coupons on the mobile phone has become a must-do for citizen Ren Yanfei every day.
"Shijiazhuang has issued a total of 104 million yuan of consumer coupons in this round. The main purpose is to further activate the consumer market and let citizens get real benefits!" said Du Tiexing, deputy director of Shijiazhuang Municipal Bureau of Commerce. , In addition to the issuance by the municipal government, Yuhua District, Jingxing Mining Area, Zanhuang County, Xingtang County and other counties (cities, districts) also issued supporting measures. Enterprises actively participated in the activities on the basis of taking various epidemic prevention and control measures. Simultaneously carry out various promotional activities such as profits, discounts, gifts, etc., to provide consumers with a reassuring, comfortable and affordable consumption experience.
When the reporter visited the Tangu store of Beiguo Supermarket in Shijiazhuang, he saw that the citizens at checkout basically used the Huimin consumption coupons. In addition to the instructions on the use of the consumption coupons posted in the conspicuous position of the store, the staff would also take the initiative to remind customers to use the consumption coupons.
"The issuance of Huimin consumer coupons stimulated the citizens' desire to buy and ignited their enthusiasm for consumption. We also actively passed on the government's measures to benefit the people to our customers and strived for the greatest discounts for consumers." Shijiazhuang Beiguo Renbai Group Co., Ltd. Feng Lifeng, the head of the business management department, said that in response to this event, the group specially issued coupons, night economic subsidies and other benefits to consumers, and all stores also carried out various preferential promotions. Greatly improved.
Du Tiehang said that compared with the previous ones, the consumer coupons issued by Shijiazhuang this time not only have a high total amount, rich categories, and many participating companies, but also from the daily high-frequency retail consumption fields such as catering, department stores, and supermarkets to cultural tourism, sports and other consumption fields. The extension plays an important role in digging the potential of urban consumption, stimulating consumption in counties and rural areas, and meeting the diversified consumption needs of consumers.
Fuzhou: Combining online and offline
Our reporter Xue Zhiwei
"In less than 2 minutes from the start of the event, 300,000 consumer coupons have been collected by the general public, accounting for 75% of the amount received. At 9:00 a.m. on April 30, all consumer coupons have been collected." Fuzhou Business, Fujian Province Chen Xin, director of the Circulation Industry Development Department of the bureau, introduced that as of the evening of May 4, the write-off rate of the first phase of commercial and trade coupons had exceeded 70%.
On the eve of the "May 1st" holiday, Fuzhou launched a consumption promotion activity, and issued 9 million yuan of commercial consumption coupons through the cloud flash payment app. The scope of commercial consumption coupons covers Fuzhou's "home improvement appliances, department stores, supermarkets, restaurants and delicacies, entertainment and tourism", etc. Key merchants in the consumer field, as well as major e-commerce platforms such as Pupu and Yonghui Life.
Driven by consumer coupons, during the "May Day" period, Fuzhou's key business districts, large supermarkets, scenic spots, and restaurants welcomed many citizens who used consumer coupons.
Fujian Yonghui Supermarket Co., Ltd. Zhuang Zongzhen, the administrative director of the Taihe store in the East Second Ring Road, Jinan District, Fuzhou City, told reporters that thanks to measures such as the issuance of commercial and trade coupons, the passenger flow of Yonghui Supermarket increased significantly during the "May 1st" period, and sales also increased. Greatly improved.
"The daily operating income of the supermarket is about 80,000 yuan, and the operating income of the small holiday is 1.3 million yuan."
"Fuzhou's launch of consumption promotion activities will help market operators such as commerce, trade, cultural tourism and other market operators to speed up the resumption of operations." Chen Xin said that due to the impact of the epidemic, Fuzhou's consumer market has been impacted for some time. In order to comprehensively boost the consumer market, Fuzhou From April 28th to October 31st, the city will carry out the "Hui Ju Rongcheng·Fu Jian Business Travel" consumption promotion activity. During the activity, a total of 120 million yuan of business travel consumption coupons will be issued, and thousands of online and offline consumption promotion activities will be organized. .
According to Huang Maoxing, a professor at the School of Economics of Fujian Normal University, Fuzhou City has adopted the issuance of commercial and trade consumption coupons and organized business circles, enterprises, banks, and scenic spots to carry out online and offline business travel promotion activities, which will help stimulate the consumer market and promote the recovery of the Fujian consumer market. have a positive effect.
According to incomplete statistics, during the "May 1st" period, key commercial and trade enterprises such as business districts, pedestrian streets, catering enterprises, and supermarket chains in Fuzhou have carried out nearly 600 offline consumer promotion activities, attracting more than 8.5 million passengers and driving sales of more than 8.5 million people. 600 million yuan; government, banks, and enterprises have issued various consumption (discount) coupons of more than 400 million yuan through buying gifts, full discounts, and online collection.