Zhongxin Finance, May 9 (Zhu Yan) Lei Jun said that behind Xiaomi's great success, Xiaomi people's spirit of "face risks" "contributed".

It can be seen that facing risks directly can bring greater opportunities and development space for enterprises, and enterprises should face risks directly.

  Facing risks head on can bring more benefits to the business.

In the process of development, enterprises often face complex and ever-changing economic environments and market demands. Therefore, the ability to face risks head-on provides a guarantee for the rapid development of enterprises in the future.

As we all know, high returns often come with high risks.

Therefore, if an enterprise wants to "stand out" in today's market with serious commodity homogeneity, "the courage to try" is particularly important.

However, "developing new products" is usually accompanied by a high risk of trial and error. If the enterprise cannot afford the cost of trial and error, it will often miss the opportunity to reap high profits after the new product is introduced to the market.

For enterprises that dare to face risks, through continuous attempts and innovations, they will often capture new opportunities for enterprise development, thereby bringing high returns to the enterprise.

  Taking risks head on can give companies a competitive advantage.

When competitors at the same level are still struggling to produce homogeneous products, "R&D" companies launch their original products, which are often favored by consumers.

The Veblen effect shows that consumption is sometimes just a show.

Therefore, enterprises that dare to face the "innovation risk" can gain high profits and high market share and gain competitive advantage by developing products that meet consumers' preferences and meet consumers' differentiated needs in pursuit of individuality.

  It is true that facing risks head-on is not an easy task, and the resulting losses may seriously affect the normal operation of the enterprise.

To this end, companies can reduce risk in the following two ways.

  On the one hand, enterprise managers should do market research before making decisions, study consumers' pain points and refreshing points, and take sample surveys to obtain their opinions and suggestions on existing products.

On the other hand, in the decision-making process, managers should not “be behind closed doors”, but should pay attention to market development trends and changes in consumer preferences in real time, and adjust implementation plans in a timely manner.

Furthermore, managers should also pay attention to the “R&D trends” of their competitors to discover the advantages and disadvantages of their own products.

It can be said that "Knowing yourself and knowing the enemy can prevent you from being imperiled in a hundred battles".

  To sum up, facing risks directly brings many development opportunities for enterprises, and being good at controlling risks can create success.

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