Netizens play hot or jump lonely
The "May Day" holiday is over, people who love the outdoors can only say goodbye to camping activities temporarily, and the vacation mode of "otaku" and "homegirl" can be divided into weekdays or holidays, after all, their vacation place is not which piece A beautiful lawn, but a "cloud nightclub" in a small mobile phone.
Blurred and flickering lights, strong rhythm music, men and women shaking their bodies, all of them are released for a moment, this is the traditional dance club in the impression of ordinary people, but in the live broadcast room of "Cloud Night Club", some are just full screens cartoon image and crowded barrage.
Since the beginning of this year, more and more "cloud nightclubs" have "opened their doors" on the live broadcast platform. How many falsehoods are there in this hot scene?
Yangzi Evening News/Ziniu News reporter Shen Zhao
Netizens turn into emojis and dance in "Cloud Nightclub"
In the field of "cloud nightclub", even if more and more new anchors and live broadcast rooms appear, the status of "Xiugou Nightclub" is still difficult to shake.
"Xiugou" is also the homonym of puppy. The netizens who entered the live broadcast room turned into the puppy cheers in the popular emoji package on the Internet, moved on the dance floor with the explosive music, and communicated with other online users through the barrage.
A month ago, "Xiugou Nightclub", which was active at station B, came to Huya for its first show, which was also a great success, attracting a considerable number of netizens to participate.
Since then, more and more "cloud nightclubs" have begun to emerge, and the user's image design has also changed. The puppy cheers is no longer the only protagonist, and the gameplay has become more and more diverse, and the avatar is no longer "Cloud Bundi". the only option.
The reporter observed that there are three main forms of "cloud dance" currently in existence.
One is "Xiugou nightclub". By creating virtual images and real-time interactive dance, such cloud nightclubs mainly work hard on scene design and virtual image design, but they are basically not divorced from real nightclub scenes and online popular elements. The combination.
The second is the danmaku dance. What is played in the live broadcast room is the music festival scene in the real world. Netizens communicate through the danmaku, and the anchor controls the discussion direction of the real-time danmaku.
The most classic of this type of Yunbundi is the live music festival Ultra on the TuidMusic live video number on the evening of March 29 this year.
The production of this wonderful dance is a bit of a coincidence. It was originally a grand event for ordinary music fans to enjoy music, but the audience in Shanghai exchanged their shopping experience in the barrage, and the anchor DJ also Simply joining it, the sentence "Buy some (buy some) vegetables, are you ready (are you ready)?" directly ignited the enthusiasm of netizens across the country to "play stalks", no matter how high the music scene is, it is just the background of the barrage carnival In the end, the live broadcast received nearly 600,000 viewers.
The third is the real DJ real disc pie, which should be regarded as an extension of the traditional music live broadcast anchor type.
Traditional music live broadcast anchors attract spectators in the form of singing or talent performances. They also enhance the interaction between live broadcasts by connecting with other anchors and fans. Fans can also interact and chat with anchors through barrage.
The DJ anchors of "Cloud Nightclub" are similar, but their talent show content is "playing discs", and the real-time interaction with fans, Lianmai and traditional music anchors are not very different.
The real nightclub is also in Yunbendi, has it made any money?
In the era of "cloud", we can work online, take classes online, watch operas, listen to music and go to the park online... It's not uncommon to have a disco online.
In fact, long before "Xiugou Nightclub" tried to use virtual images to allow netizens to interact with live dance, the real nightclub was already testing the waters of "Cloud Bundi".
At the beginning of February 2020, Shanghai TAXX bar launched its live broadcast on Douyin for the first time. It received more than 7 million sound waves that night and topped the list.
Soon, more and more nightclubs also joined the Yunbundi industry, but the glory of TAXX has not been replicated.
For real nightclubs, "Yun Bundi" is more of a stopgap measure.
On the one hand, for the viewers, even if there is a real-time barrage in "Cloud Bundi", the sense of immersion and real interaction is completely absent; on the other hand, for "Cloud Nightclub", most of the live broadcast rooms have The income obtained mainly comes from gift tips, and this income is not stable.