The Government honors 40 executives from Netflix and other studios: lunch with Pedro Sánchez and a week's trip from Madrid to the Canary Islands

Spain receives the US audiovisual industry.

Stops in Madrid, Seville, Las Palmas de Gran Canaria and Santa Cruz de Tenerife are on the full agenda for this week of more than 40 North American representatives from film, television and

, including executives from the five major

American (Paramount, Warner Bros Discovery, Walt Disney, NBC Universal and Sony Pictures) and new platforms, among which Netflix stands out above the rest.

Brands like Amazon, AMC Networks or Amblin (founded by Steven Spielberg) are part of the delegation.

This Monday, this large delegation has lunch with the President of the Government, Pedro Sánchez;

with the economic vice president Nadia Calviño;

and with the Minister of Industry, Commerce and Tourism, Reyes Maroto.

Previously, first thing in the morning, Maroto has also participated in a sectoral briefing led by Queen Letizia.

According to the data collected by EL MUNDO, the entourage is made up of North American managers such as Veronica Sullivan, from NBC Universal, or Brendan Fitzgerald, from Sony.

The Motion Picture Association (MPA), a centennial organization of North American cinematography, encompasses these representatives of the audiovisual industry, who

, as this newspaper has learned. .

That city has become an emblematic attraction since it hosted the filming of the HBO series

, which later turned to more Spanish locations, from the Valencian Community to the Basque Country.

This meeting is the response to the trip that Sánchez made to Los Angeles in July of last year, when he met with executives from the big international production companies to present the plan Spain, Audiovisual Hub of Europe, endowed with

.

The visit to Spain, which was pending and has not been easy due to the pandemic, has been organized by the Secretary of State for Telecommunications and Digital Infrastructures led by Roberto Sánchez;

by the export arm of ICEX-Invest in Spain, with María Peña as CEO;

and by the Spain Film Commission, chaired by Carlos Rosado.

He already had a key role in the pioneering arrival of

in Spain through the Andalusia Film Commission, a task in which James Costos (former US ambassador to Spain, later director of HBO and current president of Secuoya) also participated. Studios, the aforementioned sets where Netflix currently shoots in Madrid and which are the largest of that company within the European Union).

The entertainment of the executives from the US has involved representatives of at least four ministries, in addition to the chief executive himself.

Thus, not only profiles of Economic and Industry Affairs have intervened, but the benefits of the country have also been presented by the General Subdirectorate for Management and Coordination of

(with Teresa Victoria Udaondo, dependent on the Ministry of José Luis Escrivá ) or by the

(with María José Garde, from the Department of María Jesús Montero).

The detail of Sánchez's plan

Spain has the 1,603 million euros planned for the 2021-2025 period, with the aim of increasing audiovisual production in the country by 30%, a measurement of the success or not of the project that would be carried out, then, already in the next legislature.

To facilitate access to financing and apply tax incentives, 1,330 million euros are computed, the bulk of this plan that rests on the Official Credit Institute (ICO) and the National Innovation Company (ENISA), with the support of the Spanish Company of Export Credit Insurance (CESCE) and COFIDES.

In addition, 240 million euros will be dedicated to turning the country into a pole of attraction for production, for example through the digitization of the country's industry.

With 15 million euros, it will try to update the

, in collaboration with the Ministry of Education and Vocational Training led by Pilar Alegría and the Ministry of Industry, Tourism and Commerce led by Reyes Maroto.

Finally, there is a budget of 18 million euros to reform the regulation with the

of eliminating

, either in the new General Audiovisual Communication Law or in the Film Law. .

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• Netflix

• USA

• Kings Maroto

• Seville

• Social Security

• Jose Luis Escriva

• Maria Jesus Montero

• Queen Letizia

• Tenerife

• Pedro Sanchez

• Nadia Calvino

• Letizia Ortiz

• Three songs

• media

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